Kiersten Aschauer

Kiersten Aschauer Email and Phone Number

Manager at Get The Word Out Foundation, Inc. @
Kiersten Aschauer's Location
Atlanta, Georgia, United States, United States
Kiersten Aschauer's Contact Details

Kiersten Aschauer personal email

n/a

Kiersten Aschauer phone numbers

About Kiersten Aschauer

A media business leader and strategy pro with 25 years's background implementing innovative, revenue-generating, editorial multiplatform experiences. Seasoned in managing multiple projects within tight deadlines; building organizational efficiencies; creating custom content for diverse audiences, advertisers, clients and partners; directing/coaching staffs of up to 50 people. Core competencies include:• Content Strategy • Communications • Social Media• Editing

Kiersten Aschauer's Current Company Details
Get The Word Out Foundation, Inc.

Get The Word Out Foundation, Inc.

Manager at Get The Word Out Foundation, Inc.
Kiersten Aschauer Work Experience Details
  • Get The Word Out Foundation, Inc.
    Manager
    Get The Word Out Foundation, Inc. Jun 2018 - Present
    Greater Atlanta Area
    G.t.W.o! raises money and awareness for important issues in Atlanta and around Georgia. We seek out non-political, non religiously based, 501c3 non-profit organizations as beneficiaries to receive 100% of the monies raised at our monthly events.Our monthly fundraisers include bring important issues to the forefront, such as: * Vision awareness/vision loss * Mentorship * Autism* Bullying * Jr. Arthritis * Aphasia* Etc, etc.Our fundraisers are the last Saturday of each month, 7-9pm at the Tucker Rec Center, 4898 Lavista Rd, Tucker, GA 30084 It includes local artists of various disciplines: Comedy, music and storytelling are on tap; local art will be for sale as well.Admission to our events are 100% donation based. The community is asked to give what they can, even if that number is zero. Good vibes, laughter and dancing is acceptable currency.
  • Freelance
    Self Employed
    Freelance 2014 - Present
    Greater Atlanta Area
    Recent clients included Forbes Travel & Startle.com.
  • Double Or Nothing Designs
    Proprietor/Owner
    Double Or Nothing Designs Oct 2015 - Present
    Atlanta, Ga
    My paintings and jewelry are for:* ​Rad parents. ​* Creepy, quirky bretheren.​* Awesome kids who need adorbs stuff.* Fellows: Area 54-esque to Studio 54. * Music lovers, trend-setters, conservatives, nerds, beardos, bikers, LGBTers, all lovers.A portion of ALL of my paintings go to the American Brain Tumor Association: www.abta.orghttp://www.doubleornothingdesigns.com
  • Webmd
    Content Strategist & Programming Manager
    Webmd Jun 2014 - Dec 2016
    Atlanta, Ga
    Owner of 30+ strategic, multiscreen health verticals. Developed, oversaw, and executed content and video strategies across mobile and desktop. Analyzed metrics and reporting insights on visitor behavior. Created effective promotional plans to support revenue initiatives. Prepared requirements documents for medical and client review. Planned project timelines, coordinate with other teams, and track progress to meet deadlines. Prepared requirements documents for medical and client review. Planned project timelines, coordinate with other teams, and tracked progress to meet deadlines.• Spearheaded the development and execution of a unique cancer strategy at WebMD. Created and ran a private Facebook group called I Am Not Cancer – 1,000+ members strong. This successful initiative supported cancer patients, promoted the WebMD brand and served as a presales pitch to the American Cancer Society.• Supported enhanced delivery on traffic shortfalls. Example: If more traffic needed in the skin channel, adjust programming through homepage, newsletter and other avenues.• Edited text for plain language and WebMD style. Include keywords, content structure, and metadata to support SEO. Results: Got hundreds of assets moved to page one on Google.• Created and managed strategic content marketing plans to fulfill advertising programs and deliver inventory needs, as well as drive YoY channel growth and audience engagement. Results: 10-50%, depending on channel.
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  • Webmd
    Sr. Editor
    Webmd Jan 2013 - Jun 2014
    Atlanta, Ga
    Managed content and strategy for 25-30 condition and wellness centers at a time, with topics ranging from Autism to Addiction, Migraines to Multiple Sclerosis. Content ran on condition and wellness centers as well as homepage, newsletters and social media. Collaborated with product marketing on programming and content strategies for key launches and provided daily and weekly updates to all key stakeholders.• Built and implemented strategic programming plans for funded editorial programs and optimized metrics on a daily basis. Exceeded all revenue goals and met all contractual guarantees.• Managed up to 15 funded editorial programs at a time to meet contractual guarantees, including WebMD's top pharma client -- a $25 million-per-year program. • Tracked consumer trends according to top growth areas and provided monthly competitive analysis for marketing and sales. Example: grew Migraines channel by 140% in over the last two quarters of 2012.• Created traffic estimates for proposed funded editorial programs during the pre-sales process.• Developed new content each month to fill critical content gaps and ensure channel growth; optimized content to drive center CTR and PV increases, assess center performance.• Monitored analytics via Omniture & Google Trends to report program pacing and traffic trends.
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  • Webmd
    Manager, Content & Programming
    Webmd Oct 2011 - Jan 2013
    Greater Atlanta Area
