Kieron Sambrook-Smith Email and Phone Number
CRO / CEO Enterprise B2B | SaaS business software & consulting services | PMF + GTM | Global growth | $300m Funding | Early thru Later stage | 3 MBOs | 4 Exits | $1.3Bn Exit Value | Turnaround | Investor at
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SuppleMetrics
Kieron Sambrook-Smith's Location
Weybridge, England, United Kingdom, United Kingdom
Kieron Sambrook-Smith's Contact Details
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About Kieron Sambrook-Smith
Experienced CRO/CEO for several business software start-ups thru scale-up, generating T2 D3 growth, driving A to D round funding plus 4 exits.My early career started as a technical analyst -> consulting -> European marketing -> large solutions sales -> 6 years helping US software vendors reposition into European markets for growth. Since then, I've led 3 MBO's, put a failing company back into profitability, and helped several VC/PE backed SaaS founders crystallise their vision into repeatable deals for profitable growth. Evidence shows the PMF always benefits from craftmanship, and sometimes a reshape. New offerings can be introduced to address related problems, that then pave the way back to the target requirement. In one case we needed to pivot, divesting the original IP. For another, we refined the business model away from a reference SaaS to suit a complex AI data/network use case. Mostly though, comprehensive positioning plus a supporting roadmap comprise the fundamentals, allowing great GTM to be built on top.CAREER METRICS:★ Sector generalist, with deeper experience in sustainability, cyber security, commerce, developer PaaS cloud, RegTech AI, HCM career impact data. ★ Several successes fixing/improving PMF, launching new offers, professionalising and then industrialising GTM engines, for US/EU/APAC growth. ★ Raised $300m across several rounds, 4 investments / 4 exits to date, circa $1.3Bn+ exit value. ★ Led 3 MBO's (incl. a turnaround), two as CEO.Enterprise deal size ranging from $20k to $25m ARR, with several $10-50m LTV into banks, telecoms, government, retail, pharma & technology.Sales channel building includes:★ Enterprise direct (hundreds of new medium/large);★ White label global clients (several) totalling c. 10,000 SMB & Enterprise subscribers;★ Partner incl. digital agency (700), large consulting, SI & MSP ★ Self-service (7,000 @ $20-$10k MRR) Brand marketing, ABM, product led growth (PLG) strategies, data insight and intelligence led customer success models critical to winning deals, retention and expansion.PSYCHOMETRIC PROFILING highlights:★ Energetic, makes things happen, logical, analytical, ingenious thinker, at his best when planning and launching those plans into action★ Great teambuilder, can perform several roles at once, becomes a pillar of strength for other colleagues★ Politically astute, comfortable with difficult decisions, good at reconciling conflicting parties★ Drives everything around him with structure and discipline, articulate, matter-of-fact, practical, strong sense of precision.
Kieron Sambrook-Smith's Current Company Details
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CRO / CEO Enterprise B2B | SaaS business software & consulting services | PMF + GTM | Global growth | $300m Funding | Early thru Later stage | 3 MBOs | 4 Exits | $1.3Bn Exit Value | Turnaround | Investor
Kieron Sambrook-Smith Work Experience Details
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FounderSupplemetrics Jun 2023 - PresentSuppleMetrics is a career analytics platform, enabling professionals to better understand and position themselves based on the impact they've had over their career.It's free for Professionals. Business are able to use the platform for candidate and team assessments & peer benchmarking. We auto-populate data from LinkedIn to get you started. You then add your impact data plus some value metrics. Current features are sector based, including:★ Career in data★ Performance trajectory★ Correlations to value created★ Impact by employer★ Impact by vendor growth stage★ Peer benchmark★ Sales history★ Insights & themes★ Psychometric mapping to impact★ Psychometric predictive impact scoreSee www.supplemetrics.me
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Green Ict Solutions - DirectorNon-Executive Director And Advisory Portfolio Mar 2009 - PresentLondon, GbProvision of power management & carbon reduction technologies to EU Parliament. -
Dti Capital Llc - Advisory BoardNon-Executive Director And Advisory Portfolio Apr 2010 - Dec 2015London, GbPrivate Equity firm.
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Ukti (Trade & Invest) - Advisory BoardNon-Executive Director And Advisory Portfolio Mar 2008 - Jun 2015London, GbU.K. government's Defence & Security Organisation (DSO) providing advice in various areas on the strategic outlook for the sector, and promoting SMB vendors.
