Lead all organic, paid and integrated digital media effortsStrategic planning for all social media content for up to all digital platforms, creating and scheduling dynamic content to continuously build on the Caesars Windsor online presence. Platforms include: Facebook, X, Instagram, LinkedIn and PinterestMaintaining average engagement rates on X, Facebook and Instagram of 4% - 6%Monitoring and promoting growth through organic and paid social media posts for Facebook, X, Instagram and LinkedInTargeting consistent growth of platform audiences to equal 3% YoY growthTracking and analyzing analytics through Sprout Social, Google Analytics 4 and Adobe AnalyticsProgrammatic Advertising: Meta, Google Ads, Expedia Travels AdsMaintaining conversion rates of >3%, click-through rates of >2.5%Overseeing Digital Reputation: Monitoring, analyzing and responding to online feedback via social media and seven additional third party platformsPlanned, approved and successfully executed marketing plans spanning Southwestern Ontario, Michigan and OhioPartnering with Advertising Director and Manager of Public Relations to build communication plans to ensure timely updates across all internal and external channels including website, Caesars Rewards app, social media, traditional advertising, public relations and internal communicationsBuilding and fostering strategic relationships and partnerships in-house, with the corporate Caesars Entertainment team and external vendors to ensure success of all projectsSupporting internal communications by creating images and writing content for internal blog postings, assisting with organizing and hosting internal town halls and webinarsLiaising and supporting all internal departments with digital media needs (website, photography, social mediaEnsuring accurate content across all digital platformsCataloging all digital assets for social media, website, programmatic ads and photography libraries Budget savings of 15% YoY

- Acted as internal account manager handling requests from all departments and organized all projects requested from Advertising department (including but not limited to: graphic design, digital ads, video spots, billboards and other advertising pieces)- Managed all ongoing projects from all departments while successfully implementing two project management systems to foster stronger and more effective communication within the Advertising department and cross-departmentally- Organized, scheduled and orchestrated all production and installation of advertising and marketing collateral-Scheduled and ensured all advertising pieces were created and approved by all departments- Copywriting and proofreading for all communication pieces- Worked in conjunction with public relations and digital media teams to plan and execute strategic initiatives internally and externally- Built strong and strategic relationships with internal and external contacts- Managed all digital and social platforms to provide high quality customer service and answer guest questions during the COVID-19 Crisis- Website management; updating communications, uploading press releases and managing customer inquiries as needed

- Implementing and supporting digital marketing campaigns through Facebook, Google and Instagram, - Administative skills to support the sales team by creating and providing communications tools such as presentations and other corporate documents- Plan tradeshows and corporate events within the community a- Website upkeep and graphic design tasks as needed- Email Marketing- Community Management

- Graphic design - Account management- In-house web designer- social media coordination

- Planning and attending trade shows to communicate and market the Pure Flavor® brand- Social media management over several channels such as, LinkedIn, Twitter, Facebook, Instagram and Pinterest - Graphic design work as needed, product specification sheets, social media posts and profile updates, etc.