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Head of eCommerce at Sealskinz. 20 years’ experience in both Marketing & eCommerce, growing premium global brands including 3 years at Manchester United delivering 50%+ record sales & multiple transformation projects, 5 years helping grow Radley London sales by 50% & a web migration, 10 years at Hotel Chocolat from a start up to a £200m business, in addition to roles at the BBC & Sky. Qualifications include; an MSc in Marketing Management, Prince 2, a CIM Diploma & a BA Hons in Media. Marketing - I have worked across verticals beyond just eCom, including subscriptions, venue ticketing, tours, streaming apps, cafes, restaurants, hotels & events. Utilising budgets of £4m+ and 40m+ databases towards global acquisition & retention objectives of £50m+ vertical revenues, driving KPI’s, LTV & ROAS / CPA targets. A track record of driving global sales multi-channel through Content, SEO, Performance, CRM / CDP, Social, Influencer, Offline & Analytics. eCommerce - I have worked on numerous large digital transformation projects through Salesforce / Magento 2 / Shopify & Scayle eCom platform migrations (incl Warehouse, Shipping & Customer Service), plus Amazon FBA. In roles that included Product Owners, Merchandising, Online Trading, Marketplaces (Amazon FBA), Brand Content, marketing, CRM & Analytics. A strategic, analytical, data driven, organised & proactive problem solver with both brand creative & commercial acumen, in addition to a passion for my career in marketing & ecommerce.
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Head Of Ecommerce And MarketingSealskinzLondon, Gb
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Head Of EcommerceSealskinz Oct 2024 - PresentKings Lynn, Norfolk, GbDriving innovation and growth as Head of eCommerce at Sealskinz. Overseeing aspects of eCom merchandising, web development, online trading, digital / direct marketing, and web analytics to deliver exceptional customer experiences and maximize online sales helping our customer stay outdoors longer.
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Head Of Ecommerce & MarketingManchester United Jun 2022 - Oct 2024GbLeading the ecommerce platform business trading & marketing strategy to numerous record adidas kit launches and peak sales channel KPIs, as well as creation and delivery of marketing initiatives to drive ecommerce via United Direct, other Man Utd platforms including the Official App, manutd.com, MUTV App, mutv.com and social, and other third-party platforms such as adidas, New Era and Paul Smith. Driving record sales and kit launch campaigns. In addition to digital transformation projects.- Highlights: 2 years of +50% sales growth incl record kit launches & black friday. Driving a new eCom strategy & transformation project.- P&L / KPIs: £3m+ marketing budgets to drive record launch sales and targets,- Transformation Projects: New ecom store (Scayle), platform, warehouse, logistcs, customer service, brand, trading & marketing migration.- Brand Content: Planning, story ideation, organising shoots with players, models, photographers, videographers and design editors.- Marketing: 200+ Campaigns, SEO, PPC, Display, Affiliate, Email, CRM, CDPs, Social, Paid Social, Influencers, App, Analytics, Tags.- eCom Online Trading : Planning & executing product launches, promotions, sales, seasonality and club match days & moments, plus daily tading. -
Senior Ecommerce & Digital Marketing ManagerRadley Mar 2017 - Jun 2022London, England, Gb5 years within the fashion sector, working at Radley London in a role that has included Digital Marketing, Offline Marketing, eCommerce & Marketplace Trading, Brand Content, Product Owner and currently a Magento 2 Site Migration. Managing multi million pound budgets towards ROI focused international eCom and Store sales objectives across UK, EMEA, USA, and APAC. Overseeing an internal team and agencies to execute strategic acquisition and retention campaign calendars through CRO, SEO, PPC, Display, Affiliate, CDP, CRM, Email, Social, Paid Social, Influencer Refer a Friend. In addition to Direct Mail and Insert marketing campaigns. Working on Magento 1&2 platforms, using Google Tag Manager. Reporting through Google Analytics. Managing multi million £ budgets towards +35% growth.Highlights: 5 years growing the business through covid whilst replatforming eCom site to Magento 2 and CRM platform to Emarsys.- P&L / KPIs: £3m+ budget to drive +35% £15m sales & traffic to £20m, +200% database growth from 1m to 3m.- Transformation Projects: Magento 2 eCom platform migration for 2021. Initiation, RFP’s, SI’s, Discovery, Dev Sprints, UAT. Plus CRM Migration- Marketing: 250+ Campaigns through SEO, PPC, Display, Affiliate, Infl, CRM, CDPs, Social, Paid Social, App, Direct Mail, Analytics.- eCom Trading: Magento 1/2 + AEM CMS, CRO, Products, Category, Merch, Content, Promotions, Campaigns.- Marketplaces: Amazon FBA, £2m sales, Set Up, Inventory, Shipments, Products, A+ Listings, Store, Ads, Orders, Returns. -
