Copywriter
Current- Lead writer on omni-channel campaigns.- Development of seasonal storytelling that aligns with business goals and grows brand identity.- Interpret briefs to write engaging, top-performing emails that drive site visits and revenue.- Write branded, compelling website copy, blog content, and social media posts (paid and organic).- Collaborate with designers to gain product knowledge in order to develop strategic positioning and write educational, aspirational PDP descriptions.- Train and mentor new team members.- Proofread all digital and print copy.- Work cross-functionally to deliver assets on deadline.