Responsible for online products and website refurbishment, analysis, tests, and maintenance. Led and created the keywords-based dynamic Product Recommendation System. Established an advanced real-time shipping fee system based on product cluster analysis. Provided a real-time inventory monitoring system to help the customer service team improve the pre-sell order tracking workflow. Improved the overall online shopping user experience by upgrading the conditional and location-based checkout system. Reorganized the product category with an automatic tagging system. Analyzed sales data for quarterly sales reports.

- Built the price and inventory variation monitor with Excel and SQL, providing the marketing team with the best-selling products and categories to inform email and in-app promotion strategies. -Created an optimized warehouse location model using Linear Programming and t-test in R, considering the density of customers in each city, resulting in maximization of reach, a 26% reduction in shipping fees and a 50% reduction in delivery time. -Established the photo gallery database in Excel, leveraging word frequency analysis of names to optimize product photo assignment. -Designed and executed pre-release testing, ensuring the quality of the application delivery by communicating with R&D teams and analyzing feedback from invited testing users.

- Generated multi-channel campaigns with Google Ads to target audiences with different contents, and the collaboration with Foodmap-NYC in WeChat, drove 1,300 App downloads in 4 days.- Refined target customer persona through conducting and analyzing customer preference surveys (Qualtrics), resulting in visual cluster analysis report to support the launch of new 100WAY Pass partnership program. - Led successful brand collaboration campaigns, leveraging a free giveaway tactic and implementing creative promotion content, resulting in two times more downloads than expected and a 5% cost reduction through negotiations with brand franchisers. - Cooperated with foodie influencers from Instagram and Red for content marketing, resulting in 45,000 views in one week to enhance brand familiarity.

- Produced weekly content related to trendy topics to engage potential customers and increase brand awareness. - Conducted weekly customer activity deep dives to produce trends and behavior reports, helping to inform content marketing strategy. - Expanded potential customer base through market research-based lottery campaign in collaboration with topselling bubble tea brand in the Newport area, succeed in a growth of 2,000 followers.