    Managed content and strategy for 25-30 condition and wellness centers at a time, with topics ranging from Autism to Addiction, Migraines to Multiple Sclerosis. Content ran on condition and wellness centers as well as homepage, newsletters and social media. Collaborated with product marketing on programming and content strategies for key launches and provided daily and weekly updates to all key stakeholders.• Built and implemented strategic programming plans for funded editorial programs and optimized metrics on a daily basis. Exceeded all revenue goals and met all contractual guarantees. • Managed up to 15 funded editorial programs at a time to meet contractual guarantees, including WebMD's top pharma client -- a $25 million-per-year program. • Tracked consumer trends according to top growth areas and provided monthly competitive analysis for marketing and sales. Example: grew Migraines channel by 140% in over the last two quarters of 2012.• Created traffic estimates for proposed funded editorial programs during the pre-sales process.• Programmed content to counter inventory shortfalls across the site & monitored sales pipeline.• Created new content each month to fill critical content gaps and ensure channel growth; optimized content to drive center CTR and PV increases, assess center performance.• Monitored analytics via Omniture & Google Trends to report program pacing and traffic trends.
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  • Discovery Health Channel
    Executive Producer/Director
    Discovery Health Channel Dec 2008 - May 2011
    Atlanta, Ga & Silver Spring, Md
    Directed overall site strategy, development, operations; managed calendars and budgets. Conceptualized & implemented customizable, monetizable, high-engagement content solutions for consumers, partners and advertisers, from articles to video playlists. Interfaced internally with Ad Sales, On-air Programming, Marketing and Communications; plus, externally by managing vendor relationships.• Devised/defined brand voice; found/recruited medical/health content providers, doctors, nonprofits and bloggers to extend this voice.• Created and managed strategic partnerships that support the brand, from nonprofits (e.g. March of Dimes, Autism Speaks, Mental Health America, Stand Up 2 Cancer, etc.) to sales-generating partners like Eating Well, GE, Mederma, Johnson & Johnson, Army, etc.).• Winner of John Hendricks’ Innovation Award for the successful digital package ‘Psych Week: ‘Shining a Light on Mental Illness 2010’• Strategically led 3 channel mergers: Discovery Health Channel absorbing HowStuffWorks Health; Discovery Health channel becoming OWN: the Oprah Winfrey Network; Discovery Health channel evolving to become Discovery Fit & Health.
  • Discovery Communications
    Managing Editor, Content Development
    Discovery Communications Dec 2007 - Dec 2008
    Atlanta, Ga
    Managed editorial calendar for Discovery Channel and HowStuffWorks digital properties, including Discovery News, Animal Planet, TLC, Science Channel, Discovery Health and Petfinder. Also wrote and edited many articles.• Guided producers to conceptualize high-priority content, such as Shark Week and fan site content such as Mythbusters and Deadliest Catch.• Established voice and style criteria staff Discovery content.
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  • Howstuffworks
    Director, Product Development
    Howstuffworks Apr 2007 - Dec 2007
    Atlanta, Ga
    - Project managed the editorial aspect of the HowStuffWorks site redesign.- Led new maps product creation.- Re-taxonomized 5 channels, including travel, health and autos.
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  • Aol Cityguide
    Programming Director
    Aol Cityguide Jun 2006 - Apr 2007
    Dulles, Va
    - Oversaw daily operations for 317 city markets and managed 25 editors in Dulles, NY, Washington, Chicago and LA- Spurred 25% growth in top 10 markets- Balanced/maintained freelance budgets and calendars- Created editorial packages that engaged users, key audiences and advertisers- Coached, developed and retained top talent to showcase diversity and expertise- Worked on revenue-generating projects/partnerships, e.g. $2mm Disney partnership and $1.5mm Dodge Nitro sponsored City’s Best franchise
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  • Aol Cityguide
    Managing Editor
    Aol Cityguide Jun 2005 - Jun 2006
    Dulles, Va
    Position entailed management of budget, staff and daily operations. Mission: To curate the Web’s best coverage of dining, music, nightlife and family events and venues from DC to New Orleans while driving PVs.- Managed integration of content within AOL channels, Welcome Screen and AOL portal.- Promoted blogs/features/editorial packages highlighting annual and high-profile events (e.g. Hurricane Katrina, etc.).
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  • Aol Community Operations
    Senior Manager
    Aol Community Operations Jun 2003 - Jun 2005
    Dulles, Va
    Managed 54-person team (4 internals and 50 remote staffers); guiding them to build editorial packages based on member trends, metrics and partner needs. Developed QA processes and developed style guides for message boards, polls and chats; also produced Standards of Conduct for all boards/chats. Interfaced regularly Legal, HR and Integrity Assurance regarding operational and Web safety issues.• Integrated Time Inc., WebMD, Health.com and other content into AOL Health community.• Project managed background checks/training for 500 Ask-a-Teacher members.
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  • Aol Cityguide
    Senior Editor
    Aol Cityguide Dec 2001 - Jun 2003
    Dulles, Va
    Managed staff, content, budget and daily operations for staffs in Atlanta, Boston and AOL headquarters office; led teams of up to 12 editors/copyeditors. Brought DC market traffic up 30% in first 6 months and consistently exceeded 4mm monthly user goal.
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  • West Haven News
    Editor/Manager
    West Haven News Jun 1996 - Aug 1998
    Managed 60,000-circulation weekly newspaper.

