Go is a global platform for technology training talent. Through real-time access to the best tech training talent around the world, Go supports the growth of the world’s leading cloud companies, technology resellers and training providers.My role is to provide strategic counsel to the team as they expand their offer and geographic footprint, ensuring growth goes hand-in-hand with world-class service delivery.

As part of the Creative UK Evolve program, I mentor early-stage Founders, helping them to develop a clear GTM strategy, proposition and business case to secure interest and investment from VCs and Angels. To date, all the companies I have mentored directly have achieved these goals, with VCs that include Sequoia Capital.

Spooner Fitzgerald helps visionary business leaders build scalable growth engines. We accelerate enterprise value by collaborating with CEOs and leadership teams to optimise strategy, professionalise selling, weaponise marketing and industrialise growth.

Working with CEO to increase enterprise value ahead of exit. Doubled turnover in 18 months before successful trade sale.

UnitedHealth Group is a Fortune 5 company with over 300,000 employees and a revenue of over $226bn.Responsibilities:Corporate position with enterprise-wide mandate to drive growth through collaboration across functions and business units, building world-class strategy development and execution capabilities within global business, including exploration and development of new markets, business models, products, acquisitions and diversification.Achievements:• Developed the… Show more UnitedHealth Group is a Fortune 5 company with over 300,000 employees and a revenue of over $226bn.Responsibilities:Corporate position with enterprise-wide mandate to drive growth through collaboration across functions and business units, building world-class strategy development and execution capabilities within global business, including exploration and development of new markets, business models, products, acquisitions and diversification.Achievements:• Developed the corporate strategy for the Global division• Led the strategic repositioning and brand development for global business, with on time, on budget IT and non-IT roll out• The first executive from the International business nominated to join the CEO's Innovation Council - tasked with creating a culture of innovation, including capital investment decisions on scalable innovations designed to disrupt global healthcare.• One of 70 executives from across UnitedHealth Group selected to participate in the Executive Development Program, an accelerated program designed to develop high potential leaders Show less

(FrontierMEDEX acquired by UnitedHealthcare Global)Responsibilities:Responsible for the formulation and execution of global strategies to drive geographic expansion and aggressive organic growth, with insight, marketing, communications and product development departments reporting into role. Identifying acquisition targets and leading strategic initiatives and new business ventures. Troubleshoot for business units across International division and bring fresh growth perspectives to… Show more (FrontierMEDEX acquired by UnitedHealthcare Global)Responsibilities:Responsible for the formulation and execution of global strategies to drive geographic expansion and aggressive organic growth, with insight, marketing, communications and product development departments reporting into role. Identifying acquisition targets and leading strategic initiatives and new business ventures. Troubleshoot for business units across International division and bring fresh growth perspectives to the business through innovation and creativity.Achievements:• Client First strategy achieved a 24% increase in bid win-rate• Created Market Entry Process, increasing market presence in 2013 from 2 markets to 6 markets• Awarded Global MSAs with BP, Shell and GE• Established Insight and Product Innovation departments Show less

(Concurrent with Chief Marketing Officer role)Responsibilities:Turn around function on interim basis. Re-design the sales organization in line with regionalization strategy, recruit for new global sales structure including new VP Sales.Achievements:• On plan for 2013 sales target• Developed C-Suite sales strategy that led to 3 global MSA awards• Succesful implementation of new global sales structure and strategy

Responsibilities:Build, lead and manage a global marketing department across multiple locations in UK, US and Canada. Develop multi-channel global marketing and communications strategy to increase brand visibility and sales growth.Achievements:• Online strategy overhaul delivered 100% revenue increase in online insurance business • Established eCommerce function, increasing profitability of B2C insurance sales by 30%• Successful strategic positioning and global brand… Show more Responsibilities:Build, lead and manage a global marketing department across multiple locations in UK, US and Canada. Develop multi-channel global marketing and communications strategy to increase brand visibility and sales growth.Achievements:• Online strategy overhaul delivered 100% revenue increase in online insurance business • Established eCommerce function, increasing profitability of B2C insurance sales by 30%• Successful strategic positioning and global brand roll out Show less

Responsibilities:In a private equity environment, acting as counsel to CEO and board, post M&A to reposition business, create go-to-market strategy and global brand, with objective of accelerating trade sale to a 3 year timeframe.Achievements:• Succesful global brand rollout• Achieved the 3 year target sale price in 11 months• Private Equity backers reinvested funds

