Kiersten Walker Email & Phone Number

Seattle, Washington, Us

As the lead of Highspot's customer audience marketing, my primary goals are centered on platform adoption, engagement, retention, and cross-sell. I focus daily on mapping campaigns and content to every point along the customer journey, optimizing customer-facing teams and various communication channels including events, webinars, podcasts, email, the Highspot Community, and in-app notifications. I unify teams across the company around product launch, develop a deep understanding of customer sentiment, and uncover new and creative ways to nurture our customer base and increase product optimization and sales enablement maturity. Highlights include:🚀 Introduced a product launch function to Highspot, now owning the bi-annual motion and leading a crew of 100+ cross-functional contributors and executive-level stakeholders. Our launch process and customer experiences were recently featured in Gartner's Guide to Announcing Product Updates to Drive Customer Adoption (August 2022). Architected a launch dashboard on Airtable that won 3rd place out of 150 submissions in Airtable's Interface Designer Contest for Best Use Case (September 2022).📈 Manages our business value & ROI program, having influenced $18.5M in new ARR 📧 Strategizes customer-facing campaigns to drive adoption, retention, and expansion. Built our customer-facing email program, with an average of 30% opens⭐️ Ran the Spark User Conference in 2019, 2020, and 2021, averaging over 100% YOY growth in attendance

Seattle, Wa, Us

Azuqua (acquired by Okta March 2019) helps people connect their SaaS applications to solve complex business problems. The Azuqua platform breaks down technical barriers so any team member can create enterprise-grade automation without code and at a fraction of the time and cost of custom development. As the sole product marketer at Azuqua, I:- Owned the strategy, messaging, and positioning of the Azuqua iPaaS offering, proactively positioning it against increasing competition- Supported OEM partnerships and GTM efforts with customized marketing collateral- Wrote blogs, web copy, sales enablement material, etc. to promote feature launches and enhancements- Drove and managed successful delivery of work streams and deliverables across product, marketing, design, and sales teams- Actively contributed to the achievement of Azuqua's highest ever SEO rating (March 2019) through strategic approach to digital content- Translated deeply technical features and subject matter into compelling customer values

Redmond, Wa, Us

Redmond, Wa, Us

To pursue my deep interest in cloud technology and hone in on my subject matter expertise, I transitioned to a role more focused on content creation. I strategized and wrote content for Microsoft and its rich partner ecosystem.

Redmond, Wa, Us

Redmond, Wa, Us

- Built content and was the main point of contact for Microsoft, ISVs, and other reputable technology organizations- Created remarkable business and marketing content and demonstrated exemplary copy editing and proofing skills- Proactively identified project issues/problems, assisted in issue/problem resolution, and provided project updates to key stakeholders- Provided concise and appropriate feedback on project inputs, outputs, internal processes, and quality assurance measures to the appropriate functional groups- Served in a client-facing role supporting the business objectives and delivery- Managed projects on-time and on-budget with appropriate communication and oversight- Collaborated effectively across Allytics internal teams, with clients and stakeholders, and vendor teams

Seattle, Wa, Us

I was responsible for designing, creating, and delivering marketing programs to support the growth of VIEVU sales. Some of these duties included coordinating trade shows, marketing campaigns, and social media, managing design and PR projects with United and Joele Frank, ensuring consistent marketing messages across multiple platforms, writing ad copy, maintaining communication between VIEVU, Safariland, and Microsoft Azure marketing efforts, etc. I consistently brought new ideas in marketing and sales to VIEVU to deliver on the job function of expanding VIEVU sales.

Seattle, Wa, Us

I was responsible for designing, creating, and delivering marketing programs to support the growth of VIEVU sales. I had the responsibility of routinely tracking, analyzing, measuring, and reporting the effectiveness of differing marketing campaigns and programs to our CEO. Some of these duties included coordinating trade shows, creating marketing campaigns, managing social media, ensuring consistent marketing messages across multiple platforms, and writing ad copy. I also managed our Market Research Intern.One of my biggest accomplishments at VIEVU was singlehandedly designing our CES 2015 booth and landing a spot in the 20 Most Eye-Catching Booths, a story picked up by NASDAQ, TIME, and other publications.

Seattle, Wa, Us

- Designed email blasts and sent through NetSuite- Wrote promotional copy for new and existing products- Worked directly with the of VP of Sales & Marketing to develop marketing strategies- Helped manage and oversee VIEVU's Indiegogo campaign- Assisted with order filling and shipping logistics- Spearheaded an RSM recruitment process- Created and initiated forums for the Body Worn Cameras group on LinkedIn- Maintained social media channels: Facebook, Twitter, LinkedIn, and Tumblr- Promoted two new products at the IACP Annual Conference in Philadelphia, PA October 2013

Bachelor Of Business Administration (B.B.A.), Marketing

Education record