Kristen Hansen Email & Phone Number

Miami, FL, US

Paris, FR

Nyon, CH

Köln, North-Rhine-Westphalia, DE

• Worldwide digital and media brand marketing lead. Responsible for global owned social media activity, digital and out-of-home advertising
• Develop media strategy and oversee planning and budget management across seven markets and 15+ countries
• Design multimedia advertising campaigns featuring top talent
• Build and maintain key relationships with tech partners, publishers and social agencies
• Maintain daily relationships with internal stakeholders (Creative, Sales, Product Development, e-Commerce and Supply-chain) to ensure brand coherency and support business goals

Köln, North-Rhine-Westphalia, DE

• Digital advertising, innovation and social media lead
• Pioneered digital communication strategy post company acquisition with the goal of building brand awareness (Instagram growth +93%, WeChat +6,000%, Weibo +1,300%)
• Launched 10+ international brand campaigns in collaboration with our creative team and local markets
• Managed relationships with social media platforms, digital partners and third party agencies
• Successfully led the first fashion show livestream for RIMOWA in partnership with Dior
• Managed content creation for global events

Paris, Paris, FR

• Managed all owned social media strategy, activity and initiatives worldwide.
• Built brand awareness across all channels (achieved an Instagram growth of +290%)
• Successfully led the first fashion show livestream for the brand across social channels in collaboration with production partners
• Responsible for publishing, copywriting, community management, moderation, e-reputation and crisis management across global channels
• Monitored and analyzed follower growth, reach, social engagement and listening
• Managed relationships with social media platforms and third party agencies

Paris, Paris, FR

Managed Worldwide Internal and Corporate Communication.

Paris, Paris, FR

Member of four-person internal casting team for Creative Director, Hedi Slimane.

Paris, Paris, FR

Managed the coordination and logistics of the brand’s worldwide sample movement. Assisted with showroom and fashion shows.

Paris, Paris, FR

Led print advertising projects for international franchises and supported the team with marketing operations and research.

Forth Worth, TX, US

Led development, marketing and communication initiatives for the organization in both Fort Worth and South Sudan.

Washington, DC, US

Political Section, U.S. Embassy, Buenos AiresSupported Foreign Service Officers with daily responsibilities, writing and research, with a focus on human rights and religious freedom.

Masters, International Luxury Management

Masters, International Luxury Management

Arts And Sciences, International Studies

Study Abroad, Human Rights, Portuguese

Study Abroad, Chilean History And Culture, Spanish