Responsibilities:Advising senior management teams on strategy, branding and communications, and then leading in the delivery of subsequent marketing programmes and national, pan-European or global campaigns.Achievements:• Established blue-chip client base including Dorothy Perkins, BHS, Ann Summers, B&Q, Hilton and Coutts & Co.• Rebrand and reposition of Parsons Brinckerhoff EMEA division achieving target price for trade sale 18 months after project roll out.• Hilton… Show more Responsibilities:Advising senior management teams on strategy, branding and communications, and then leading in the delivery of subsequent marketing programmes and national, pan-European or global campaigns.Achievements:• Established blue-chip client base including Dorothy Perkins, BHS, Ann Summers, B&Q, Hilton and Coutts & Co.• Rebrand and reposition of Parsons Brinckerhoff EMEA division achieving target price for trade sale 18 months after project roll out.• Hilton January Sale multi-channel global campaign generated $51m in non-refundable bookings in its one-month booking window.• Ann Summers rebrand has turned around falling high street sales, created new dialogue with previously hostile media outlets and invigorated staff at all levels. Show less

BeThatChange was an online climate change campaigning organisation aimed at the 18-25 year old ‘digital generation’.Responsibilities:This was a personal project. I created the concept and brand, secured funding and patronage from Lord Joffe (previously Chair of Oxfam) and support of Lord Puttnam and led its strategic direction - including policy, campaigns and campaign methods, as well as built strong working relationships with the UK government, international media and NGOs around… Show more BeThatChange was an online climate change campaigning organisation aimed at the 18-25 year old ‘digital generation’.Responsibilities:This was a personal project. I created the concept and brand, secured funding and patronage from Lord Joffe (previously Chair of Oxfam) and support of Lord Puttnam and led its strategic direction - including policy, campaigns and campaign methods, as well as built strong working relationships with the UK government, international media and NGOs around the world.Achievements:• In 2009 BeThatChange launched the world’s first campaign using Twitter with the aim of securing Gordon Brown’s commitment to attend the Copenhagen climate talks. Five days after the campaign launched it succeeded, with Downing Street twitter feed announcing the Prime Minister’s attendance using the #pm2un campaign hashtag. Gordon Brown was the first head of state to agree to attend. Over 120 heads of state followed, more than any other event in history.• Securing support of Radiohead and Stephen Fry • Becoming a partner organisation of TckTck, the world’s largest climate coalition.• Within a year of launch, with no full-time staff and a budget of £25k BeThatChange campaign sites received over 1m unique visits, recruited a supporter base of over 20000, a twitter following of more than 3000, 1000 fans on Facebook and its films have been viewed on YouTube in excess of 50,000 times. Show less

Responsibilities:Contributing to campaigns as a ‘high level’ activist, leading local campaign volunteers as campaign group leader, establishing strong working relationships with MPs as constituency contact, and highlighting issues on TV and radio as South West media contact. In 2002, I was nominated to become an Association Member of Oxfam’s Council, contributing to Strategic direction of Oxfam UK.

Boost both the creativity and profile of the agency and expand the technology client base.Achievements:• Account wins of Dell UK & EMEA, Samsung, BMW & MINI• Won two Cream awards for creativity.

Responsibilities:To establish an internal agency and build its reputation for creativity and cost effectiveness. Achievements:• Created the ‘Takeaway Remortgage Bag’ concept and campaign which increased remortgage business by 300%.• Led the ‘PRIDE’ organisational change initiative with the goal of Nationwide becoming the Sunday Times No. 1 employer within 5 years. This was achieved in 4 years.• Won award for ‘Best International Corporate Video’ at New York-based Stevie… Show more Responsibilities:To establish an internal agency and build its reputation for creativity and cost effectiveness. Achievements:• Created the ‘Takeaway Remortgage Bag’ concept and campaign which increased remortgage business by 300%.• Led the ‘PRIDE’ organisational change initiative with the goal of Nationwide becoming the Sunday Times No. 1 employer within 5 years. This was achieved in 4 years.• Won award for ‘Best International Corporate Video’ at New York-based Stevie awards.• Replaced Leagas Delaney as prinicple creative resource. Show less

Signed as recording artist to label started by the band U2.