Highly accomplished business leader and data strategist with over 15 years of experience leading Data & Analytics teams and delivering organisational data-driven transformations. Currently the Head of Data & Analytics for HEINEKEN in the Africa & Middle East Region, where I'm leading data-driven decision-making across the organization, ensuring that HEINEKEN achieves its strategic ambition of becoming the best-connected brewer. My passion for data-driven insights began during my tenure in Sales & Marketing Management roles, where I recognized the transformative power of leveraging data to drive business growth. With a deep understanding of the challenges and opportunities that arise in the modern business landscape, I bring a unique ability to craft practical, effective Data & Analytics solutions that drive real impact. I have an established track record across several Multinational CPG organizations, of successfully identifying new opportunities, driving innovation, and optimizing business processes by leveraging data, resulting in significantly improved business performance.