Kieron Broad

Kieron Broad Email and Phone Number

Sourcing Manager - Cooks&Co & Private Label @ RH Amar
buckingham, buckinghamshire, united kingdom
Kieron Broad's Location
Andover, England, United Kingdom, United Kingdom
About Kieron Broad

I am a Commercial Manager with a high level of multi-channel experience gained within both Food, Drink & Non-Food industry working for some large, well known brands including Coca Cola, Kettle Foods, Le Creuset, Elizabeth Shaw & RH Amar. I have a track record of winning new & sustainable business and delivering strong and profitable growth with existing accounts. In all businesses, I have developed great, long term relationships with all customers and colleagues and have strong experience in sales, marketing, people, procurement and project management

Kieron Broad's Current Company Details
RH Amar

Rh Amar

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Sourcing Manager - Cooks&Co & Private Label
buckingham, buckinghamshire, united kingdom
Website:
rhamar.com
Employees:
35
Kieron Broad Work Experience Details
  • Rh Amar
    Sourcing Manager
    Rh Amar Nov 2022 - Present
    I am responsible for the management of the relationships with all Cooks&Co & Private Label Suppliers within the RH Amar business with an annual spend of £6M. This is a mixture of over 20 national and internally based suppliers. As part of this new role, I am also responsible for sourcing new Suppliers in strategic categories which fits within our Cooks & Co and Private Label objectives.My functions within the role include the following:- Pro-actively analyse stock levels on a regular basis and work with Demand Planning Team to ensure stocks are at optimal levels- Have regular contact with International supply base to ensure that any issues are highlighted and managed accordingly- Regularly negotiate supplier terms and pricing- Manage P&L for Cooks&Co brand alongside the C&C Brand Manager- Work with Sales Team on specific pricing for customer tenders, new business opportunities and promotions- Lead NPD discussions with new and existing suppliers- Pro-actively find new suppliers which could add value to the Cooks&Co brand portfolio- Communicate to the business any insight which may effect business, i.e: poor crops/shipment delays/FX fluctuations- Regular visits to key suppliers - Work closely with Technical Team when preparing tenders for Private Label
  • Rh Amar
    Private Label Manager (Antipasti) Interim
    Rh Amar May 2022 - Dec 2022
    My role was to help manage the relationships with our current suppliers as well as source new suppliers in key strategic areas. As well as this, I also worked alongside the sales team to identify and work on private label tender projects being the liaison between the customers, sales, operations and suppliers to help achieve the collective objectives for all parties.
  • Rh Amar
    National Account Manager - Online, Interim
    Rh Amar Oct 2021 - May 2022
    I managed both the customer and brand relationships for RH Amar’s on-line channel. This included Amazon Vendor & Seller, all quick service delivery customers such as Getir, Weezy & We Bother and also Menubox customers such as Gousto and Hello FreshAlthough only an interim contract, I managed to achieve the following during my time in the role.• Helped to deliver nearly £500K of incremental growth in the Quick Service channel through new wins with Getir, Weezy & We Bother• Developed relationships with 3rd party wholesalers to gain new business wins for Mutti in Gopuff & Jiffy• Worked with Brand Manager Team to agree 2022 promotional plan for Getir across all brands including Mutti/Ellas Kitchen/Dr Oetker/Kabuto Noodles. Promotional plan should help nearly double business with Getir in 2022• Gained numerous listings with We Bother & Getir including 10 x new Dr Oetker Baking lines/3 x Ellas Kitchen lines & 4 x Wild West Jerky lines into We Bother• Worked together with Ritter Sport on an excess stock plan on Amazon to help achieve joint targets in 1st year of trade.
  • Elizabeth Shaw Ltd
    Impulse & Export Development Sales Controller
    Elizabeth Shaw Ltd Jun 2015 - Jul 2021
    Home Based
    I was responsible for the Total P&L for Impulse & Export business at Elizabeth Shaw which includes the management of 2 x Business Development Managers who looked after the National Foodservice & Buying Group customers such as Bidvest, Brakes and Bestway. During my time at Elizabeth Shaw, I grew the overall share of Impulse within the total business from 10% to 30% (£1.3M to £3M). This was done with very minimal investment, therefore required a pro-active approach to new business development, building relationships and being creative around opportunities for driving incremental sales.As well as developing the strategy for our sector, including channel pricing, P&L management and NPD. I also managed all National Impulse customers as well as managing existing customers and gaining new International business (wholesale & direct to retail). I was heaviliy involved in the project management and planning of our 5 year business strategy incorporating cross functional working with Sales, Supply Chain, Finance, Category & NPD.