Kieran Walker Email & Phone Number

London, Gb

Kings Lynn, Norfolk, Gb

Driving innovation and growth as Head of eCommerce at Sealskinz. Overseeing aspects of eCom merchandising, web development, online trading, digital / direct marketing, and web analytics to deliver exceptional customer experiences and maximize online sales helping our customer stay outdoors longer.

Gb

Leading the ecommerce platform business trading & marketing strategy to numerous record adidas kit launches and peak sales channel KPIs, as well as creation and delivery of marketing initiatives to drive ecommerce via United Direct, other Man Utd platforms including the Official App, manutd.com, MUTV App, mutv.com and social, and other third-party platforms such as adidas, New Era and Paul Smith. Driving record sales and kit launch campaigns. In addition to digital transformation projects.- Highlights: 2 years of +50% sales growth incl record kit launches & black friday. Driving a new eCom strategy & transformation project.- P&L / KPIs: £3m+ marketing budgets to drive record launch sales and targets,- Transformation Projects: New ecom store (Scayle), platform, warehouse, logistcs, customer service, brand, trading & marketing migration.- Brand Content: Planning, story ideation, organising shoots with players, models, photographers, videographers and design editors.- Marketing: 200+ Campaigns, SEO, PPC, Display, Affiliate, Email, CRM, CDPs, Social, Paid Social, Influencers, App, Analytics, Tags.- eCom Online Trading : Planning & executing product launches, promotions, sales, seasonality and club match days & moments, plus daily tading.

London, England, Gb

5 years within the fashion sector, working at Radley London in a role that has included Digital Marketing, Offline Marketing, eCommerce & Marketplace Trading, Brand Content, Product Owner and currently a Magento 2 Site Migration. Managing multi million pound budgets towards ROI focused international eCom and Store sales objectives across UK, EMEA, USA, and APAC. Overseeing an internal team and agencies to execute strategic acquisition and retention campaign calendars through CRO, SEO, PPC, Display, Affiliate, CDP, CRM, Email, Social, Paid Social, Influencer Refer a Friend. In addition to Direct Mail and Insert marketing campaigns. Working on Magento 1&2 platforms, using Google Tag Manager. Reporting through Google Analytics. Managing multi million £ budgets towards +35% growth.Highlights: 5 years growing the business through covid whilst replatforming eCom site to Magento 2 and CRM platform to Emarsys.- P&L / KPIs: £3m+ budget to drive +35% £15m sales & traffic to £20m, +200% database growth from 1m to 3m.- Transformation Projects: Magento 2 eCom platform migration for 2021. Initiation, RFP’s, SI’s, Discovery, Dev Sprints, UAT. Plus CRM Migration- Marketing: 250+ Campaigns through SEO, PPC, Display, Affiliate, Infl, CRM, CDPs, Social, Paid Social, App, Direct Mail, Analytics.- eCom Trading: Magento 1/2 + AEM CMS, CRO, Products, Category, Merch, Content, Promotions, Campaigns.- Marketplaces: Amazon FBA, £2m sales, Set Up, Inventory, Shipments, Products, A+ Listings, Store, Ads, Orders, Returns.

Royston, Hertfordshire, Gb

Digital Marketing, Trading & Product Owner. Managing Hotel Chocolat’s Digital Marketing team & agencies towards best utilising the marketing budget & achieving annual sales objectives. The role covered a wide range of sectors; luxury food & drink, eCom, retail, cafes, restaurant, hotel and events. Responsible for P&L, the role includes eCommerce Trading, International Digital Campaign Strategy, CMS, SEO, PPC, Programmatic, Affiliate, Email, Social, Content, Video, Analytics, Web Projects & Digital-in-Store. Presenting weekly KPI’s & ROI reports to the board. I’m also working with the team towards delivery of the new Demandware / Sales Force web platform migration project due Jan 2017, & ongoing web enhancements.

Royston, Hertfordshire, Gb

Managing all Digital & Direct Marketing activity, I briefed marketing execs, agencies, creative, copywriters & data teams to ensure we produced on-brand multichannel campaigns. The role included: Strategy, Campaign Critical Paths, CMS, SEO, PPC, Affiliate, Email, Social, Direct Mail Catalogues, Inserts, ATL Press Ads, Store POS, Telemarketing, PR, Events & Experiential. Additionally, I supported the launch of the new web platform in Jan 2013.

Royston, Hertfordshire, Gb

Supporting the brand from start up by assisting in Digital & Direct marketing admin. Online; I worked across all digital channels; CMS, SEO, PPC, Affiliate, Email & Social. I also built microsites using HTML/CSS in Dreamweaver. Offline I ensured Direct Mail Catalogues &Store POS went out on schedule & in budget in addition to supporting PR & Events, multichannel campaigns, store launches and weekly reports.

London, England, Gb

Digital content production for BBC Nottingham and East Midlands TV - covering all media, including video filming / presenting / editing, radio packages, live broadcasts, online content and copy.

Middlesex, England, Gb

2 month placement at Sky HQ for Sky News and Sky Sports News working on media production covering video filming and editing, in addition to online digital content.

1St Master Of Science (Msc), Marketing Management

2:1 Honours, Broacast Media And Communications

Idm Advanced Diploma, Direct & Digital Marketing