Kiley White Email and Phone Number

Seasoned marketing professional currently accepting new clients (both agency and client direct) for marketing and advertising needs. Don't know who to call or how to get started? Let me take things off your to-do list, help connect the dots, and make real change for your brand. I have 18 years of knowledge in branding, marketing and advertising, a passion for perfection, dedication to getting the job done right and an extensive network of advertising professionals in Dallas and beyond to take on any challenge you can throw my way. Clients include: LERMA Agency (Interstate Batteries, Young Life, Compassion International), The Threadgill Agency (Frey Farms, Wild Wing Cafe), Rabbott Kids, LAB Strategies, Let's Go! Wayfinding, David Bush Realtors, FORGE Commercial, Carly Allen Martin Photography, Nicole Franco Photography

• Directly led team of three account managers responsible for an $8 million client portfolio in 2019• Oversaw larger internal integrated team of 20 (strategy, project management, creative, production, media, analytics) to ensure accounts were profitable and clients were satisfied. Successfully increased profitability on all accounts over ten years while at the agency.• Responsible for pitching, winning and onboarding two new agency accounts in 2019. Oversaw long-term branding strategies (branding strategy workshops, creative ideation, production and brand launch) and strategic positioning initiatives for clients.• Responsible for all aspects of client financials: projections, billing, staffing, and reconciling. • Oversaw interactions between client, agency and vendors to ensure a seamless execution of digital and traditional advertising initiatives, data analytics and media implementation across each area of the business. Projects included: rebranding, digital strategy, marketing and media plans, brand and product launches, and social media content creation, execution and measurement• Evaluated and measured success of tactics including websites, CRM campaigns, and online advertising (social, display, PPC, retargeting, mobile) • Additional responsibilities included being a member of the Continuous Process Improvement project within the agency, assisting with new business pitches outside my client portfolio, and overseeing The Richards Group’s brand management training program for five consecutive years mentoring over 100 new hires• Clients included Primrose Schools, ASCO Equipment, Omni Hotels & Resorts, Naturesweet Tomatoes, TGI Fridays, Central Market, H‐E‐B, MetroPCS, Chick‐fil‐A, Flexjet, Avaya, DREAM Fund, Casio

• Responsible for leading the strategy, branding, and advertising campaign decisions on behalf of the above clients by overseeing all day‐to‐day operations, including creative development, interactive execution, media planning and placement, and projecting and reconciling client billing on a monthly basis• Accountable for a wide range of projects, including SEO/SEM, Google PPC, fundraising and event planning, marketing collateral, landing pages and websites, sales centers, outdoor, print, direct mail, email and interactive marketing, iPhone apps, targeted public relations, and social media (Facebook, Twitter, YouTube, SlideShare, blogs) • In 2009, successfully launched the world’s first hyper‐local television station on the web, laketravistv.com• Through targeted media plan, increased web traffic 2,000% and web leads 278% in one month for Austin-based high-end real estate development Rough Hollow Lakeway• Clients included Scott & White Healthcare, AT&T Performing Arts Center, Dallas Love Field Modernization Program, Texas Stampede, Southern Methodist University, Holden Custom Products, Freeman, Ritz-Carlton-Grand Cayman, Texas Tech University, aaron brothers, Standly | Hamilton Law Firm, Official Sports Report

• Promoted within six months from Assistant Account Executive to Account Executive, reporting directly to Executive Vice President• Oversaw media and marketing budget of over $5 million for Texas Health Resources (THR) and Presbyterian Hospitals, including radio, TV, outdoor, and print in order to prepare for the eventual rebranding of THR • Completed full rebranding of TransFirst to position them as a leader in the credit card processing industry, which resulted in them being named one of the Top 100 financial service providers five consecutive years• Clients included Texas Health Resources and Presbyterian Hospitals of Allen and Dallas, Accuro (now MedAssets), TransFirst, Mary Crowley Cancer Research Center, Spine Team Texas