Kiery Alders Email & Phone Number

London Area, United Kingdom

At Hectare, a leading sustainability tech company in the agricultural sector, I develop comprehensive digital marketing initiatives. My role involves implementing end-to-end conversion tracking - integrating various platforms into GA4, and consolidating reporting dashboards to obtain a single source of data truth. I design data-driven CRM journeys to enhance our customer experience across the funnel, and continuously optimise our channel mix through A/B testing. One of my primary focuses is fostering close collaboration with product, UX, and design teams to shape go-to-market strategies and deliver intuitive user experiences. I create compelling content across various formats to educate and engage potential customers. Most recently, I took charge of implementing a highly targeted, fully trackable PPC strategy, leveraging advanced audience segmentation and custom conversion tracking to optimise ad spend.

Brighton

Oversaw all aspects of Digital Strategy, Digital Advertising and Social Media at UK-based promotions company FORM. Alongside my day-to-day work for the company, I worked on a number of seasonal projects such as London Boroughs of Culture, FutureFORM and Pitchfork Music Festival. I was an integral member of the team responsible for rebranding the company.

London

As Digital Strategy Assistant at [PIAS], I supported the Digital Strategy Manager in executing marketing campaigns for diverse artists. Creating end to end marketing campaigns, I led digital initiatives for up and coming artists, incorporating innovative tools and ensuring international appeal. I liaised with artists, managers, label partners, media partners and content creators, acting as point of contact for a number of multi-faceted campaigns. My duties included content strategy & creation, eCRM, display advertising, social advertising, mailing lists (build + management), search optimisation and affiliate programs. I self-taught advanced design software to produce high-quality social assets, videos, animations, and AR lenses.

London, United Kingdom

Within the international digital department, I supported a small team working directly with partners such as Apple and Spotify. I ensured the music was licensed and delivered correctly, collated sales and delivery reports and provided analysis based on findings.

London, United Kingdom

I was privileged to have been able to work with the marketing team at Sony's Commercial Music Group. Within this role, I provided full administrative support to a large marketing team, whilst also gaining marketing and project management experience with small releases of my own.

Brighton

Assisting on a release campaign for an established artist. Duties include liaising with/ meeting with different sectors of the industry: digital aggregators, labels/ artist & label services, merchandise platforms and streaming services. Designing websites for merchandise and creating an efficient sign-up form/ database for a mailing list. Establishing a feasible timeline and working to it.

Brighton, United Kingdom