Kiko Avellaneda Email & Phone Number

At Nunsys, I lead the shift to a product-centric culture, ensuring strategic decisions are data-driven and user-focused. Managing a diverse portfolio of five digital products across sectors has broadened my strategic vision. I developed and implemented a product management methodology that empowers teams to adopt a lean, hypothesis-driven approach centered on MVP and experimentation, resulting in significant improvements in product usability, retention, and key metrics.KEY CONTRIBUTIONS:◾ PRODUCT STRATEGY & EXECUTION: Developed and executed a strategy aligning with business objectives, driving innovation and growth across all products. Set and achieved KPI metrics that directly impact performance.◾ CROSS-FUNCTIONAL LEADERSHIP: Led a team of 32 professionals, fostering collaboration and ensuring product efforts are user-centered and aligned with strategic goals.◾ EXECUTIVE COLLABORATION: Regularly engaged with the executive committee to align product initiatives with corporate objectives.◾ CULTURAL TRANSFORMATION: Directed a shift to a product-centric mindset, embedding data-driven decision-making, MVP, and continuous improvement. This empowered teams to be more agile and responsive to market demands, positioning Nunsys on the path to product-led growth.KEY ACHIEVEMENTS:◾ INCREASED PRODUCT TRACTION: Implemented a product-centric culture, leading to a significant increase in product traction and usability.◾ TALENT RETENTION: Achieved a 0% employee turnover rate since 2022, reflecting strong leadership and a positive work environment.◾ ENHANCED BUSINESS METRICS: Improved key metrics, including increases in user retention and revenue, by aligning product strategies with KPI metrics.◾ STAKEHOLDER ALIGNMENT: Built strong relationships with stakeholders, ensuring product initiatives were fully supported and aligned with business goals.

Valencia, Spain

As CEO and CPO at Serenmind, I led the launch and growth of a pioneering digital health startup focused on automating psychological therapy, making mental health care more accessible and affordable. My leadership spanned from product strategy to execution, driving significant market adoption and setting a new standard in digital mental health services.KEY RESPONSIBILITIES:◾ PRODUCT LAUNCH AND GROWTH: Directed the successful launch of three products, including a B2C mobile app, a B2B SaaS platform for psychologists and clinics, and APIs for health providers. ◾ STRATEGIC ALIGNMENT: Developed and executed go-to-market strategies that significantly enhanced product visibility and adoption in a competitive market. Managed the strategic alignment of the company by creating and overseeing a stakeholder map, ensuring collaboration, improved decision-making, and support for business objectives.◾ CONTINUOS IMPROVEMENT: Implemented a continuous improvement approach to product development, integrating user feedback and data analysis to optimize both user and business outcomes. This approach led to a 50% reduction in churn and a 110% increase in conversion rates.◾ CROSS-FUNCTIONAL LEADERSHIP: Managed a dynamic team of 8-14 professionals, overseeing the product roadmap, backlog prioritization, and ensuring high-quality delivery using agile methodologies.KEY ACHIEVEMENTS:◾ DATA-DRIVEN SUCCESS: Defined and structured a product dashboard aligned with business KPIs, leading to a significant increase in user retention and revenue growth.◾ USER-CENTRIC DEVELOPMENT: Enhanced UX by 50% through iterative improvements based on user feedback and data analytics, ensuring products met user needs effectively.

Valencia, Spain

My experience at United Nations allowed me to improve my stakeholder management and communication skills and I was able to travel to countries where I worked with people from all around the world under high stress circumstances. - Responsible for the implementation in the Peace Keeping Missions during the launch of the SAP modules, coordinating the different teams involved, reporting to New York and the Chief of Mission and supporting staff as an expert during the implementation.- Trained more than 1K professionals. - Creation of material for training in SAP modules: HR, Travel and Supply Chain (Warehousing Management, Inventory Management and Plant Maintenance).- Setup of an ad hoc training environment (user accounts and data) critical for the Workshops and trainings delivered to end users by the LPEs in Missions.- Analysis of the User Mapping roles to allow the identification of the required Mission profiles for the training.

