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Karen Snyder Email & Phone Number
Social Listening Analyst
at
socialmedialista, LLC
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✓ Verified Jun 2026
3 data sources
Profile completeness 86%
Current company
Role
Social Listening Analyst
Location
Wilmington, North Carolina, United States
Company size
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Karen Snyder is listed as Social Listening Analyst at socialmedialista, LLC, a company with 3 employees, based in Wilmington, North Carolina, United States. AeroLeads shows a matched LinkedIn profile for Karen Snyder.
Karen Snyder previously worked as Executive Dossiers, Social Listening Analyst at Socialmedialista, Llc and Executive Dossiers - Account Based Marketing (ABM) at Interpublic Group (Ipg). Karen Snyder holds Ba, English from Harvard University.
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socialmedialista, LLC
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Profile bio
About Karen Snyder
Hi there! I'll help you win big business and influence decision makers with executive social listening dossiers. Get insights into an exec’s personality, thoughts, strategies, and the company’s overall direction. Win them over with meaningful and productive engagement. I connect the dots and derive meaning from MISSING information...something AI can't do (YET!)I'm a trendspotter: from the Internet to social media to social listening, to AI...Trapped in my mom's house during a snowstorm in 1996, I was inspired by AOL chat rooms that allowed me to connect with people all over the world. Her phone bill was over $200 that month. I landed a job in the AOL Greenhouse working for Ted Leonsis. I later got laid off from AOLTV in a room full of 30 other people. (It became AOL folklore...a horror story!) In 2005, VeriSign acquired an RSS feeds company. "What's a blog?" I said. I was hooked...regular people could have a say on the Internet! In 2007 I attended the Web 2.0 conference and became a passionate evangelist for the power of social media, laying the groundwork for VeriSign's social media program.In 2010 I launched the social media program for the FAA and doubled their social following year over year, with zero ad spend. I saved them hundreds of thousands in ad agency fees by demonstrating the impact of in-house digital marketing campaigns. My passion for leveraging data-driven insights to captivate busy execs led me to the next chapter of my career; social media analytics and social listening. Using AI-powered social listening tools, I brought social media insights to life through data analysis and storytelling. Insights from social listening guided brand strategy, product decisions, demand forecasting, and investments in infrastructure.In 2022, IPG hired me to assist with their "proactive prospecting" (Account-Based Marketing - ABM) efforts. I profiled key decision makers to help the company win the GEICO, Pfizer, Prudential and Papa John's and Walgreens accounts. I leveraged AI tools to surface affinities, intelligence and business challenges to unlock new agency growth.Tap into my intuition and mad research skills: don't risk bombing that big meeting!Specialties: Account-based marketing (ABM), Executive dossiers, social listening and insights, executive communications and briefings, communications strategy, media monitoring and analysis, data analysis, data visualization, analytics
Current workplace
Karen Snyder's current company
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Socialmedialista, Llc
8 roles
Karen Snyder work experience
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Executive Dossiers, Social Listening Analyst
CurrentInfluence decision makers and win big with executive social listening dossiers | The "people" side of ABM | Intuition powered by AISocial listening and media analysis to help companies optimize the impact of their outreach. Data analysis and visualization, brand reputation monitoring and social media metrics using Meltwater, Sprinklr, Brandwatch.
May 2010 - Present
Executive Dossiers - Account Based Marketing (Abm)
Profiled key decision makers to help the company win the GEICO, Pfizer, Prudential and Papa John's accounts.o Analyzed online signals from key prospect leaders. o Combined AI with psychology and research to surface affinities, intelligence and business challenges to unlock new agency growth.
Mar 2022 - Mar 2024
Social Listening Insights Analyst
Understand clients' data needs and devise analytics solutions to increase engagement and ROI, using consumer insights to influence brand strategy, product decisions, demand forecasting, and investments in social media. Research potential brand ambassadors and influencers on TikTok and Instagram. Use social media analytics, social listening and research.
Jul 2021 - Mar 2022
Director Of Social Media
Launched the FAA’s social media program. Laid the foundation for a successful program that is now staffed by seven full-time employees. Nov. 2017 - May 2018: Social Media Manager, Office of the Secretary, Department of Transportation: Led the social media strategy across all DOT lines of business.Feb. - Nov. 2017: FAA Public Affairs Insights Manager.
May 2010 - May 2018
Social Media Manager
Introduced social media marketing to VeriSign. Educated executives about the benefits of social media and secured $600,000 in program funding. Managed all aspects of the blog program.o Managed brand reputation by monitoring social media, coordinating responses, and reporting on conversation volume and sentiment.o Captured sales leads on Twitter by.
Nov 2007 - May 2010
Senior Web Producer
o Coordinated Web marketing efforts with product managers for the Supply Chain (RFID), News Feeds (RSS), Domain Name Services, and Digital Brand Management teams.o Supervised a team of Web producers and developers. Coordinated vendors and third-party providers.o Collaborated with the development team on information architecture, marketing, design.
Jul 2002 - Oct 2007
Producer And Community Manager
o Published daily content for The Greenhouse, Digital City Washington, and AOLTV, tracked site usage and adjusted promotions according to data.o Launched interactive web content on the AOLTV service, coordinating with technology, user interface, and graphic design teams.o Authored the AOLTV Partner Style Guide for content partners like HBO and Showtime. o.
Jul 1996 - Sep 2001
2 education records
Karen Snyder education
Ba, English
Education record
FAQ
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What company does Karen Snyder work for?
Karen Snyder works for socialmedialista, LLC.
What is Karen Snyder's role at socialmedialista, LLC?
Karen Snyder is listed as Social Listening Analyst at socialmedialista, LLC.
Where is Karen Snyder based?
Karen Snyder is based in Wilmington, North Carolina, United States while working with socialmedialista, LLC.
What companies has Karen Snyder worked for?
Karen Snyder has worked for Socialmedialista, Llc, Interpublic Group (Ipg), Dentsu, Network Designs, Inc., and Verisign.
How can I contact Karen Snyder?
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What schools did Karen Snyder attend?
Karen Snyder holds Ba, English from Harvard University.
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