- Manage DTC strategy, including promotional calendar, product mix, site functionality and overall performance reporting- Leverage new digital channel (SMS) to retain brand loyal consumers, resulting in over 20% in attributed revenue- Manage monthly creative brief process for in-house creative team to leverage in paid social, display, email & MMS- Collaborate cross functionally to construct high-level creative campaigns to communicate brand’s positioning and messaging - Oversee loyalty program, including online and in-store activations, resulting in an 88% repurchase rate amongst members- Plan and execute initiatives to grow subscriber base, resulting in 15% MoM growth for Subscribe & Save customers- Work with agency partner to optimize content strategy and product listing performance on Amazon, increasing CTR by 40%- Work with cross-functional teams to assess go-to-market digital strategy for innovation items

- Develop communications & marketing strategy around COVID-19 shifts (i.e. virtual to indoor vs. outdoor fitness)- Conduct competitive and industry analysis to inform owned, earned and paid omnichannel communication strategies- Manage agency and brand partnerships to ensure delivery of high-quality, consistent brand experiences - Forecast annual Marketing budget of $150,000+, and measure performance against KPI’s to recommend optimization- Collaborate with creative team on photo/video and digital content creation for placement in brand campaigns- Lead team of 25 in social media management training, resulting in increased organic following by an average of 40%

- Collaborate with Brand Team on communications for Certified Transitional initiative via back-of-pack, blog and social- Developed social optimization strategies including annual team structure and investment recommendations- Corresponded with creative agencies to coordinate branded experiential campaigns- Curated and managed content and creative calendars across innovation brands- Managed community engagement to support Communications Manager and Consumer Affairs team

- Oversaw Vendor Central accounts and provided new imagery and product listings for 100+ Amazon product pages- Supported Customer Marketing team in building innovation and display decks for annual Customer Business Plans- Generated and organized data from Nielson reports to be leveraged as insights in customer meetings- Participated in innovation ideation sessions and planning in conjunction with Innovation and Brand teams- Assisted in writing, editing, and distributing a weekly brand update letter for Field Sales teams

- Social Media (YouTube, Instagram)- Video recorded and interviewed players and coaches following each game. - Edited the interview videos and posted them to the team's YouTube channel. - Assisted with photographing the team during games to later post the photos on the team's Instagram account.