Account Director, Brand Management
Dallas, Texas, United States
• Directly led team of three account managers responsible for an $8 million client portfolio in 2019• Oversaw larger internal integrated team of 20 (strategy, project management, creative, production, media, analytics) to ensure accounts were profitable and clients were satisfied. Successfully increased profitability on all accounts over ten years while at the agency.• Responsible for pitching, winning and onboarding two new agency accounts in 2019. Oversaw long-term branding strategies (branding strategy workshops, creative ideation, production and brand launch) and strategic positioning initiatives for clients.• Responsible for all aspects of client financials: projections, billing, staffing, and reconciling. • Oversaw interactions between client, agency and vendors to ensure a seamless execution of digital and traditional advertising initiatives, data analytics and media implementation across each area of the business. Projects included: rebranding, digital strategy, marketing and media plans, brand and product launches, and social media content creation, execution and measurement• Evaluated and measured success of tactics including websites, CRM campaigns, and online advertising (social, display, PPC, retargeting, mobile) • Additional responsibilities included being a member of the Continuous Process Improvement project within the agency, assisting with new business pitches outside my client portfolio, and overseeing The Richards Group’s brand management training program for five consecutive years mentoring over 100 new hires• Clients included Primrose Schools, ASCO Equipment, Omni Hotels & Resorts, Naturesweet Tomatoes, TGI Fridays, Central Market, H‐E‐B, MetroPCS, Chick‐fil‐A, Flexjet, Avaya, DREAM Fund, Casio
