Samantha Xiao Email & Phone Number

●Developed a 2024 DTC business product promotion roadmap for the French region, based on a comprehensive review of the 2023 business landscape.Analyzed website metrics, user engagement, sales performance, cost structures, and marketing channels to evaluate business growth status and goals.Created four product matrices and executed promotional events, dynamically validating business growth scenarios.●Formulated a website optimization strategy, focusing on content, performance, and functionality to enhance SEO and maximize Feeds advertising. Strengthened the localization of Blog content, increased update frequency, and optimized product detail pages, resulting in a 2% increase in purchase landing page views and a 33.2s growth in duration time within two months.●Selected affiliate platforms, launched the Impact affiliate marketing channel, and standardized the commission system. Updated affiliate materials, created various discount types, and monitored orders to attract high-quality affiliates while ensuring channel security.●Planned the 2024 French DTC marketing calendar, considering themes, timing, and channel resources. Successfully led the planning and launch of a New Year event in January, achieving a month-over-month exposure increment and an event page ROI of 6.24.

Shenzhen, Guangdong, China

●Managed independent e-commerce store operations, optimizing conversion pathways and refining positioning for increased user lifecycle value. Orchestrated monthly marketing promotions, achieving a 23% boost in private domain traffic conversion by EDM, Notification, and pop-up campaigns●Conducted market research, produced 15 comprehensive reports, and analyzed market conditions, product parameters, RV, and promotions. Distilled product selling points and blind spots, providing rationalized suggestions for iteration and upgrades.●Collaborated with diverse channels for synchronized advertising strategies. Managed the allocation of advertising budgets, monitored ad performance and key metrics, analyzed data, and produced optimization reports, maintaining a 5-8 channel ROI. ●Oversaw German community operations, fostering positive relationships with community members. Compiled comprehensive data on customer queries and challenges, facilitating private domain traffic inflow during site launches and major promotional events.●Led the redesign of the official website, ensuring the creation of localized functional pages. Supervised and reported on site-wide issues on a weekly basis, actively contributing to the resolution and progress of identified concerns.