Senior Digital Marketing & Ecommerce ManagerHotel Chocolat Jan 2014 - Feb 2017Royston, Hertfordshire, GbDigital Marketing, Trading & Product Owner. Managing Hotel Chocolat’s Digital Marketing team & agencies towards best utilising the marketing budget & achieving annual sales objectives. The role covered a wide range of sectors; luxury food & drink, eCom, retail, cafes, restaurant, hotel and events. Responsible for P&L, the role includes eCommerce Trading, International Digital Campaign Strategy, CMS, SEO, PPC, Programmatic, Affiliate, Email, Social, Content, Video, Analytics, Web Projects & Digital-in-Store. Presenting weekly KPI’s & ROI reports to the board. I’m also working with the team towards delivery of the new Demandware / Sales Force web platform migration project due Jan 2017, & ongoing web enhancements. -
Digital Marketing & Trading ManagerHotel Chocolat Apr 2009 - Dec 2013Royston, Hertfordshire, GbManaging all Digital & Direct Marketing activity, I briefed marketing execs, agencies, creative, copywriters & data teams to ensure we produced on-brand multichannel campaigns. The role included: Strategy, Campaign Critical Paths, CMS, SEO, PPC, Affiliate, Email, Social, Direct Mail Catalogues, Inserts, ATL Press Ads, Store POS, Telemarketing, PR, Events & Experiential. Additionally, I supported the launch of the new web platform in Jan 2013.
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Marketing ExecutiveHotel Chocolat Jul 2007 - Mar 2009Royston, Hertfordshire, GbSupporting the brand from start up by assisting in Digital & Direct marketing admin. Online; I worked across all digital channels; CMS, SEO, PPC, Affiliate, Email & Social. I also built microsites using HTML/CSS in Dreamweaver. Offline I ensured Direct Mail Catalogues &Store POS went out on schedule & in budget in addition to supporting PR & Events, multichannel campaigns, store launches and weekly reports.
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Digital & Media AssistantBbc Sep 2005 - Aug 2007London, England, GbDigital content production for BBC Nottingham and East Midlands TV - covering all media, including video filming / presenting / editing, radio packages, live broadcasts, online content and copy. -
Digital & Media AssistantSky Jun 2006 - Jul 2006Middlesex, England, Gb2 month placement at Sky HQ for Sky News and Sky Sports News working on media production covering video filming and editing, in addition to online digital content.
Kieran Walker Skills
Kieran Walker Education Details
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London South Bank UniversityMarketing Management -
Nottingham Trent UniversityBroacast Media And Communications
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Institute Of Digital Marketing (Idm)Direct & Digital Marketing
Frequently Asked Questions about Kieran Walker
What company does Kieran Walker work for?
Kieran Walker works for Sealskinz
What is Kieran Walker's role at the current company?
Kieran Walker's current role is Head of eCommerce and Marketing.
What is Kieran Walker's email address?
Kieran Walker's email address is ki****@****lat.com
What is Kieran Walker's direct phone number?
Kieran Walker's direct phone number is +4434449*****
What schools did Kieran Walker attend?
Kieran Walker attended London South Bank University, Nottingham Trent University, Institute Of Digital Marketing (Idm).
What skills is Kieran Walker known for?
Kieran Walker has skills like Digital Marketing, Marketing, Marketing Strategy, Integrated Marketing, Seo, Ppc, Email Marketing, Direct Marketing, Online Marketing, Brand Management, Multi Channel Marketing, Search Engine Optimization.
Who are Kieran Walker's colleagues?
Kieran Walker's colleagues are Louise Hall, Lucinda Spurling, Kelly Smith, Steve Sealskinz, Peter Farquhar, Vilte Jalunskyte, Neil Watson.
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