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Led the creative strategy and artistic direction of Zift marketing materials and campaigns across various media. Developed fresh and creative work to translate complex ideas into compelling materials and digital experiences for visually sophisticated audiences. Wrote and managed Zift's style and brand standards. Zift Solutions increases channel sales and boosts marketing impact with a superior technology platform, a complete channel marketing success framework and global customer care. Leading channel driven organizations around the world leverage Zift's cloud-based solution suite to automate co-branded marketing, empower collaborative selling and measure results with powerful analytics.

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Produced content for SciQuest marketing promotions, email marketing campaigns, and sales tools. Led designers and writers in content development for marketing collateral with key customers and partners, including customer success stories and white papers.Managed messaging, content, and creative for NextLevel, SciQuest’s annual user group and thought leadership conference.

Produced content for health awareness campaigns. Managed design and production.Implemented corporate communications standards. Authored and launched the organization’s first branding manual and style guide. Managed website redesign project including strategy, content, navigation, and buy-in from stakeholders.Improved collaboration and knowledge among departments through clear employee communications and work on cross-functional teams.

Responsible for creative writing and production of internal and external marketing communications and informational web site content for Bayer MaterialScience in the NAFTA region. Managed projects and budgets with developers and designers on all Bayer MaterialScience NAFTA websites.Achieved high search rankings for BMS web sites through concise writing, relevant content and other search engine optimization techniques. Manged online advertising campaigns.Administered new Inquira search engine technology on BMS NAFTA web site. Led development of dictionary ontology of search terms for chemical industry and Bayer products. Received Special Recognition Award from leadership for contributions in implementing search engine.Selected by senior vice president to be chief writer and editor of the Regional Service Center Journal communication to all BMS NAFTA employees and senior leadership.Directed web site and online marketing activities for Bayer's Fantasia Colors and Special Effects program.Selected by leadership to serve on an internal cross-functional think tank charged with creating a state of the art work environment and culture for Bayer employees.

Developed content and managed design of marketing materials to drive practice growth including patient newsletters, advertising, health education collateral and creative campaigns.Managed practice web site including writing content, navigation, and creative aspects. Led web integration with operational functions such as online patient registration and appointment requests.Authored guest columns for practice physicians in regional publications.Successfully identified new sources of business by forming strategic partnerships with organizations such as Wyeth Pharmaceuticals and The Arthritis Foundation.Planned more than 200 community programs and special events.

Executive assistant to chief operating officer.