Kiki Kidd Email & Phone Number

Greater Philadelphia Area

- Design and procure merchandise in conjunction with a supervising Buyer in the Home Decor Department specializing in Stationary and Gift Wrap. - Provide operational support to Buyers- Attend market visits to select and negotiate product that meets the customer’s needs and is priced competitively.- Independently builds vendor relationships. Establishes a positive relationship in order to effectively influence vendors. This includes heavy interaction with vendors to solve problems and follow-up- Analyzes business, including selling reports, to provide recommendations to the buyer- Responsible for sample coordination.- Gained seasonal business expertise.- International business including sourcing, and vendor managment.

- Worked with a team of three other students across multiple disciplines at our University- Spearheaded the Social Media team- Created a social media schedule for the summer including relevant articles, monthly business updates, and seasonal health advice relative to social determinants of health- Developed company social accounts including LinkedIn, Facebook, and Twitter. Provided recommendations on how to leverage these accounts for maximum exposure- Researched potential SDOH influencers in the industry and worked to create connections and promotional partnerships- Created a client profile and potential client list to aid the sales team in product expansion

10-week consulting & marketing externship through Lehigh University, partnering with Big Brothers Big Sisters of the Lehigh Valley.- Worked on the Social Media and PR team - Created new ways to leverage current social media outlets to better reach the target market of volunteers.- Built partnerships with local restaurants and attractions. We aimed to create value-added relationships for both parties. Designed flyers, promotional items and social posts for both BBBS and our partners.- Researched and created an outline for a college-based BBBS mentor program

Hong Kong

This summer I had the opportunity to intern at PVH Calvin Klein in Hong Kong. Through this program, I was able to gain valuable experience in Retail Marketing and Advertising while meeting many amazing mentors in the fashion industry. I gained experience in retail merchendising, retail marketing, and international business. During my time in Hong Kong, I also experienced immense personal growth. I learned to be adaptable, experiential and most importantly to be brave. It is crazy to think about how impactful an experience like this can be on your life until you step out of your comfort zone and go for it. I look forward to bringing the skills and worldview I gained during this experience to my future career endeavors. -Conducted competitive research for various CK brands. Created informational slide decks on competitors marketing strategies, brand profiles, and social media.-Gained experience in copywriting for bags, underwear and accessories. - Gained expertise in platforms such as Atomized and DAM to help manage digital assests.- Assisted in conducting fashion shoots for bags and accessories. - Helped prepare and facilitate the Regional Marketing Conference.- Worked on a cross-department intern project to improve merchandising methods for Calvin Klein Jeans' stores. Utilized various KPI's, marketing & consumer data, and in-store visits.- Assisted the Advertising department.

Remote

- Worked as a representative to promote WayUp to other college students- Used social media platforms such as Facebook and Instagram to connect with fellow students and leverage them to sign up for WayUp- Procured roughly 1,000 sign ups for the company- Conducted on campus PR events such as flyers and signup booths to promote the company at Lehigh University

Remote

- Worked on the WGSN team to expand the company's market to men and children in addition to women.- Conducted research on current fashion trends and how to best sort new styles.- Sorted over 10,000 clothing items based on trends, occasions, and styles.

Bachelor'S Degree, Major: Marketing & Management | Minors: Entreprenuership, International Business

Activities and Societies: Lehigh in Belgium, Lehigh University Diplomats, Iacocca International Intern, Vietnam & Singapore Global.

Certified Health Assistant