Kiley Westby Email & Phone Number

Minneapolis, Minnesota, United States

Wrote all copy for the brand, including website content, social media posts, advertisements, and beer descriptions. Managed and updated digital presence including website and social media.Created and sent emails to consumers and retailers using Active Campaign CMS.Collaborated with multiple partners to produce branded materials including can labels, taproom menus, merchandise, glassware, business cards, festival equipment, stickers, etc.Designed and produced branded digital content and print collateral for events, promotions, and off-premise sales. This includes social media posts, posters, event signage, menus, tap handles, and more. Collaborated with taproom general manager to plan, promote, and execute specific on-premise events as well as general brand promotions. Collaborated with the sales manager to produce branded content to support sales efforts, including working with liquor store and bar partners to promote the Inbound brand in their establishments. Coordinated with external designers to produce branded content for canned beers and large taproom events. Designed, sourced, and ordered all merchandise for sale in the taproom along with inventory management of taproom stock. Scheduled and managed relationships with food trucks at the taproom.

Maricopa, Arizona

Effectively communicate current marketing campaigns, employee events, policies and procedures, and general housekeeping items to all employees using email, printed flyers/posters, employee app, and Facebook.• Implement and manage crisis communications for 1,000 front line and administrative employees during the COVID-19 pandemic.• Manage all submissions for city and statewide corporate awards, including Most Admired Companies in the Valley, Phoenix Business Journal Corporate Philanthropy, and Phoenix Business Journal Best Places to Work.• Create and execute internal design requests, including flyers, posters, and banners using Adobe Creative Cloud programs and a plotter printer.• Anticipate and resolve problems when dealing with relatively complex projects.• Integrate across various types of communications platforms, maintain and communicate brand guidelines, anddevelop and manage brand communications measurements.• Collaborate with Department Managers to collect information for corporate nominations.• Create, publish, and schedule content for the employee and talent recruitment Facebook pages.• Review content and editing input from other departments to ensure that the necessary documentation is created, edited, and updated company wide.• Conceptualize, film, and edit videos to promote culture and share employee stories.• Partner externally with HMA Public Relations Account Coordinator to ensure press releases and media pitches are framed accurately.

Scottsdale, Az

• Managed the Medicine of the Games sponsorship program.• Collected media elements for new landing pages for Arizona and Florida campuses; searched video archivesfor applicable landing page content.• Compiled information and analyzed data from competitors’ marketing efforts.• Coordinated between a public relations agency, the 12 News Producer, and a Physician Liaison to ensure communications were accurately disbursed.• Schedule Physician interviews for marketing and PR campaigns.• Rewrote copy for Google AdWords terms.• Collaborated with the Regional Marketing Manager on upcoming marketing campaigns to ensure business objectives were achieved.

My responsibilities included: reaching out to prospective students over the phone, practicing excellent customer service, answering questions from future and currents students who call into the office, and creating records for prospective students who are interested in NAU.

I acted as the voice of NAU in the call center for the Office of Undergraduate Admissions and Orientation. I called students to inform them of various events and information about NAU and I also took calls from prospective and current students with questions. I also communicated with students via IM from NAU's website. I also used Peoplesoft and Salesforce programs on a daily basis.