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Chief Revenue Officer (Cro)Acin Aug 2021 - May 2023London, England, GbAI/NLP powered operational risk (NFRM) RegTech platform, connecting large volumes of process, risk & control data from the worlds largest global banks, allowing 1LoD & 2LoD risk teams, divisional P&L owners and CxO to calibrate themselves against peer best practice and regulations. Business impact is measured in the hundreds of $m's through data quality improvement, risk mitigation (loss/fine avoidance) and operational efficiencies.In the first Quarter, the go to market (GTM) strategy required the company focus on a single existential objective to build/launch what is now the flagship Global Markets network offering (front to back, with several banks). This took several months to complete, and a data-first value-based approach, allowing us to sign-up a critical mass of banks for multi-year multi-$m engagements. These clients are now asking Acin to accommodate far larger volumes of Retail and CIB data. To optimise this new product market fit (PMF) we restructured GTM to build new peer networks faster and better address ongoing value. The AI engine was also enhanced to create a new firm-wide data quality assessment (DQA) offer, which broadened our relevance amongst a new set of personas; now used in proposals to lower client barriers to entry. New Risk Intelligence & Network Solutions teams vastly improved data insights traction, landing at C-level with high impact, further creating momentum for firmwide deals (Corporate & Investment Bank, Retail & Wealth, Asset Management). ARR deal sizes have consequently increased from $80k to $1m to $10m plus.PMF is now much closer, and combined with GTM improvements, new Big 4 consulting partnerships and 3x pipeline growth, we completed a $24m B round (December 2022) with Notion Capital and strategic investments from 5 GSIB's (global systemically important banks). -
Cro & Svp Channel SalesPlatform.Sh Jul 2020 - May 2021Paris, Île-De-France, FrOur channels business represents over 50% of total ARR, and this new role creates a new team focused on enabling software vendors, hosting companies and managed service providers to incorporate our PaaS into current operations or as a new strategic offering. As part of my CRO role I also grew this business to several large clients, some now generating $2M+ MRR. Our white label customers are able to reference tens to hundreds of $M's in business value across their ecosystems, and as such have seen their company valuations soar. -
Chief Revenue Officer (Cro)Platform.Sh Jun 2013 - Oct 2020Paris, Île-De-France, FrWe are a multi-cloud Platform as a Service (PaaS) offering an end-to-end experience for web-development teams through live service management. Managers and C-levels from digital agency, SMB and large enterprise alike are seeing huge ROI, annual savings and productivity gains from our ‘NoOps’ approach to putting applications into the cloud (AWS, GCP, Azure, OVH) without having to know anything about the cloud!By the end of 2021 we will have invested c. $200m / hundreds of man-years of engineering effort into building this global container management platform (CMP) offer, providing higher levels of abstraction and business value than alternatives such as Acquia, Heroku, Kubernetes, RedHat and Pivotal.Since launch I’ve thoroughly enjoyed building out the sales and marketing engine that has grown this SaaS business to tens of $m’s ARR, several thousand direct customers buying self-service and fleet management offerings, circa 2,000 enterprise clients and several white label contracts with managed service providers (Orange) and software vendors (Adobe/Magento, Symfony, Ibexa DXP) with 10,000+ SaaS subscriptions under management. I am also pleased to report that we are improving the daily working lives of 80,000+ developers, deploying applications built with 90% of the most common languages and frameworks in use today. As a member of the executive management team since launch, I have been deeply involved in the strategy, planning, funding and execution efforts to both kick-start and scale this business up.
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Chief Revenue Officer (Cro) And General Manager, EuropeCommerce Guys Oct 2012 - Feb 2016Greenville, South Carolina, UsCommerce Guys provide an open source eCommerce platform, Drupal Commerce, which exceeded 80,000 active sites in early 2016. Since our formation in 2012, growth was driven by the huge attraction to flexible content driven commerce our product enables. Through 2 early rounds of venture funding, and amidst hundreds of competing Digital Agencies (DA), we made the company the premier delivery agency for this open source eCommerce product, working with customers and partners around the world to deliver over 350 projects. During this service led period of our history we also gained experience and insight into many of the common development and deployment constraints encountered during more complex Drupal/PHP based implementations, and so created Platform.sh, a second generation Platform as a Service (PaaS), which we launched in April 2014.Platform.sh has achieved fast growth in the 2 years since launch, reaching over 1,000 customers in over 100 countries, and as such in February 2016 we completed the separation and sale of the Commerce Guys project delivery business units across Europe and the US, as well as the Drupal Commerce open source product itself. -
Commercial & Strategy Director (Funding Assignment)Intellect Security Oct 2012 - Jan 2014Henley-On-Thames, Oxfordshire, GbIntellect Security is an established specialist security vendor & reseller having over 10 years experience with encryption solutions. The recently enhanced portfolio includes exclusivity around new leading edge technologies touching down in Europe, as well as Cryptosoft, their own integration & management platform that simplifies & accelerates the deployment of encryption and authentication services. The business is currently undergoing business strategy refinement and funding. -
Commercial & Strategy Director (Funding Assignment)Osirium Oct 2012 - Jul 2013Osirium is a Privileged User Management vendor, requiring business strategy overhaul; in the 2 years since launch the proposition and channel to market have not produced the sales growth expected by the VC. The product is in essence a smart approach to password management, which holds low interest for C-level executives and high end value added resellers. Firstly the proposition was revised upwards with strong cyber security messaging and then powerful automation ROI; a scoping study for one medium sized Service Provider demonstrated £23m in savings & gains, attracting Tier 1 partnership interest from Accenture, Capgemini, Fujitsu, ATOS. The new messaging actually reflects the products true potential now, requiring a strong emphasis on direct sales plus professional services (PS), for what is after all an invasive, business process affecting technology. The reseller model was radically changed, removing an expensive distributor layer, and focusing on high end security VAR’s with PS capability. The hard-hitting cyber messaging and huge ROI potential for customers has attracted new partners in Accenture, Accumuli and Intellect Security, and brought about a sea-change of interest in current partner Integralis, between them producing many hundreds £000’s in new opportunities. The last piece of this puzzle is packaging up new functionality and making it available as a SaaS offer to put some mass market traction into the lead generation process. Overall progress enabled 2nd round funding in 1H13.
