Karen Snyder

Karen Snyder Email and Phone Number

Social Listening Analyst @ socialmedialista, LLC
Wilmington, NC, US
Karen Snyder's Location
Wilmington, North Carolina, United States, United States
About Karen Snyder

Hi there! I'll help you win big business and influence decision makers with executive social listening dossiers. Get insights into an exec’s personality, thoughts, strategies, and the company’s overall direction. Win them over with meaningful and productive engagement. I connect the dots and derive meaning from MISSING information...something AI can't do (YET!)I'm a trendspotter: from the Internet to social media to social listening, to AI...Trapped in my mom's house during a snowstorm in 1996, I was inspired by AOL chat rooms that allowed me to connect with people all over the world. Her phone bill was over $200 that month. I landed a job in the AOL Greenhouse working for Ted Leonsis. I later got laid off from AOLTV in a room full of 30 other people. (It became AOL folklore...a horror story!) In 2005, VeriSign acquired an RSS feeds company. "What's a blog?" I said. I was hooked...regular people could have a say on the Internet! In 2007 I attended the Web 2.0 conference and became a passionate evangelist for the power of social media, laying the groundwork for VeriSign's social media program.In 2010 I launched the social media program for the FAA and doubled their social following year over year, with zero ad spend. I saved them hundreds of thousands in ad agency fees by demonstrating the impact of in-house digital marketing campaigns. My passion for leveraging data-driven insights to captivate busy execs led me to the next chapter of my career; social media analytics and social listening. Using AI-powered social listening tools, I brought social media insights to life through data analysis and storytelling. Insights from social listening guided brand strategy, product decisions, demand forecasting, and investments in infrastructure.In 2022, IPG hired me to assist with their "proactive prospecting" (Account-Based Marketing - ABM) efforts. I profiled key decision makers to help the company win the GEICO, Pfizer, Prudential and Papa John's and Walgreens accounts. I leveraged AI tools to surface affinities, intelligence and business challenges to unlock new agency growth.Tap into my intuition and mad research skills: don't risk bombing that big meeting!Specialties: Account-based marketing (ABM), Executive dossiers, social listening and insights, executive communications and briefings, communications strategy, media monitoring and analysis, data analysis, data visualization, analytics

