Senior Creative Designer
CurrentLeading the design department within the corporate communications team to support the council’s priority campaigns internally and externally. Managing the design output of the council to ensure it is on budget and to the highest quality. Ensure that the use of the brand leads to increased awareness and enhances the council’s reputation.Key responsibilities• liaising with clients to determine their requirements, timescale and budget either face to face or via internal design… Show more Leading the design department within the corporate communications team to support the council’s priority campaigns internally and externally. Managing the design output of the council to ensure it is on budget and to the highest quality. Ensure that the use of the brand leads to increased awareness and enhances the council’s reputation.Key responsibilities• liaising with clients to determine their requirements, timescale and budget either face to face or via internal design management software• managing the internal design team to produce high quality design both for print and digitally• acting as brand guardian, advising people on appropriate use of the brand and monitoring, and evolving its use and appearance as needed• liaise with website management on the updating of the corporate site and the development of additional online spaces.• managing client proposals from typesetting through to graphic design, print and production, working with clients' ideas and managing their expectations• developing concepts, graphics, and layouts, considering the end users’ needs and accessibility• keeping clients up to date, listening to and acting on feedback, and explaining the rationale behind graphic design decisions; reviewing final layouts and suggesting improvements if required.• keeping up to date with design and software trends.Key achievements/projects• Created new brand architecture for the resident magazine allowing pages to be templated so that the magazine editor could self-serve decreasing design input for future issues• Designed internal campaign about corporate transformation to encourage acceptance to change and manage resistance to change• Created branding, wayfinding and promotional items for a new customer centre and help the service deliver a new way of working with residents• Redesigned the internal staff brand to promote and raise awareness of the CARE values to encourage staff to be more resourceful, empowering, and ambitious Show less
