Managing the Media team within Active International’s UK market, I am responsible for ensuring the team allows our clients to fund sufficient portions of their marketing spend in goods and services rather than cash, and using this to drive incremental business to our media partners.With a focus on the Press and Out of Home markets, the role involves managing the team, educating agencies and clients on the media market from a barter perspective, budgeting, forecasting, creating and anticipating opportunities for our clients, and managing existing / generating new media owner partnerships.