A community for leaders in social media at the world's largest brands.

-- Daily manager of social media content for African-American consumer segment of major CPG client, driving brand awareness, targeted engagement and traffic to social platform; also performs regular social listening-- Key in developing strong, visible social media presence and develops concepts for social media growth that are relevant for the audience; continuously monitoring digital public relations to ensure the success of client programs-- Content creator for paid social strategies-- Assess and develop yearly social strategies for client programs; identify and tap new channels to optimize ROI-- Uses social monitoring database to develop monthly /social media reports into actionable insights on monthly performance of social platform

Responsible for assisting in the overall development and execution of PR initiatives for agency consumer-facing clients:Assist in the PR planning process Maintains and updates written materials such as fact sheets, Q&A’s, etc.Assists with the development and distribution of PR announcement materials, such as pitches, press releases and interview preparation documentsExecutes day-to-day media relations through working with journalists/editors to develop editorial opportunities for agency clientsAids with event planning and executionMonitors and identifies news and trends that may impact agency clients and its industry and competitorsDevelops and maintains media contact database

Wrote press releases, media pitches and contributed articlesExperience writing weekly columns published in Inc. for client, BizBuySell.comSecured interviews, placements and contributed content for top-tier (Mashable, TIME) business and technology publications, industry verticalsInstrumental in developing marketing/advertising technology practice area, established solid media relationshipsUsed PR database, Vocus, to track reporter's beats and build media listsAnalyzed client survey data to support data-driven PR initiativesProvided company sponsorship opportunities with ColorComm Chicago

Wrote press releases, contributed content articles and pitchesUsed the PR database, Vocus to track media coverage and build media listsCoordinated media interviews and contributed articles with top technology, business and trade outletsContributed to brainstorms and research for new pitches and articles

Wrote content for feature stories, talking points, backgrounders and fact sheetsDrafted public relations materials including news releases, media alerts and Assisted with research for new business opportunities and client presentations - worked on new business & external visibility teamProvided assistance with live event activationResponded to media inquiriesAttended client meetings, media training sessions and presentationsWrote content for feature stories, talking points, backgrounders and fact sheets

Wrote for NCTC blog, WorkForwardReached out to national VITA programs about becoming members of NCTCDesigned flyers for various committees using Adobe InDesignResponsible for adding new members to directory database, Salesforce

Expanded use of non-cognitive variables in the freshman admission process through evaluation of admission application responsesResponsible for reading hundreds of essays per admission cycle in the academic school yearThrough reading of the essays, recognized a student's success in college based off more than test scores alone

Created several stories ideas such seasonal fashion spreads, coverage of arts events on campus and regular departments, such as "20 Questions"Managed a staff of three junior editors and staff writersFormulated unique layouts and oversaw the flow of copyReviewed pages of section for editing and formatting

Wrote constituent letters, assisted with grant requests and legislative conceptsWrote press releases and media advisories on behalf of former Congressman Allen BoydCorresponded with local and national media outlets to gain publicity for Congressman BoydWrote constituent letters, assisted with grant requests and legislative concepts

Researched violations of human rights for poverty stricken AmericansTraveled to NOLA, helped start non-profit organization, May Day New OrleansCorresponded with displaced residents of NOLA about rights denied to themCreated blog post on human rights

Carried out office duties-ran errands and answered telephones