1/ Brand Communication• Brand communication direction: Close cooperation with Global & Agency to finalize the adaptation communication direction “Positivity Power” for Vietnam consumer;• IMC execution: + Social (FB, Youtube), PR content: Close cooperation with Social & Media angency to finalize content strategy, monitor the execution on own channels (Fanpage, Youtube) and the outreach (KOL, Influencers, Community); + Football Sponsorship coperation with HAGL Football Club: Follow up to ensure the rights of brand image as agreed; Organize Press Conference and series events to recruit football talents (U15 - U20);+ Brand materials production (TVCs/ VDOs/ KV/ Poster/ OOH/ Radio ads...);+ Premium merchandise project lead (>10K T-shirts, 1K helmets, 500 battery charges);2/ Budget, Research & Adminstration• Market research: Complete the final questionaire; monitor and analysis data to define brand/market status monthly (sale/share trend by regions, brand health, competitor activity); • Budget: Assistant Marketing Manager on Red Bull budget management by quarterly;• Adminstration: Key Project lead, monitor and execute about contract, payment, liquidation.• (Others) Call Center, Internal Process (PR, PO): Close cooperation with cross functions to set up & complete the working flow;• (Others) Internal activities: Support HR department with design banner, logo, …

• Execute IMC campaigns: Close cooperation with Agencies and Internal to execute campaigns on key channels: TVCs, Social; Activation; PR content and ideation for Trade terms. • Implement new product launches in South (Fami Go): Under supervision of BM, closely cooperating with external agencies, regional R&D and Trade/Sales to ensure project monitor and execution on time and in full. • Research: Monitor competitors and markey dynamism actively, to proactively propose thoughts on short term action to protect/ grow share and equity. Regularly reading researches and observe market movement to assess new consumer trends/ product opportunities.• Key Project adminstrations lead, monitor and execute, related to contract, payment, liquidation.

• Communication plan and content strategy: Key Project lead into Digital Channels: Faebook, Youtube, Email, Website, 10 Online PRs, 3 key media sponsors (HTV, FBNC, Vietstock.vn);• Main design for media deliverables (FB post, Poster, Mailchimp, Basic Clip);• Training and coaching for Media member .