Kieran Petvin Email and Phone Number
I am a data driven digital leader who loves to analyse business problems, determine digital solutions, summarise the insight and actions for senior stakeholders and then build the teams, systems and processes that make the theory a reality.As well as an unhealthy obsession with Google Analytics, Powerpoint and pivoting data in Excel, I love nothing more than mentoring, coaching and motivating team members to realise their full potential – something that I developed through the empowerment and 1-to-1 culture at ALDI.This approach to analysis and team development led to a 500% increase in online revenue over 4 years at ALDI and a 100% increase in online bookings at sk:n clinics in 1 year.Unfortunately, having built a dynamic and talented digital team at sk:n clinics, the company went into liquidation in July 2024. I am therefore open to work and looking for any Digital, eCommerce or Marketing leadership roles in Retail, Healthcare, B2B or companies in any other industry vertical that need their digital capabilities taking to the next level.#Digital #eCommerce #Marketing #Digital Marketing #Director #Head Of #PPC #SEO #Email Marketing #Marketing Automation #Customer Insight #Digital Product Development #Web Analytics #CRM #eCRM #Online Merchandising #Content #CRO #Affiliate Marketing #Online Lead Generation #Retail #Healthcare #B2B #privatequity #PE #scale-ups
Rodericks Dental Partners
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Head Of MarketingRodericks Dental Partners Oct 2024 - PresentNorthampton, Northamptonshire, Gb
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Digital Performance DirectorSk:N Sep 2022 - Jul 2024Birmingham, West Midlands, Gb- Achieved a 100% uplift in online consultation bookings for sk:n clinics through optimisation of online booking platform leading to significant cost savings across call centre and paid media spend- Achieved a 76% YoY uplift in online sales of treatment packages - Decreased Paid Media spend by 39% YoY while driving an overall 14% growth in website traffic through SEO optimisation- Designed call centre process change leading to a record 10,000 appointments booked / week- Directing a team of 7 with 5 direct manager reports responsible for Paid Media, SEO, Trading, Customer Insight, CRO, Analytics, CRM, Email & SMS Marketing, Digital Product Management and Development, Merchandising and Content -
Head Of Performance MarketingAldi Uk Jul 2017 - Sep 2022Atherstone, England, Gb- Increased eCommerce revenue from £40 million in 2017 to £237 million in 2021- Achieved consistent 30-35% YoY growth in web traffic due to continuous development of people, systems and processes- Managed teams of up to 7 responsible for Pay Per Click Advertising, Google Shopping, Bing Ads, Search Engine Optimisation, E-mail Marketing, Affiliate Marketing, App Marketing, Remarketing, Attribution Modelling, Ratings & Reviews, Paid Social, Customer Experience and Customer Insight- Manage the Performance Marketing budget of £5 million with an average of 38% improvement in ROI YoY over 3 years- Developed high performing team leading to 7 in-role promotions in 3 years- Commissioned CACI to analyse 2 million customer records through Acorn and Ocean profiling to find distinctive dimensions, resulting in 7 customer personas to inform Buying decisions and personalisation of digital marketing- Developed email marketing with introduction of segmentation and automation, leading to single emails achieving over £500,000 in revenue.- Developed remarketing through Google Analytics audiences and DV360 achieving Revenue ROI of > £15 in Year 1- Developed Affiliate Marketing achieving Revenue ROI of > £15 in Year 1- Implemented Adobe Marketing suite to increase customer frequency and lifetime value -
Ecommerce Testing, Insight & Optimisation ManagerAldi Uk Dec 2015 - Jul 2017Atherstone, England, Gb- Managed a team of 3 responsible for UAT, Web Analytics, CRO and Voice of the Customer- Personally managed comprehensive cannibalisation study and development of eCommerce KPI Framework for whole department- Wrote first ALDI UK eCommerce strategy
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Ecommerce AnalystAldi Uk Jun 2015 - Nov 2015Atherstone, England, Gb- Managed Web Analytics RFP process, implementation of Google Analytics and 3 phases of UAT end to end testing prior to launch
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Gap YearTravel And Volunteer Work Jan 2014 - Dec 2014• Extensive independent travel in South America, North America and Africa• 3 month volunteer assignment in Moshi, Tanzania with Savings & Credit Co-Operative Union League of Tanzania. Built www.sccult.com and wrote 5 year business plan resulting in award of significant government funding. Duties included information architecture, copywriting, customer visits and presentation at events. • 2 week house building volunteer assignment in Barreira do Vasco favela in Rio de Janeiro.
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European E-Business Marketing ManagerTrw Automotive Aftermarket Mar 2009 - Dec 2013Friedrichshafen, Baden-Württemberg, De- Product owner of www.trwaftermarket.com, growing e-commerce sales to a global customer base from €10,000,000 / month in 2009 to €23,000,000 / month in 2013. - Designed and delivered TRW’s first pan-European multichannel product marketing campaign resulting in double-digit sales growth for the specific product range.- Managed selection and roll out of EPiServer CMS, Dotmailer Email Marketing, Buto Online Video and ImageVault Digital Asset Management in France, Germany, Spain, Portugal, Italy, Poland, Russia, Benelux, Turkey, China, Japan, Thailand and Australia- Created process for central production of monthly marketing collateral and translation, approval and publication in eight European languages.- Wrote TRW’s first 5 year digital marketing strategy approved by Group CEO.
Kieran Petvin Education Details
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The Manchester Metropolitan UniversityInternet Retail
Frequently Asked Questions about Kieran Petvin
What company does Kieran Petvin work for?
Kieran Petvin works for Rodericks Dental Partners
What is Kieran Petvin's role at the current company?
Kieran Petvin's current role is Digital, eCommerce and Marketing leader with 22 years experience across Retail, Healthcare and B2B..
What schools did Kieran Petvin attend?
Kieran Petvin attended The Manchester Metropolitan University.
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