Kiersten Aschauer Skills

Strategic Content Development Web Content Management Content Strategy Editorial Publishing Program Management Social Media Multimedia Video Production Storytelling Copy Editing Editing Online Advertising Entertainment Web Analytics Seo Freelance Writing Travel Writing Blogging Email Marketing Writing Newsletters Advertising User Experience Digital Media Content Development Digital Strategy Digital Marketing Social Media Marketing Video Web Content Writing Copywriting Content Management Search Engine Optimization Facebook Journalism Strategy

Kiersten Aschauer Education Details

Frequently Asked Questions about Kiersten Aschauer

What company does Kiersten Aschauer work for?

Kiersten Aschauer works for Get The Word Out Foundation, Inc.

What is Kiersten Aschauer's role at the current company?

Kiersten Aschauer's current role is Manager at Get The Word Out Foundation, Inc..

What is Kiersten Aschauer's email address?

Kiersten Aschauer's email address is ka****@****bmd.com

What is Kiersten Aschauer's direct phone number?

Kiersten Aschauer's direct phone number is +120227*****

What schools did Kiersten Aschauer attend?

Kiersten Aschauer attended Southern Connecticut State University.

What are some of Kiersten Aschauer's interests?

Kiersten Aschauer has interest in Writing, Interests, Reading, Finding Vintage Weirdness, Two Year Contract, Etsy, French Bulldogs, Online Contributor, Other Interests, Modern Art.

What skills is Kiersten Aschauer known for?

Kiersten Aschauer has skills like Strategic Content Development, Web Content Management, Content Strategy, Editorial, Publishing, Program Management, Social Media, Multimedia, Video Production, Storytelling, Copy Editing, Editing.

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