• Grew the Total Impulse business from £1.3M to £3M, through change of strategy, account management & new business wins• Won new business through Iceland, Costco, Poundland, Poundstretcher, Blakemore Fine Foods, Spar, TK Maxx, Amazon, Costcutter & WH Smith Travel delivering an incremental annual t/over of £700K.• Co-lead NPD projects developing pack specific products for the Discounters and Costco which we both implemented, helping to improve our profitability and driving an incremental £300K annual turnover. • Won new international business with Auchan which resulted in listings in Russia, Ukraine, Portugal, Hungary & Romania and over £200K in business• Forged new business through trade events/FDEA/DIT networking in South Africa, Norway, New Zealand, Australia, Singapore, Canada & the US in the last 18 months growing the Export business by 30% YOY.
  • Elizabeth Shaw Ltd
    Senior National Account Manager
    Elizabeth Shaw Ltd Mar 2014 - Jun 2015
    Home Based
    Before I was promoted to Sales Controller, I was in-charge of the National Impulse business at Elizabeth Shaw, looking after key Cash & Carry, Convenience and Discount Retailers only within the Channel. I managed a portfolio of National impulse customers including Booker, Nisa, P&H, Iceland, Spar and Discount customers such as B&M & Home Bargains. My role included developing the strategy for the sector, which also encompasses channel pricing and P&L management, involvement in NPD decisions for the sector and developing new business.
  • Le Creuset Uk Ltd
    National Account Manager
    Le Creuset Uk Ltd Jan 2009 - Mar 2014
    Home Based
    National Account Manager My role was looking after a variety of different National Accounts during my time at LC including
 Amazon, TK Maxx, Debenhams, Harrods, Steamer Trading & On-line Discount Retailers with a
combined portfolio t/over of £4M. I was fully responsible for the P&L of my
 accounts to ensure the delivery of profitable growth through building strong 
business relationships and delivering strategic account plans and
 promotional activity. As part of my responsibility looking after Harrods, I also managed a consultant
 in-store. My responsibilities included training and coaching, ensuring that sales
 were maximised on the shop-floor in-line with our merchandising policy.Responsibilities/Achievements• Total account t/over - £4 Million• 40% YOY growth achieved in Amazon through strategic NPD and promotional plans, growing Amazon to the 2nd largest account in the business behing John Lewis• Won new business with M&S, in 2010 with initial distribution into 15 stores delivering £300K incremental revenue• Delivered 10% growth in 2012 vs. 2011 with Harrods through range review implementation and devising correct promotional strategy• Agreed overseas production deal with TK Maxx for 2013 worth £1.5M t/over
  • Kerry Group
    National Account Manager
    Kerry Group 2008 - 2009
    I had total P&L responsibility for Budgens & One Stop across all branded categories as well as developing the relationship and winning new business through Kerry Foods – Direct to StoreResponsibilities/Achievements• Total account turnover - £2.5 million• New business won through Direct to Store with Makro• Agreed 3 new listings in Budgens for 2009 for implementation in all stores • New product listings achieved with Nisa through end user contact & promotional implementation
  • Kettle Foods Ltds
    Business Development Manager
    Kettle Foods Ltds 2003 - 2008
    I was responsible for a number of C&I retailers, including Spar, Musgrave & Makro as well as looking after On-Trade customers such as Greene King, Fullers and Mitchells & Butler.
  • Coca Cola Guararapes Ltda
    Sales Development Rep - Impulse
    Coca Cola Guararapes Ltda 2000 - 2002
    Responsibilities/Achievements• I called on approximately 150 Independents and 30 Convenience accounts, such as Alldays, Spar & Co-op, on the South Coast• Responsible for ensuring all CCE equipment was compliant & maintained in store• Also responsible for Booker Salisbury to ensure that they stocked all CCE lines in depot• I successfully launched Powerade in my territory, and achieved 85% distribution of all new lines
  • Exchange & Mart
    New Media Sales
    Exchange & Mart 1999 - 2000

Kieron Broad Education Details

  • Cricklade College, Andover
    Cricklade College, Andover
    Leisure & Tourism
  • Winton School, Andover
    Winton School, Andover
    Maths, English, French, Science, Music, Catering

Frequently Asked Questions about Kieron Broad

What company does Kieron Broad work for?

Kieron Broad works for Rh Amar

What is Kieron Broad's role at the current company?

Kieron Broad's current role is Sourcing Manager - Cooks&Co & Private Label.

What schools did Kieron Broad attend?

Kieron Broad attended Cricklade College, Andover, Winton School, Andover.

Who are Kieron Broad's colleagues?

Kieron Broad's colleagues are Becky Cook, Dawn Bragan, Clive Heywood, Susan Paetel, Sam Higgins, Anne-Marie Cannon, Martynas Klemanas.

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