Valencia/València, Comunidad Valenciana / Comunitat Valenciana, España

Ingredients is a shop selling local and organic products with the aim of shortening the production chain by manufacturing products on its premises.- Setting company's vision and strategy.- Digital Marketing.- Manage the planning and budget.

Valencia

Everis, now NTT Data, is an IT consultancy company. When I joined everis I was offered the challenge to build the Innovation Department for Health. I led a team of engineers and designers and I managed and coordinated 4 R&D Health applications from concept to product development and user validation.- Managed a budget of +7M and the coordination of international project consortiums (+30 people).- Market analysis and identification of new business opportunities.- Communication with project stakeholders. - Roadmap definition, planning, spending, documentation and follow-up of the projects.- Led a team of technical staff through the whole project lifecycle.- Risk and change control management.- Software cost estimation and project financial follow up.- Project Management following Scrum.- Business plan definition for product commercialization. - Troubleshooting.

Brussels, Belgium

e-Greffe is a priority project of the European Commission to modernize and rationalize its decision processes. The application is used by more than 2.000 users and manages more than 11.000 law propositions and decisions a year.- Conduct meetings and interviews with the users to define project requirements.- Analysis of "Business cases". Documentation (UML).- Analysis of the business needs and translation into design documentation (VISIO).- Definition of Web Services and standards to information exchange (SOAP, ESB, XML).- Data analysis, data modelling. RUP (Rational Unified Process) methodology.- Definition of the plan test.- Use of JIRA application for management of new requirements, bugs and task assignments to the development team.- Act as the SME for second tier users.-Troubleshooting.

Brussels, Belgium

Analysis of the different new financial products offered by ING to clients through its Business Channels making the functional documentation using Use cases (UML) and in the analysis of a new CRM system having as goal integrating the different applications to manage campaigns offered to its clients, sending emails, messages and coupons to them and forwarding the follow up information to the Communication layer.- Interface with the different departments and Business to define project requirements. Production of functional analysis, design and SOX documentation.- Data analysis, data modelling.- Conduct requirement meetings and interviews with the different departments involved in the project.- Participation to the definition of the plan test.- Troubleshooting.

Valencia, Spain

Anecoop is an association of 110 cooperatives that export fruit, vegetables and wine to Europe and the Unite States. The goal of the project was to integrate Anecoop systems with those of the cooperatives through APIs. As a result, the administrative work in the cooperative was reduced in a 30%. Working with the IT department in Anecoop we succeeded to establish a new methodology that allowed us improving the quality of the software developed by the different software suppliers and reducing the cost in more than 20%. - Responsible for the planning, organisation and follow-up of the project.- Review and approval of the functional and technical analysis.- Software cost estimation using Functional Point Analysis.- Present project to managers, other departments and cooperatives.- Responsible for the customer call centre.- Planned and delivered training courses to over 100 members' staff at different levels.- Troubleshooting.- Conduct requirement meetings and interviews with the users.- Production of functional analysis and design documentation.- Data analysis, data modelling. - Definition of the QA plan.

Dublin, Ireland

Network administration and technical support supporting more than 100 users.Functions:- Analysis of the requirements, developments and maintenance of the Intranet.- Servers, Network (Novell), Microsoft Exchange, TCP/IP, Backups, Desktop, Telephone System (PABX), Archiving.

Valencia, Spain

Developed Medical Software for automatic detection and measure of different brain tissues and lesions in Multiple Sclerosis MR Images. The solution is based on the implementation of different algorithms as result of the research carried out at the physics department of the Polytechnic University of Valencia.

Graduate In Software Engineer – Masters Degree

Planning, Analysis and Design of Software Systems.

Itil Foundation Certification -Itil V.3

Prince2 Foundation Certification

Computer Science Engineering

Product Manager, Computer Programming, Vendor/Product Certification

Product Research OKRs y Roadmap KPIs y Métricas Experimentación Estratgegia y Visión de producto