Kiersten Gabriella-Cooper Sanchez Email & Phone Number

Texas, United States

Irving, Texas, United States

Assisted with project management, recruiting, design and print needs, trainings, and team management for experiential events for Uber One, Uber Teen, Uber Eats, F'real, Disney+, Postmates, Innisfree, Jollibee, and Memphis Grizzlies.

Led the Juntos 2024 Influencer Campaign for Procter and Gamble. In just over 2 weeks, I recruited, interviewed, trained, and managed 14 influencers with a total following of 689,000. Each influencer posted 3 story frames and 1 reel promoting the Juntos event, receiving a total of 2.5+ million impressions.

Frisco, Texas, United States

My role at STC Safety Training & Compliance proved I can brand any industry, regardless of prior familiarity!STC had a looming problem: weak brand awareness. Their social media presence was minimal, website undiscoverable, and messaging inconsistent.In other words, they lacked marketing strategy and a compelling story.↳ Creative challenge accepted!Brand strategy: A comprehensive analysis revealed that 1) STC and their competitors were each positioned by their “why” to save laborers’ lives; yet, 2) target clients weren’t being sold by the mission. Many growth-minded CEOs and COOs still viewed third-party safety consulting as an unnecessary expense.This created an opportunity to speak more to the target-client’s pain-point, focusing, not just on the “why” of protecting people but on the “how” of using simple and scalable systems to “Protect people, brand, and profits” (their new USP!).Repositioning safety, not as an expense, but as a growth-tactic proved to increase conversions, but it wasn’t enough—we needed more visibility.And thus, the foundation of my creative strategy was built: Be so bold that leaders can’t help but take a second look at safety.From that mission, I positioned STC as the Rebel archetype with the empowering personality like Dwayne “the Rock” Johnson; a strong trainer who challenges safety misconceptions, builds safety cultures, and produces insane ROI. Next, I partnered with Austin-based agency, Blackhawk, to strategize the design identity and build a new website. STC’s competitors boasted sleek, modern creative, so we went with gritty, torn, and punchy graphics to further drive the idea that the typical, limited view of safety was being demolished.“Breaking safety stereotypes” became the foundation for our social strategy, which I also spearheaded.In total, my marketing partner and I managed and grew STC's IG, LN, YT, FB, and TT, a podcast, and the personal branding for STC's leaders.

Plano, Texas, United States

At East-West, I was compelled by the mission—so much so that I pitched a nonprofit start-up called Arise to everyone I knew and assembled a team of monthly donors to cover all expenses (over $60K) so I could be an integral developer in a globe-reaching sub-ministry. This meant that on any given day you could find me strategizing the brand, designing event materials, managing HubSpot emails, storytelling through travel photography, and communicating with donors. To this day, I still volunteer with East-West as a Career Associate and am grateful for all I learned!• Built globe-reaching brand, executing multiple international campaigns• Established cohesive brand guidelines documentation in InDesign• Used Figma’s Emailify plug-in to design, write, and execute email campaigns for 50+ events, expanding non-profit to 10 new cities• Conveyed ministry mission to 150+ people to fundraise $60K+; curated monthly MailChimp newsletters to update stakeholders• Captured international photos to use for proprietary stock images• Managed and organized HubSpot CRM email lists and analytics

Bryan/College Station, Texas Area

Messina Hof Winery & Resort is the most award-winning winery in Texas with 4 locations in Bryan, Grapevine, Fredericksburg, and Richmond. I was responsible for developing and assisting with the execution of strategic marketing campaigns for the entire brand — on social media, website, WordPress blog, e-mail blasts, over the radio, and in the wholesale market — and measuring success, while simultaneously managing sole ownership over the personalized label department. Our marketing/creative team consisted of just 4 people, so this role allowed me to wear many hats, offered freedom to explore creative challenges, and taught me how to stay organized and sharp in a fast-paced environment.• Grew digital brand visibility, increasing social media followers by 11K+• Developed communication strategy for 4 winery locations, 2 restaurants, and 1 bed-and-breakfast, demonstrating expertise in brand management• Created functional digital and print brand collateral including newsletters, company marketing materials, labels, ads, spec sheets, radio scripts, posters, displays, newsletters, and advertising art• Wrote weekly newsletters for 60K guests, enhancing brand storytelling• Managed wine varietal portfolio, utilizing photography, writing, and design to create 75+ informative documents for wholesale clients• Demonstrated communication and documentation skills, coordinating with production teams and wholesale clients for impactful presentations.• Wrote advertising talking points and went on live-radio weekly

Bryan/College Station, Texas Area

• Had sole ownership over custom wine label program — designed wine labels for 350+ clients with labels valued at $61K+• Collaborated with clients to expand their branding visions, emphasizing the ability to align designs with brand identities• Managed cash flow for label-related purchases between departments, clients, and outsource printing facilities

Bryan/College Station, Texas Area

• Conceptualized and drafted plans for growth opportunities through market research• Assisted in website development, specifically focusing on strengthening SEO and design

Bryan/College Station, Texas Area

• Mentored a team of 5 — trained in social media, software, strategy, and branding• Planned, structured, designed, and launched a WordPress website: www.tamuiaa.com• Consolidated tasks and projects into devised roles, delegated to members, and monitored progress• Collaborated with other international committees, international students, and major businesses

Bryan/College Station, Texas Area

Bryan/College Station, Texas Area

• Multi-tasked in a fast-paced environment of 100+ patrons, cleaning, taking orders, and conversing• Maximized sales and tips by maintaining complete knowledge of menu and being personable• Memorized 10+ orders at a time and successfully delivered correct drinks• Trained in Aloha financial system and evaluated waitressing performance

Bryan/College Station, Texas Area

• Developed a blog series — interviewed CASA volunteers and shared their stories• Drafted and distributed monthly newsletters to an audience of 1600+ using MailChimp• Updated the website on WordPress — focused on SEO, graphics, and readability• Researched 380+ potential sponsors’ contact information and 20+ local outreach event ideas

Abilene, Texas Area

• Prepared food and beverages for 25+ orders at a time with precision using complex equipment• Displayed enthusiasm and professionalism during stressful and difficult customer assistance• Maintained a clean environment while on shift, opening, or closing the shop• Handled transactions, sold gift cards, and quickly problem solved when technical errors occurred

Abilene, Texas Area

• Wrote copy and photographed drinks and services — moderated social presence• Tripled the number of followers in only 4 months

Bryan/College Station, Texas Area

• Adapted to rehabilitating clients’ disabilities and needs to best assist and encourage them• Cared for, encouraged, and listened to clients managing emotionally demanding rehabilitation