- Developed digital advertising plan for UK release of multi-award-winning feature film Gunjal- Drafted Google and Meta ad campaigns based on audience research and geotargeting- Allocated weekly advertising spend to maximize pre-release promotion- Collaborated with production team to customize ad creative for various social platforms and target demographics

- Managed 4 accounts across 10 brands in the following categories: consumer electronics, children’s confectionary & healthy snacks, skincare & wellness, and interior design- Built and optimized digital advertising campaigns that exceeded $10MM annually and generated 400-800% ROAS using Amazon Ads, Best Buy Ads, and Sellozo machine learning tools- Led internal and client communications, set meeting agendas, and assured efficiency and quality of deliverables- Presented weekly insights, promotion strategies, testing opportunities, and quarterly business reviews to clients- Developed budget-tracking systems with Google Sheets that monitored progress toward client KPIs across various brands, product categories, new product launches, and promotional periods- Performed data analysis and provided reports through Amazon Vendor Central, Amazon Seller Central, Microsoft Power BI, and in-house FOMO (Feedback for On-Page Management & Optimization) organic impact technology- Conducted competitor research and optimized SEO with ChatGPT and Helium 10 search volume tracking- Tracked product inventory and COGS with Eva and Amazon FBA- Approved client invoices and forecasted monthly advertising costs

- Managed 5 accounts generating $25K of gross monthly revenue in the following categories: hair & skincare, photography & printing, cyber security, probiotics, and music- Drove B2B customer communication from initial contact through sale close and completion of service- Analyzed trends and monitored performance data to ensure client goals were met on time and on budget- Expedited sales operations by implementing Zapier and Streak CRM organizational software across departments- Customized proposals for each client based on campaign goals and strategic audience targeting- Worked cross-functionally with Sales, Operations, Prospecting, Creative, Finance, and Executive teams- Trained and supervised 6 business development and operations associates

- Created a year-long promotional campaign for Furbo Dog Camera based on primary and secondary consumer research- Managed the Experiential Department consisting of 5 interns- Presented campaign to Amazon and Furbo executives

- Created digital marketing campaign for Covve, an AI-powered CRM app, and secured approval from executives- Increased website traffic by 10% by producing blog content that was featured on consumer technology websites- Implemented new SEO tactics which increased website conversion rates

- Achieved #1 rank in apparel and skate sales during first season of employment - Exceeded daily sales goals by up to 850% on a consistent basis- Maintained knowledge of sales-driven strategies, current promotions, store policies, and loss prevention protocols

- Identified trends in tenant satisfaction by analyzing Salesforce survey data- Designed WorkLife monthly newsletter and distributed email marketing materials to tenants- Created emergency building site maps and promotional banners with Adobe Suite

- Managed outlet store and developed inventory tracking system using Microsoft Excel- Generated new leads from local businesses via phone, email, and flier distribution- Coordinated social media advertisements and in-store merchandising that increased traffic and sales