The Marketing Manager is responsible for developing and implementing a comprehensive marketing program for an academic or support unit. This role aims to enhance the recognition and visibility of the unit's services and facilities. Key responsibilities include budgeting, creating marketing collateral, and managing website design and content. The Marketing Manager will regularly interact with unit management and staff, Georgia Tech Communications and Marketing staff, and vendor representatives… Show more The Marketing Manager is responsible for developing and implementing a comprehensive marketing program for an academic or support unit. This role aims to enhance the recognition and visibility of the unit's services and facilities. Key responsibilities include budgeting, creating marketing collateral, and managing website design and content. The Marketing Manager will regularly interact with unit management and staff, Georgia Tech Communications and Marketing staff, and vendor representatives, while also providing advisory support to unit management. This position does not have supervisory responsibilities.This role is passionate about leveraging innovation and technology to drive economic growth and development at a global scale, while also driving the marketing efforts that highlight the unit’s offerings and ensuring consistent communication and branding across all platforms. Show less

• Spearhead the execution of departmental vision encompassing media relations, community engagement, and event coordination• Develop and implement systems to address political needs efficiently, ensuring seamless operations• Lead viral marketing campaigns and orchestrate social networking endeavors to bolster outreach efforts• Cultivate and nurture relationships with various media outlets to enhance visibility and coverage• Prepare comprehensive analytical reports for social… Show more • Spearhead the execution of departmental vision encompassing media relations, community engagement, and event coordination• Develop and implement systems to address political needs efficiently, ensuring seamless operations• Lead viral marketing campaigns and orchestrate social networking endeavors to bolster outreach efforts• Cultivate and nurture relationships with various media outlets to enhance visibility and coverage• Prepare comprehensive analytical reports for social media platforms and citywide events, facilitating informed decision making• Craft compelling news articles, press releases, and public service announcements to effectively communicate key messages• Conduct interviews with Council members, media representatives, and community stakeholders to gather insights and perspectives Show less

• Conceptualized and executed multi-channel advertising and public communications campaigns, driving engagement and brand awareness• Analyzed data to derive insights and optimize campaign performance through key performance indicators (KPIs)• Planned and executed digital marketing efforts, including SEO/SEM, email, social media, and advertising campaigns, resulting in increased online visibility and engagement• Created visually appealing digital and print marketing materials using… Show more • Conceptualized and executed multi-channel advertising and public communications campaigns, driving engagement and brand awareness• Analyzed data to derive insights and optimize campaign performance through key performance indicators (KPIs)• Planned and executed digital marketing efforts, including SEO/SEM, email, social media, and advertising campaigns, resulting in increased online visibility and engagement• Created visually appealing digital and print marketing materials using graphic design software• Managed the organization's website and corresponding web properties, ensuring up-to-date and relevant content• Led event planning, project management, and budgeting activities, ensuring successful outcomes within allocated resources Show less

• Established strategic partnerships with Atlanta Public Schools, providing operational and financial support to drive student success• Collaborated with college advisors to implement effective student support strategies, resulting in improved outcomes• Mobilized community support by leveraging data to facilitate collaborations aimed at enhancing college success initiatives

I regulated Mass Communication Department social media outreach while aiding in department marketing plans. I am responsible for processing faculty, staff, and student records, and also assist faculty and staff with day-to-day operations. I addressed issues and procedures by phone, email, or head on.

Develop social media content related to the Center of Disease Control guidelinesPromote company events through various platforms such as Twitter, Facebook, Instagram, and Hootsuite Advise with rebranding company’s social media presenceContribute to the planning logistics of community sponsored eventsDraft and publish articles on the state of black health pertaining to NAATPN

Design podcast and radio commercials for stationProcreate and edit radio spotsDeveloped weekly blogs for company website Engaged with company social media daily through personal profile