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CeoWeb Technology Group (Wtg) Ltd. Jul 2010 - Mar 2012London, GbWTG is a mid-size app development and SI delivering national solutions to criminal justice & commercials.My initial remit from the Chairman & shareholders, was to turnaround a declining business and sell it, which took the form of an MBO plus development capital. The turnaround reduced costs by 36% (£170k pm) by Q210, with little impact to customer projects. FY performance achieved historical high £600k EBITDA and 54% GM. During FY11 a further 12% cost reduction was achieved through restructuring debt/CID facilities, renegotiating business services, and general business function reorganisation.The company was re-organised from top to bottom, renewing all layers of management. New systems, processes & infrastructure investment was introduced, bringing about culture/morale/performance change. Existing partnerships with tier 1 primes were reinvigorated (GSI's & telecoms/hosters) improving operational delivery of projects, and sales engagement through new hires and new propositions that supported their cloud migration, SaaS, and cost-out strategies. Successes include 2 large contracts vital to partner-led cloud migration projects requiring porting/re-write of 200 plus web-based applications.The company’s new business strategy aimed to create repeatable products that raised GM by 20-30%, removing the reliance on bespoke professional services projects. Ahead of the effects of the government’s 2010 Comprehensive Spending Review (CSR) we concentrated on identifying likely areas of 'invest to save', taking the form of open source intelligence analytics and middle office business process automation to support departmental cost-out agenda’s. These investment product strategies are proving highly successful with 20 or so police customers and formal partnerships with several SI’s and BPO organisations bidding for outsource contracts (£300-800m). Our newly formed Drupal practice won a £1.5m deal with UKTI. -
CeoDeep-Secure Ltd Dec 2008 - Mar 2010Malvern, GbFollowing the trade sale of Boldon James, I led this £3.5m Management Buy In (MBI) of the Specialist Products division of Clearswift Group late 2008, completing the acquisition in December 2009, and renaming it Deep-Secure Ltd. I transitioned this business out of Clearswift and immediately set out the High Assurance Data Sharing (HADS) business strategy.Deep-Secure is a premier provider of high assurance Email content inspection and network separation products for defence and government security around the world. Their customers require the hardware platform, operating system, application firewall and mail guard are evaluated under the internationally recognized Common Criteria for Information Technology Security Evaluation (CCITSE) to Evaluation Assurance Level 4 (EAL4), requiring very special levels of security knowledge and development expertise. Specialist Products uniquely provides all the evaluated components within a highly configurable solution set, with fully deployed customers in the America’s, Asia Pacific and EMEA regions.Our plans included widening our market and broadening the product set out to include other methods of communication such as IM, Web Traffic and XML alongside more real-time protocols in the future. We also set our sights on acquiring QinetiQ's sybard capability which was successfully achieved 1H 2010. This acquisition further adds to the set of high assurance products able to solve secure information sharing problems within the Secure Information Exchange (SIE) environment I defined whilst at Boldon James. -
Global Sales & Marketing DirectorBoldon James Ltd. (Qinetiq) Aug 2006 - Nov 2008Hired by lead investor, ISIS Equity, my remit was to ready the company for a trade sale in 2008. With P&L responsibility and an objective to maximize the valuation, I was offered 18 months to demonstrate repeatable sales growth in new territories. This required changes to the entire sales & marketing function, company direction, branding and product strategy impacting development and support. I redefined the product strategy away from a single email security product into the Secure Information Exchange (SIE) environment providing security aligned to multiple products across the Microsoft Unified Communications (UC) stack. Having MBO'd the company for £5m in 2005 we completed a sale to QinetiQ for £20m in October 2007.Achievements in position:• Company readiness and execution of trade sale to QinetiQ for £20m including earn-out• Comprehensive renewal of sales, marketing, development & support functions• Significant business process and culture change across the business• Company repositioning from Email security to Secure Information Exchange solutions• Successful expansion of current territories and new sector growth• New product strategy sales and Enterprise Agreements
