Joaquín Guirao possesses expertise in user experience, management consulting, management, business strategy, persona and 21 more skills. Colleagues describe them as "Kiko is one of those managers who naturally serves as an inspiring mentor for the whole team. Our business core has been changing throughout the years, and he has been a key pushing actor to keep the company one step further from the competition, leading Designit to become the biggest and most innovative strategic design company in Europe, by betting on a talented and human quality team." and "Joaquín es el perfecto empresario: sabe de lo que se habla, sabe de las personas con las que trabaja, y administra su tiempo y sus conocimientos con generosidad y buen humor. Kiko ha sabido crear una empresa que es un modelo para muchos, y llevarla por un camino de constante innovación buscando hacer cosas más valiosas para sus clientes y más interesantes para sus empleados."