Kiersten Geiger Email & Phone Number

London, Gb

Key Client Accounts + Brand Partners: Ann Taylor; Avon; AYANI; Cole Haan; Cosmopolitan; Dior; Emmis Publishing; Estée Lauder; Express; Fashion Institute of Technology (FIT); GAP; Givenchy; Glamour; Heidi's Garden; InStyle; Lacoste; Lancôme; Levi's; L’Oréal; Louis Vuitton; Macy's; Marie Claire; Michael Kors; Pure Barre; Real Simple; Reebok; Sephora; Simon Malls; StyleWatch; Tod's; Third Bridge; Versace Versace and more.- Develop and cultivate integrated, multi-platform programs and strategic partnerships for leading fashion, beauty and retail brands to increase brand visibility among target consumers and drive profit - Redefine brand positioning in the global marketplace and grow revenue by formulating first to market partnerships, collaborations and opportunities- Identify and develop digital platforms to enhance brand visibility in the digital space and complement existing brand objectives- Write, design and edit compelling brand content including videos, market research presentations, social media outreach and creative collateral.- Liaise as a fashion industry expert, providing market insights, trend analysis, competitive reporting and more. Aggregate and analyse data to educate and direct major investment institutions on global fashion brands and the retail industry- Pioneer new strategies to train and develop teams, ultimately resulting in best in class services, consumer satisfaction and ultimately, increased revenue- Represent leading fashion and beauty brands on national and local media segments, trend videos and at events

El Segundo, Ca, Us

- Led the ideation, creation and execution of Fabletics’ brand marketing strategy in 7 European countries (with a core focus on the UK, France and Germany) across all consumer channels, resulting in 70% YOY growth and the doubling of revenue in Europe- Oversaw and guided the social media strategy including influencer integration and brand partnerships, which created explosive growth in engagement (102% YOY growth) and followers (91% YOY growth) for the European account- Ideated and implemented the retail marketing strategy for Fabletics’ European launch and further expansion - Drove traffic and conversion with first-to-market programmes, activations and innovative events that connected the consumer to Fabletics in a dynamic and highly engaging way, resulting in an average of 97% attendees ranked as Promoters - Enriched the consumer experience to deepen engagement and affiliation with the brand through philanthropic initiatives, loyalty schemes, public relations and brand partnerships- Architected the product marketing strategy for Europe to expand into new categories, create cohesion across consumer touchpoints and drive clarity on product hierarchy- Led cross-functional, global initiatives for Europe including the launch of Fabletics Men, YITTY Shapewear, the VIP App and more, which contributed to increased revenue - Partnered with research to develop surveys and analyse insights to better understand and leverage current and potential consumers in Europe and beyond—forged inaugural survey to understand the complexities of the European consumer and how to best service them with product, events and philanthropic initiatives, contributing to deepening engagement and sales- Grew the brand marketing team from 2-20+, which includes Art/Design, Copy/Content, Retail Marketing, Philanthropy, Brand Activation, Digital Marketing, Onsite Merchandising, Social Media and Public Relations

London, Gb

- Strategised and developed innovative, multi-platform marketing programmes for key brands including Mercedes-Benz, Maybelline, L’Oréal, Etihad Airlines and more, to reposition and elevate Mercedes-Benz Fashion Week to a global audience, while delivering on multi-million Euro revenue goals- Conceptualised & executed digital, social, influencer and content-driven initiatives driving positive growth in consumer and trade engagement - Capitalised on IMG’s global footprint to create international marketing platforms which amplified revenue across key brands such as Maybelline (doubled yearly revenue) and DHL (increased revenue by 20% per season)- Drove awareness and expansion for M2M—IMG’s OTT network on Apple TV, dedicated to fashion & beauty—through custom, immersive opportunities for key accounts- Analysed and researched European markets to forge strategic partnerships resulting in new revenue streams for continued growth- Managed, developed and coached the European Fashion team to ensure professional advancement and deliver on established goals

New York, Ny, Us

- Taught senior level, special events and marketing communications course to students at New York City’s internationally recognised college for design, fashion, art, communications and business.

New York, Ny, Us

Awards: 2010 Marketer of the Year; 2010 & 2009 Marketer of the Quarter; 2009; Platinum Top Performance Award- Conceptualised, developed and implemented high-profile, multi-platform marketing strategies which generated awareness, brand loyalty and revenue for Glamour’s $80 million fashion & luxury advertising category- Devised powerful strategies, creative consumer campaigns and brand experiences that supported profitability, growth and lasting recognition for leading brands including Burberry Beauty, GAP, Hugo Boss, Lacoste, Levi’s, Louis Vuitton, Marc by Marc Jacobs, kate spade and Versace - Developed and led the implementation of a multi-brand, 360 degree marketing strategy that fueled a 300% increase in online sales conversion rates during an economic downturn and formulated a PR plan which resulted in 28 million media impressions- Cultivated strategic partnerships and served as the magazine’s spokesperson/content creator for media segments, videos and events- Managed and developed two (2) Fashion Managers and team of 300 Glamour Brand Ambassadors

Sephora- Established and oversaw creative marketing executions for multiple sub-brands to promote their presence online and offline. Worked cross-functionally with internal & external stakeholders to create global brand cohesionCondé Nast- Devised and executed innovative marketing communications and creative initiatives. Led the creation of brand collateral, campaigns and advertorials. Developed and fostered strategic alliances for co-branded partnershipsMacys.com + Avon- Developed and directed new brand strategy and visual identity for multiple sub-brands online

Amsterdam, North Holland, Nl

- Successfully developed and launched the full service U.S. e-commerce website- Created and implemented visual brand standards and content guidelines- Directed on-set fashion shoots and oversaw talent selection

Columbus, Oh, Us

Bath & Body Works- Strategically designed and implemented a communications strategy for 20+ sub-brands- Wrote and art directed promotional collateral that enhanced the brand’s image as a modern apothecary- Served as spokesperson for national media segments and special events- Developed & managed a million-dollar budgetThe Limited- Collaborated with the Executive Vice President of Marketing and key executives to conceptualise and execute marketing communication collateral, branding videos and photo shoots, successfully rebranding the company’s image and driving revenue- Strategically planned, developed and executed the company’s communication strategy which resulted in a 796% increase in media impressions- Created, implemented and grew retail programmes to increase traffic, revenue and brand awareness including representing the brand as Fashion Expert on national media segments, retail events and branding videos