Karen Snyder's Current Company Details
socialmedialista, LLC

Socialmedialista, Llc

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Social Listening Analyst
Wilmington, NC, US
Website:
whoneeds.ai
Employees:
3
Karen Snyder Work Experience Details
  • Socialmedialista, Llc
    Social Listening Analyst
    Socialmedialista, Llc
    Wilmington, Nc, Us
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  • Socialmedialista, Llc
    Executive Dossiers, Social Listening Analyst
    Socialmedialista, Llc May 2010 - Present
    Wilmington, North Carolina, United States
    Influence decision makers and win big with executive social listening dossiers | The "people" side of ABM | Intuition powered by AISocial listening and media analysis to help companies optimize the impact of their outreach. Data analysis and visualization, brand reputation monitoring and social media metrics using Meltwater, Sprinklr, Brandwatch, Talkwalker and BuzzSumo.Construct and refine complex Boolean queries, build dashboards in Brandwatch to provide actionable media intelligence. Social media monitoring and native analytics reporting, communications and social media strategy.Clients include: GLOW 360 Creative Agency, Lockheed Martin, Space Force, MITRE, Stratacent, FAA Air Traffic OrganizationAir Traffic Organization, FAA (Oct. 2018-Feb. 2020)Communications Lead (contract) o Generated internal and external communications plans, messaging, executive talking points, congressional briefings, fact sheets and media training.o Collaborated with key decision makers across headquarters, logistics and engineering groups to refine the Surveillance Leadership Team charter and internal outreach strategy.o Published an article about Runway Status Lights technology for Spring 2019 ATCA Journal.Marketing Consultant (2010 - Present)o Advise small local businesses on marketing and create their branding strategy and logos.
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  • Interpublic Group (Ipg)
    Executive Dossiers - Account Based Marketing (Abm)
    Interpublic Group (Ipg) Mar 2022 - Mar 2024
    New York, New York, United States
    Profiled key decision makers to help the company win the GEICO, Pfizer, Prudential and Papa John's accounts.o Analyzed online signals from key prospect leaders. o Combined AI with psychology and research to surface affinities, intelligence and business challenges to unlock new agency growth.
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  • Dentsu
    Social Listening Insights Analyst
    Dentsu Jul 2021 - Mar 2022
    Understand clients' data needs and devise analytics solutions to increase engagement and ROI, using consumer insights to influence brand strategy, product decisions, demand forecasting, and investments in social media. Research potential brand ambassadors and influencers on TikTok and Instagram. Use social media analytics, social listening and research tools for reporting. Translate data and research into strategic insights and recommendations for global consumer brands. Synthesize data from Brandwatch, Sprinklr, Fanpage Karma, Khoros, Facebook Business Manager and native analytics platforms.
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  • Network Designs, Inc.
    Director Of Social Media
    Network Designs, Inc. May 2010 - May 2018
    Washington D.C. Metro Area
    Launched the FAA’s social media program. Laid the foundation for a successful program that is now staffed by seven full-time employees. Nov. 2017 - May 2018: Social Media Manager, Office of the Secretary, Department of Transportation: Led the social media strategy across all DOT lines of business.Feb. - Nov. 2017: FAA Public Affairs Insights Manager Developed a dashboard to measure the impact of the team’s efforts and provide actionable insights to improve business processes. May 2010 - Jan. 2017: FAA Social Media Program Manager o Targeted Facebook ad campaigns by location and leveraged keywords to target audience interests.o Managed paid advertising (job postings) on LinkedIn. o Mapped performance metrics to organizational goals and demonstrated the program’s success by reporting on analytics to inform leadership about the effectiveness of campaigns.o Developed and maintained an integrated social media strategy across all FAA accounts.o Communicated program success to upper management and cross-agency stakeholders with data visualization; produced and delivered engaging presentations.o Championed the use of online listening and publishing tools like Meltwater and Vocus to identify key influencers, issues, and monitor buzz levels. Tool administrator and gatekeeper for publishing posts.o Collaborated with an intra-departmental team of social media managers to develop and publish engaging content.RESULTS: Delivered measurable results for the FAA on a shoestring budget: -- More than 6 million fans engaged with 6,000 posts published from 2010 - 2017. -- Doubled the number of followers year over year. -- Drove an average of 25% of the web traffic to FAA press releases. -- Grew the FAA Facebook following by 70% from 2015-2016. -- Demonstrated that social media drove drone pilot registrations, a key agency goal.
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  • Verisign
    Social Media Manager
    Verisign Nov 2007 - May 2010
    Sterling, Va
    Introduced social media marketing to VeriSign. Educated executives about the benefits of social media and secured $600,000 in program funding. Managed all aspects of the blog program.o Managed brand reputation by monitoring social media, coordinating responses, and reporting on conversation volume and sentiment.o Captured sales leads on Twitter by implementing tracking codes and working with the sales team to develop a custom social media leads form.o Served as the "eyes and ears of the company," engaged proactively with constituents, coordinated crisis management, and amplified corporate messages.o Advised business units on their social media marketing campaigns and educated colleagues and executives about the benefits of social media.o Analyzed blog traffic using Google Analytics. Delivered weekly reports.o Coordinated front- and back-end updates to the blogs with developers and server administrators.o Developed the business case and analyzed platforms for the internal social collaboration network.
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  • Verisign
    Senior Web Producer
    Verisign Jul 2002 - Oct 2007
    o Coordinated Web marketing efforts with product managers for the Supply Chain (RFID), News Feeds (RSS), Domain Name Services, and Digital Brand Management teams.o Supervised a team of Web producers and developers. Coordinated vendors and third-party providers.o Collaborated with the development team on information architecture, marketing, design, applications, community elements, and page building.o Coordinated cross-functional partnerships between technical, sales and design teams.o Contributed to website redesign effort and reorganization of site taxonomy.o Collaborated with SEO consultants to optimize the site's position in natural search rankings.o Conducted usability research and implemented findings.o Created and managed site content using a Content Management System (CMS)o Implemented RSS feeds on Web site.
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  • Aol
    Producer And Community Manager
    Aol Jul 1996 - Sep 2001
    Sterling, Virginia, United States
    o Published daily content for The Greenhouse, Digital City Washington, and AOLTV, tracked site usage and adjusted promotions according to data.o Launched interactive web content on the AOLTV service, coordinating with technology, user interface, and graphic design teams.o Authored the AOLTV Partner Style Guide for content partners like HBO and Showtime. o Wrote an editorial style guide for coworkers on the AOLTV content team.o Supervised advertising production for Digital City Washington, coordinated sales team members.o Created an internship program for Digital City Washington; hired, trained and managed interns.o Led a team of 20 Digital City Washington remote community leaders who monitored member chats.o Trained sales staff and information providers how to publish with AOL proprietary tools.o Created an interactive polling area that attracted the highest percentage of usage for Digital City Washington content areas.o Produced a publishing template that was distributed to 50 cities by the national Digital City office. o Built templates and multimedia presentations using AOL proprietary code and publishing tools.
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Karen Snyder Education Details

Frequently Asked Questions about Karen Snyder

What company does Karen Snyder work for?

Karen Snyder works for Socialmedialista, Llc

What is Karen Snyder's role at the current company?

Karen Snyder's current role is Social Listening Analyst.

What schools did Karen Snyder attend?

Karen Snyder attended Harvard University, St. Stephen's And St. Agnes School.

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