Kiley Gwynn Email & Phone Number

Eugene, Oregon, United States

Eugene, Or, Us

San Jose, California, Us

As Creative Project Manager for eBay Ads, I managed an internal creative agency, servicing the global go-to-market team while driving impactful results. My leadership skills helped accelerate the turnaround time for marketing materials by 20% and reduce revision requests from North American Creative by 50%.Responsibilities:Directed an internal creative agency for the global GTM team, enhancing productivity and achieving a 20% faster turnaround for marketing materials while supporting more teams.Collaborated with the post-sales team to develop and refine project kick-off documentation, resulting in a 25% increase in projects completed ahead of service level agreement (SLA) timelines.Implemented process improvements in Jira that reduced wait time for stakeholder approval by 40%.Coached and provided design direction to designers to achieve a 50% reduction in revision requests from North America Creative, leading to increased efficiency and consistent brand messaging.Led weekly cross-functional creative stand-up meetings; set agendas, sent recap emails, and negotiated trade-off conversations between global marketing teams.Scheduled and managed creative reviews, documented feedback, and sent recaps to managers, stakeholders, and designers. Spearheaded the 2023 holiday campaign playbook for a global, multichannel marketing campaign, resulting in a 75% decrease in time spent reworking creative from outside agency partners.Created swimlane charts and mentored stakeholders on project management processes, creative policies, and SLAs as we grew from a regional to a global team. Managed project requirements, resources, and production schedules for integrated marketing campaigns, internal and external events, sales initiatives, training materials, and merch.Tracked project timelines and milestones and allocated work based on skill set and bandwidth.

• Directed marketing and creative team to deliver marketing campaigns, sales materials, product launches, and packaging projects, driving a 25% increase in brand recognition and customer engagement.• Managed all art direction and creative development, including two packaging refreshes and the launch of a ready-to-drink cocktail brand.• Led the development and implementation of the yearly product marketing strategy aligned with the organizational goals and strategic objectives.• Created a new process to track, prioritize, and facilitate Innovation Team project plans in Smartsheet, significantly reducing weekly stand-up meetings from 2 hours to 15 minutes.• Spearheaded the development of a brand book, increasing brand consistency of marketing campaigns and sales assets.• Guided project intake and risk management of cross-functional projects, achieving a reduction in project completion time by 10%.• Managed vendor and agency relationships by working with multiple freelance and vendor partners to translate high-level direction into integrated campaigns, ensuring alignment with company goals.• Researched, selected, and launched a digital asset manager, resulting in streamlined asset management and eliminating outdated marketing and sales materials.• Developed and implemented the brand and marketing strategy for Ninkasi's first full-service restaurant, obtaining immediate recognition as one of Eugene's premier dining experiences.

As the Creative Project Manager, I managed the intake and workflow of projects in a fast-paced, deadline-driven environment. I led, tracked, and documented project plans and prioritization while ensuring deliverables met high standards and were consistent with our brand voice. I managed agency relationships, worked with vendor partners to translate high-level direction into pitchable concepts and programs, and implemented approved concepts to achieve company goals.

Eugene, Or, Us

As the manager of our Influencer Marketing Program, I had the honor of telling the Mountain Rose Herbs story with bloggers and digital influencers. I worked closely with our partners to create co-branded content, paid placements, interviews, reviews, giveaways, and more.• Directed the influencer marketing program, growing influencer sales by 20% year-over-year.• Developed strong relationships with key influencers, securing discounts and long-term contracts. • Set, managed, and reported on a yearly program budget of $300,000.• Tracked and reported ROI against strategic goals, campaign objectives, sales, reach, and sentiment.• Developed new recipes and wrote articles for Eugene Magazine and the Mountain Rose Herbs blog. • Designed and executed public relations plan to share the MRH story, news, milestones, and awards, earning 50% more organic media placements than the previous year.

Eugene, Or, Us

I was responsible for orchestrating, implementing, and reporting on OCCU’s social media and content marketing strategies. Which included coordinating social and digital advertising strategies and plans with advertising agencies, and playing a critical role in brand evangelism, member education, member engagement, service, and complaint resolution, brand awareness, and online reputation management.I also produced OCCU’s monthly newsletters and execute promotional updates to myoccu.org and partner websites.

Eugene, Or, Us

Create, execute, analyze, measure, and optimize NWCU’s digital marketing programs to realize credit union marketing goals. Marketing voice on diverse cross-functional team projects, including being project lead on a critical eBanking upgrade.

Organize and lead social media efforts, including training for new marketing committee members & volunteer Board of DirectorsResearch and set budget for annual Fun With Fermentation eventKicked off rebrand & website redesign

Austin, Tx, Us

As head of Public Relations, I was our social media strategist, lead content creator, website manager, customer service manager, and evangelizer. Projects: • Developed marketing plan and dual language sales collateral for Canadian brand launch • Developed a digital media kit to be distributed at trade shows & media events • Established social media channels • Overhauled CoconutBliss.com• Conceptualized and created a centralized system for managing brand ambassadors that included a public event calendar that allowed sorting of the more than 200+ events during the summer months

Directed the day to day operations of the business • Accounts receivable• Accounts payable (international)• Payroll• Trade show management & logistics• Order processing, sales, and shipping• Customer service• Inventory management • Analyzed existing procedures to create new processes and workflows boosting production output

Eugene, Or, Us

Borrowing specialist using OCLC Passport/Millennium, Rapid Request, and Summit. Prioritized and directed office workflow to meet daily deadlines. Designed and developed an Email communication system to replace existing mail system. Successfully increasing the number responses from our patrons, increasing our efficiency. Revamped and streamlined the student training manual. Drafted and produced the manual on the library Intranet

Bachelor'S Degree, Psychology, Sociology

Women In Leadership