Lead creating and executing the direction for the Sales division and overseeing department operations in the Asian Food distribution industry. Evaluate and modify strategic plans based on performance and identify areas for improvement. Analyze market trends to forecast future performance to achieve company goals.• Develop and reconcile top-down/bottom-up sales strategies.• Plan and execute sales communications and core activities.• Lead the annual plan in collaboration with Account and Product Category Management.• Craft channel strategies and identify growth opportunities.• Implement innovative methods and programs to achieve and exceed sales targets.• Analyze sales/market results, providing valuable insights to upper management to maintain leadership.• Evaluate pricing structures and effective pricing strategies.• Serve as a vital link between the sales and upper management.• Collaborate with marketing to optimize customer outreach methods.• Foster cross-functional synergy with multiple departments (Product, SCM, Order Processing, Warehouse, Finance and Transportation) to achieve company-wide objectives.• Oversee Customer Service

Directed blockchain and crypto marketing, sales, community growth, and strategic partnerships. Led initiatives in branding, corporate communications, geo-marketing, and product launches.• Consolidated five regional strategies into a unified global growth plan.• Established key relationships with media, influencers, and investors to strengthen brand presence.• Achieved a 2,000% increase in market value within the first month.

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Digital Content Multi-Channel Network (MCN) supported content creators and influencers.• Offered creator management, content programming, video editing, studio production, affiliate marketing.• Develop and enhance creator growth and audience engagement across multiple platforms.

Led strategic management of Mobile Sales and Operations Planning, overseeing investment strategies, sales and demand forecasting, and resource allocation across the mobile division in collaboration with Sales, Marketing, and Supply Chain teams.• Managed $2B+ in annual retail, eCommerce, and B2B promotion investments, meeting financial and operational targets while driving short- and long-term results. Delivered $200M+ in savings by optimizing investment efficiency through process improvements: o Led senior leadership reviews, presenting KPIs and future implications for mobile sales teams. o Developed quarterly strategies with data-driven insights to maximize sales and efficiency. o Built channel cannibalization model: minimized duplicated investments and resolved pricing conflicts.• Directed executive communications on promotion investment strategy and performance analysis: o Coordinated cross-functional controls among sales, finance, and marketing. o Provided strategic post-mortem insights to guide future investment decisions.• Improved efficiency with a tiered channel structure, aligning supply, sales, promotions, and ROI analytics.• Successfully launched flagship promotions for Galaxy Note 9, S10, and Note 10.

Directed business planning and operations for Galaxy Tablet, PC, Chromebook, and Gear Smart Watch. Drove strategy, financial planning, and process improvements to enhance performance and profitability.• Developed short- and long-term business plans, including sales forecasts, MDF management, partner marketing, and profitability analysis.• Collaborated with finance on month-end closing and performance analysis, ensuring financial alignment.• Improved processes and mitigated risks to maximize operational efficiency.• Achieved record sales ($100M in PCs, 10% market share) and sustained the #1 Android tablet position, delivering the first positive annual profit for PC and Tablet.• Led cross-functional business modeling and analysis with channel, product, and marketing teams.• Launched strategic plans for new product categories: Tablets, Chromebooks, Smartwatches, and Laptops.

• Created and drove sales and promotion activities with all channel partners, contributing to division achievement of $1B sales.• Delivered budget proposal, creation and tracking for channel promotion plan, measuring by ROI analysis, profit and loss data, market share, and supply plan.

Led the online reseller business, driving the export of sporting brand goods to Korean eCommerce marketplaces. Achieved top 10 daily sales in the largest marketplace, G-market.

Led U.S. office with a team of 4, overseeing the export of baby goods to Korean online marketplaces. Managed purchasing, inventory, logistics and executed targeted marketing campaigns.