- Responsible for overall strategy of project based and ongoing digital initiatives, including management of website(s), social media, eCommerce, content management, digital asset management, marketing automation, lead generation/management, connection to CRM system and sales management- Manage and deploy a digital roadmap through close collaboration with IT, marketing, and vendor teams- Work actively and closely with product divisions to develop and deploy digital tactics that support shifts in marketing or product strategy and align digital strategy / tactics with ongoing multi-channel marketing - Own and manage the detailed customer digital experience, and working with the tech and marketing teams, supports key initiatives such as CRM, loyalty, advertising, search, and content development to support sales enablement and lead nurturing strategies- Responsible for developing, implementing, tracking, and optimizing all digital marketing strategies around owned, earned, and paid media, to enhance brand awareness and drive traffic and revenue to direct and indirect D2C eCommerce partner sites

Lead global digital operations, strategy and execution across all HARMAN Pro brands, including technology & marketing platforms, traffic acquisition, eCommerce, CRM, localization and lifecycle marketing.● Develop and manage all online acquisition channels, including SEM, SEO, social advertising, programmatic display and audience retargeting● Partner with brand marketers and marketing communications to maximize paid and organic impact of social/content marketing● Oversee development, maintenance and promotion of brand sites, utilizing best practices for UX, SEO, mobile and localization● Responsible for new, emerging marketing platforms & solutions to drive brand engagement, loyalty, and sales● Implement B2B and D2C lifecycle marketing, including lead generation, marketing automation, CRM, email and retargeting. ● Manage D2C e-commerce initiatives including platform development, merchandising and promotion● Establish KPIs and deliver performance dashboards and reporting to senior executive team● Manage global team of 7 digital marketing professionalsKey Accomplishments● Formation of Global Digital Organization (GDO)● Localization of brand sites into 7 different languages (Spanish, Chinese, Russian, Portuguese, French and German) ● Launch of successful global eCommerce business,● Global roll-out of new marketing automation service (IBM Marketing Cloud), CMS platform and CRM integration ● Oversaw successful global GDPR compliance● YOY website traffic growth of 250%+

Responsible for the creation, execution and optimization of D2C marketing plans for physical, digital and mobile consumer products. Led and managed all aspects of online acquisition marketing including the areas of SEO/SEM, display media, social media, email marketing, global promotions, digital destinations, content marketing and publicity strategies. Developed mobile product forecasting, branding, optimization, monetization and launch strategies. Developed new digital business opportunities that drove brand awareness and revenue across DreamWorks Animations. Developed and managed synergy relationships within DreamWorks Animation and with external business partners (Starbucks, 20th Century Fox, YouTube, etc.). Acted as account manager for key digital product & retail vendors (Apple, Amazon, Google, etc.). Key Accomplishments:● Launched DreamWorks Animation’s vertical digital publishing business.● Launched 6 profitable iOS Apps within the first 8 months● Product launches received full support from Apple within the very competitive App Store● Created innovative content marketing campaigns that targeted specific audience segments● Part of executive leadership team tasked with developing a company-wide CRM & cross-promotional marketing platform.● Launched DreamWorksPress.com and 6 product specific micro-sites.

Successfully managed the development and execution of all digital marketing strategies for digital businesses, globally, while overseeing the development of new digital marketing platforms and business models. Responsible for long-term digital marketing and consumer strategy plans that drove product discoverability, global revenue and positive operating income. Managed multi-million dollar marketing budget with measurable ROI while motivating and leading a high-performing team to reach and exceed business goals, year over year. Served as a key contributor on overall development, pricing, creative design, social media and promotional planning to digital product development businesses. Key Accomplishments:● Achieved 500% year-over-year OI growth across 100+ digital products● Drove 50 million+ digital app downloads across 50+ countries● Successfully built and managed strategic synergistic partnerships across all Disney business units and with external partners (Apple, Amazon, Google, Barnes & Noble), to build strong, effective digital strategies● Earned recognition by the Executive Team as a key consultant with regard to branding and positioning of Disney Consumer Products’ broad portfolio of products and services, to ensure an aggregate, holistic, and scalable approach to all efforts● Contributed as a creative development specialist for on-air commercials promoting digital products

Developed and executed comprehensive digital marketing strategies for MTV Networks web properties and company-wide digital initiatives. These strategies included: SEM / SEO, email, international, mobile, social media, site search and integrated / partnership marketing. Acted as internal digital marketing / media evangelist providing guidance, education and best practices to senior level management and key brand stakeholders. Member of Web Analytics Leadership team, tasked with helping define company-wide reporting standards, dashboard creation and vendor relationships. Developed cross-brand digital property strategy that focused on generating significant traffic through digital strategies that included cross-brand linking, integrated marketing placements and shared promotions. Worked with all MTV Networks digital brands to establish end-to-end best practice standards for optimizing digital distribution feeds. Acted as internal digital marketing / media evangelist providing guidance, education and best practices to senior level management and key brand stakeholders. Hired and managed centralized digital marketing team.

Responsible for working with product and creative teams to develop and/or enhance new and existing web properties (with a focus on product web sites) and content distribution channels. This includes determining how the core content and functionality provided by product teams, inclusive of third-party content and functionality, can support both acquisition initiatives and member experience across all digital channels. Developed and implemented SEO best practices for websites, including keyword analysis / opportunity matrix, microsite creation, link building and management of on-page & off-page attributes. Responsible for leveraging data to acquire customers with the intention to keep them, and keep them with an intention to profit from their tenure. Developed member acquisition and testing strategies with the goal of optimizing revenue and maximizing profitability. Maintained the overarching relationships with key analytic provider(s), including: maintenance, strategy and training. Approved and facilitate the purchasing of all domains, including: domain acquisition strategy, domain expenses and strategy for monetizing domains.

Manage the execution and analysis of all online marketing programs for Danskin.com.