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Sales Director, EmeaIntelliden Inc. Mar 2003 - May 2006Menlo Park, Ca, UsIntelliden Inc. required their network configuration management tool set established outside the US. My role was to create a sustainable growth business in EMEA thus supporting continued VC funded expansion.Over this 3 year period the sales & support team grew to 12 people, the company proposition and product development were transformed to suit a European market place for a) IP service activation & provisioning for the Telcos & MSP’s, and b) security and compliance for the commercial, banking and government security sectors.The US/EMEA revenue split grew from 28% to 60% in 2004 placing the UK business in a lead position with regard to securing 3rd and mezzanine finance rounds with 3i and Matrix (US$34m). The business underwent a trade sale to IBM in 2009 for an undisclosed amount. -
Regional Sales & Partner Director, UkAruna Inc. Mar 2002 - Mar 2003UsAruna provide a revolutionary software driven database acceleration platform. My role was to identify market sectors, create propositions, win flagship customers and contribute to funding efforts (angel investment amounted to £1.7m). Created solutions for banking (data unification & risk management) and telco (revenue assurance) making 4 small sales to RBoS, Deutsche Bank, C&W & Thus. Of greatest significance was the joint datamart offering created with the IBM Global Services Data Warehousing SWAT team. -
Regional Sales Director, EmeaVersata Inc. Mar 2001 - Mar 2002Austin, Tx, UsVersata provide ‘business rules’ based J2EE application development & business process management software. The business model was a direct sale with project delivery through partners. IBM U.K. were signed up as a re-seller through their Webshere software business. -
Director Solutions Sales, Reuters Global Account --> Financial Services PracticeDigital Equipment Company (Dec) / Compaq Services Inc. Jan 1998 - Mar 2001Houston, Texas, UsSales of large complex projects and software solutions to financial institutions, including Straight Through Processing (STP) payment systems, a 36 country editorial system's replacement, global network renewal ($40m), office systems migration for 3,500 users/1,200 traders, internet trading platforms etc. -
Technical Consultant, Emea Marketing Manager, Professional Services SalesAmdahl Jul 1992 - Jan 1998I spent 5.5 years with Amdahl, joining as a technical consultant for the mainframe business. I then took a 2 year EMEA Marketing Manager's role whilst Amdahl funded my MBA studies at the Open University, following which I joined the Consulting & Services organisation in a sales role (DMR Consulting had just been acquired). My customers included government, telecoms, banking, utilities and retail.
Kieron Sambrook-Smith Skills
Cloud Computing
Business Strategy
Start Ups
Telecommunications
Security
E Commerce
Strategy
Outsourcing
Global Business Development
Sales Management
Management
Business Development
Product Management
Saas
Software Development
Buyouts
Process Automation
Integration
Government Procurement
Enterprise Software
Solution Selling
Channel Partners
Professional Services
Product Development
Business Transformation
New Business Development
Go To Market Strategy
Leadership
Ceo
Turnaround
Telecoms
Government Contracts
Open Source Intelligence
Application Development
Systems Integrator
Digital Marketing
Marketing Communications
Ecommunications
Project Management
Digital Strategy
Advertising
Brand Awareness
Email Marketing
Direct Marketing
Website Development
Market Research
Marketing Strategy
Account Management
Cost Management
Data Analysis
Google Analytics
Google Adwords
Microsoft Word
Microsoft Excel
Microsoft Project
Microsoft Powerpoint
Content Management Systems
Time Management
Team Management
Communication
Customer Data Integration
Email Marketing Software
Kieron Sambrook-Smith Education Details
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Marlborough College -
Papplewick Preparatory School, Ascot
Frequently Asked Questions about Kieron Sambrook-Smith
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Kieron Sambrook-Smith works for Supplemetrics
What is Kieron Sambrook-Smith's role at the current company?
Kieron Sambrook-Smith's current role is CRO / CEO Enterprise B2B | SaaS business software & consulting services | PMF + GTM | Global growth | $300m Funding | Early thru Later stage | 3 MBOs | 4 Exits | $1.3Bn Exit Value | Turnaround | Investor.
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Kieron Sambrook-Smith's email address is ki****@****net.com
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What schools did Kieron Sambrook-Smith attend?
Kieron Sambrook-Smith attended Marlborough College, Papplewick Preparatory School, Ascot.
What skills is Kieron Sambrook-Smith known for?
Kieron Sambrook-Smith has skills like Cloud Computing, Business Strategy, Start Ups, Telecommunications, Security, E Commerce, Strategy, Outsourcing, Global Business Development, Sales Management, Management, Business Development.
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