- Responsible to building "Bia Viet route to market" winning model.- Strategy to winning point of purchase - Planning and ensure "Excellent Execution" for all activities Bia Viet NW (100k outlets ++, both channel ON + OFF)- Leadership solid team with 2 Senior Trade Marketing Managers and team member below.

Senior Brand Manager:- Brand LARUE since 1909 & LARUE SPECIAL new launch in 2017- Brand BIVINA: BIVINA since 1997 & BIVINA EXPORT new launching in Jan'2019Responsible for development business plan and manage P&L for brands, manage marketing acitivites to support sales and trade marketing, providing tools for successful sales growth.- Successful to protect Bivina brand in core market with double digit grows in couple years from 2018. Market share at Phu Quoc around 80%.-… Show more Senior Brand Manager:- Brand LARUE since 1909 & LARUE SPECIAL new launch in 2017- Brand BIVINA: BIVINA since 1997 & BIVINA EXPORT new launching in Jan'2019Responsible for development business plan and manage P&L for brands, manage marketing acitivites to support sales and trade marketing, providing tools for successful sales growth.- Successful to protect Bivina brand in core market with double digit grows in couple years from 2018. Market share at Phu Quoc around 80%.- Successful launch new variant Bivina Export and hit 5 times vs target launching in 2019. And more to come in 2020. Just 2 years launched, Bivina has reach 30% market share in Nha Trang and over 50% market share in Phu Yen. - Build Larue Special become the new game changer at Central Highland with 23% market share after 2 years launching.- Successfull to protect core mảeket Da Nang and Quang Nam with over 60% market share.- Fast growing in MKD for Larue, market share is increased from 10% to 17% in 2020. - Revenue of each brand per year: over 1,000 bil Vnd. Show less

As a business leader of brand, responsible for both top line and bottom line of financial picture. Led effort to develop and execution of annual plan activites including BTL activities such as activation, promotion.- Build White Lion become the beer brand growth fastest in the South Viet Nam market. In term of revenue, from zero in 2013 to 1.000 billion Viet Nam end of 2016. And next year continue grow over +30% vs LY.

Responsible to build channel strategy for beer category including route to market understanding.Founded and handled strong beer route to market and the way to win by specific trade acitivies: home depot net working in Mekong delta.

Trade Maketing for 2 brand: Gambrinus - International brand and Zorok - Viet Nam local brand. - Handle with full responsible for outlets activation HCM city. The campaign Gam Friday help the volume grows double vs LP.- Successful building reference oulet via special branding item at outlets On-premise in HCMC.