Are you a passion driven entrepreneur in need of digital expertise to get the most out of your website/webshop? Feel free to contact me if you need help on topics such as: search engine optimization (SEO), website/shop management, conversion optimization (CRO), user experience (UX) optimization, user research or as a project manager/product owner.

Since the launch of my company in 2021, I've been assisting various entrepreneurs in launching and/or enhancing their (new) website. This includes UX expert advice, SEO optimization/advice, website development (in WordPress | Elementor), website maintenance, content management, and website optimizationsI've had the privilege of supporting these clients over the past years (and still do sometimes):www.kaswoerden.nlwww.studiopuurnatuur.nlwww.dstinctive.nlwww.jolienvanderwalcoaching.nlwww.studiopuurnatuur.nlwww.beeldenstormers.nl (coming soon!)www.fotoverwonder.nl (coming soon!)

Als Product Owner a.i. verantwoordelijk voor de optimalisatie/aanscherping van het Agile ontwikkel proces binnen VVV Cadeaukaarten en daarnaast verantwoordelijk voor het maximaliseren van de waarde van zowel de website (front-end) (m.n. Magento ontwikkelingen) en een aantal back-end systemen/processen (multi-connector, Exact en punch-out)> beheren van de product backlog, > prioriteren van de functies> onderhouden v.d. product backlog> afstemming stakeholders (intern en extern)> userstories schrijven> afstemming met product owner bij het webbureau en back-end applicatie partners om te zorgen dat de functies opgeleverd werden in lijn met de algehele bedrijfsdoelen. > (laten) beoordelen van voltooide userstories> aanspreekpunt voor vragen over het product, begeleiding bieden en tijdige beslissingen nemen om de ontwikkeling op koers te houden.

From within the IT department, responsible for project management of the launch of the VVV Custom Design Gift Card.Assignment:Introduce the new product, the 'VVV Eigen Ontwerp Cadeaukaart' (Custom Design Gift Card) in the webshop before the start of peak seasonRole:> Lead the project team> Coordinate and align with internal Marketing department, IT department, Management Team (MT), Customer Service, and Sales> Coordinate external parties such as the web agency and 3D/configurator application supplier> Define and adjust the scope> Budget coordination> Develop a Go-Live (test) plan> Define the follow-up phase

Assignment: positioned in the marketing team as E-commerce manager I was responsible for>excecute the findings from my previous assignment.>defining additional improvements for the key customer journeys (Redemption Journey, 'Exachange Journey', 'Purchase Journey + customer service journey) based on customer data.> Initiate and excecute a research about the actual needs for a Custom Design gift card (Eigen Ontwerp Cadeaukaart)Deliverables:> Filled the backlog with website improvements and major projects + elaborated into usable user stories for IT + central role in coordinating the improvements with Product Owner, Marketing, Sales, Customer Service, MT.> provided prioritization advice/structure with data as key input> initiated and coordinated needs assassment research on 'Custom Design Gift Card' (Eigen Ontwerp Cadeaukaart) for end customers.> Part of the project team to build the Custom Design Gift card flow'> Conducted the onboarding process for the new permanent e-commerce manager.

Assignment: Define the critical customer journeys, investigate the existing customer experience within these journeys, and propose enhancements to improve them.Deliverables: UX Expert review, advice for the e-commerce/IT organization, usability research, strategic guidance on integrating customer data/research into daily operations and digital projects (e.g., A/B testing, feedback integration, Google Analytics data, funnel data, project prioritization).

Multifunctional role in which I am responsible to set up a CRO program and make it fit into our Agile way of working, manage a CRO team (2 FTE) and am responsible for the execution of UX research. As a UX researcher I make sure that customer insight fill in the gaps of what our quantitative data can't tell us. In what way do I listen to our customers? Via customer journey research, executing remote/ on sight/guerilla user tests en setting up questionnaires. Besides that I make use of chat data, NPS data, Hotjar screen recordings & heatmaps to feed not only our CRO specialists but also our Product owners, Product designers, Commercial team, Customer Service team and Management team with insights. My main goal is to make sure the voice of the customer voice is heard and spread throughout the organisation. To make sure that our visitors are seen as actual people instead of a number in Google Analytics or our experiment tooling.

Responsible for setting up a CRO proces together with a fellow CRO specialist. Main focus: turn quantitative and qualitative data insights of our Orientation steps into meaningfull hypothesis, setting up and analysing A/B tests and define next steps. At the mean time I have a supporting role in strategical projects. This in close cooperation with the Orientation Product Owner and category teams.

As webshop & conversion manager I got a lot of energy being responsible for improving the conversion of the entire Greetz.nl website and its Apps. The job could be split up in 3 parts. Website Analysis: Interpreting both qualitative & quantitative data (such as: NPS data, heatmaps, on site forms, uability research, funnel analysis, Google Analytics data) in order to find the sweetspots / energydrainers of our website.Improvement (projects): Using the afformentioned data to come up with improvements and improvement projects and have them implemented in close cooperation with our Product Owners and IT Develeopment teams. At a later stadium an A/B tester was added to my team in order to also test & learn what our improvements would accomplish for Greetz.Strategical Projects; taking part in strategical project teams as a conversion specialist in order to launch f.e. new product groups(Birt & wedding cards, flowers), a new website (mobile website and apps), redesign.

Member of the expert group 'Revenue Optimization' (later: Conversion Optimization)Topic: How to prevent your conversion optimization proces to stand still beceause resources are spent on bigger projects

Webshopmanager of www.tele2.nl (consumer website):Main responsibilities:- Prioritize and realize both website optimizations and strategical projects together with a team of front-end and back-end developers. Some of the strategical projects were: implementation of a new CMS, redesign of the Consumer (and B2B) website. - part of projectteam to introduce SCRUM. - besides working closely with the development team I cooperated with the rest of the online team (webanalist, webcare manager, channel manager and social manager) and commercial teams (communication, product- and proposition management)Main goal website: Sales conversion.

Website manager of the Tele2 Business website:Main responsibilities: 1) As a projectmanager I was responsible for the realization of a new B2B website (SME & Corporate) built by an external web agency.2) After the release responsible for SEO, SEA, Online Marketing campaign management & content management (in CMS)Main goal of website: Lead generation for Accountmanagent

First of all the business unit had to be set up. Besides that the main responsibility was to manage external callcenters in order to sell Tele2 Business products in the SME market