KMA Marketing is small marketing consultancy run by me! I'm a delivery focused marketing and communications consultant with years of experience in sectors like digital, tech, engineering, education, agencies, travel, and consumer products.I think businesses spend too much money to access marketing common sense. That's why I like to share my experience and knowledge with start-ups and small organisations; I like to deliver outsize marketing.I don’t just advise, I make… Show more KMA Marketing is small marketing consultancy run by me! I'm a delivery focused marketing and communications consultant with years of experience in sectors like digital, tech, engineering, education, agencies, travel, and consumer products.I think businesses spend too much money to access marketing common sense. That's why I like to share my experience and knowledge with start-ups and small organisations; I like to deliver outsize marketing.I don’t just advise, I make things live. Show less

The Scottish AI Alliance is a partnership between The Data Lab and the Scottish Government and is led by a Minister-appointed Chair and overseen by Senior Responsible Officers from The Data Lab (CEO) and the Scottish Government (CDO).

Team leader of CodeClan’s twice award-nominated Marketing team, responsible for marketing strategy and delivery, driving student recruitment and industry engagement and supporting alumni engagement.Areas of activity included outdoor media strategy, multimedia campaign planning, communications, reporting to the Executive team and Board of Directors, coordination of Social, SEO, Events, PR, Brand and Product Marketing. The role also included brand development and governance, PR… Show more Team leader of CodeClan’s twice award-nominated Marketing team, responsible for marketing strategy and delivery, driving student recruitment and industry engagement and supporting alumni engagement.Areas of activity included outdoor media strategy, multimedia campaign planning, communications, reporting to the Executive team and Board of Directors, coordination of Social, SEO, Events, PR, Brand and Product Marketing. The role also included brand development and governance, PR, Media and SEO agency procurement and management, and team recruitment and line management.During 2023’s New Year campaign, we drove an 80% year-on-year increase in applications, a campaign for which we were a finalist in The Marketing Society’s Digital Strategy Award. During the same period, our event sign-ups were 363% to target. Show less

Promoted to a line management role on CodeClan's marketing team, reporting to the Chief Marketing Officer. My responsibilities included digital marketing, campaign management, events, content creation and reporting. Content created included case studies, blog posts, career-related video content, course pages and social media content in general. I was first point of contact for several agencies including media, SEO, and PR.During our 2020 New Year student recruitment campaign that ran… Show more Promoted to a line management role on CodeClan's marketing team, reporting to the Chief Marketing Officer. My responsibilities included digital marketing, campaign management, events, content creation and reporting. Content created included case studies, blog posts, career-related video content, course pages and social media content in general. I was first point of contact for several agencies including media, SEO, and PR.During our 2020 New Year student recruitment campaign that ran from January to March, in spite of lockdown beginning in March, we drove a 184% year-on-year increase in immersive course applications (184 applications in Jan-Mar '20 vs 81 applications in Jan-Mar '19).For our New Year 2022 campaign, CodeClan was a finalist for Marketing Campaign of the Year at the Herald Digital Transformation Awards. Show less

Marketing and communications relating to student recruitment. Responsibilities included web content creation, paid digital advertising, conversation rate optimisation, and search engine optimisation.During our New Year campaign from January to March 2018, my team drove 183 immersive course applications, which was a year-on-year increase of 126%.

I had the pleasure of doing content strategy, production and promotion for Tayburn and for a number of Tayburn's clients across sectors including manufacturing, tourism and heritage, lifestyle, FMCG and education.When I wasn't planning and creating content I did consulting and training for clients on topics like search engine marketing, CMS and social media. The highlight?Helping to create a brand-new global hub for the Weir Group, consolidating 25 previous websites and… Show more I had the pleasure of doing content strategy, production and promotion for Tayburn and for a number of Tayburn's clients across sectors including manufacturing, tourism and heritage, lifestyle, FMCG and education.When I wasn't planning and creating content I did consulting and training for clients on topics like search engine marketing, CMS and social media. The highlight?Helping to create a brand-new global hub for the Weir Group, consolidating 25 previous websites and 500 brands, to ultimately enhance the end customer experience and increase enquiries. In this project my responsibilities included copywriting, meta data, SEO consulting, page building, and content management of various digital assets including video, pdf brochures, product images, brand images, and buttons. All conducted via MODX CMS. Show less

A short stint of self-employment between roles, working for a small number of agency clients including Yard Digital and QueryClick. Projects included:- Copywriting for SEO- Supporting content strategy for SEO- Refreshing downloadable content

- UK Content Team leader - Responsible for strategic planning and implementation of content across multiple channels- Delivery of commercially focused content across several Cupid plc brands- Liaise with multiple external agencies (SEO, creative, PR) from campaign planning to delivery and KPI reporting - Coordinate and deliver team copywriting (native mobile, WordPress blogs, PPC banners, social, email/CRM)- Recruited UK Content TeamWorking across several Cupid plc… Show more - UK Content Team leader - Responsible for strategic planning and implementation of content across multiple channels- Delivery of commercially focused content across several Cupid plc brands- Liaise with multiple external agencies (SEO, creative, PR) from campaign planning to delivery and KPI reporting - Coordinate and deliver team copywriting (native mobile, WordPress blogs, PPC banners, social, email/CRM)- Recruited UK Content TeamWorking across several Cupid plc brands, my role in the company is to coordinate and plan online content, liaising with brand managers, our UK and international Content Teams and external agencies. Show less

- Responsible for design, delivery and measurement of digital marketing campaigns- Copywriting (web content, email, advertising, brochures, case studies, press releases)- Proposition development- Market research and competitor analysis- Online advertising (PPC, Google, LinkedIn, visual, contextual targeting)- Email marketing (campaigns, targeting and prospector emails)- Social media strategy and delivery- SEO (copywriting, link building, technical strategy… Show more - Responsible for design, delivery and measurement of digital marketing campaigns- Copywriting (web content, email, advertising, brochures, case studies, press releases)- Proposition development- Market research and competitor analysis- Online advertising (PPC, Google, LinkedIn, visual, contextual targeting)- Email marketing (campaigns, targeting and prospector emails)- Social media strategy and delivery- SEO (copywriting, link building, technical strategy, measurement)- User experience and testing (MVT and A/B)- Google Analytics and StatCounterDeveloped a digital marketing strategy, including processes for website updates, content creation and promotion through complementary social media, PR channels and digital advertising. Developed process for the measurement and assessment of marketing activity, initiated a programme for networking and contributed to targeted market initiatives. Increased traffic to Open Plus' site several-fold and increased conversions, resulting in account sales. Show less

- Freelance writing for Scottish cultural publications and web content- Researching and writing critical reviews for professional publications- Proactively building and maintaining relationships with editors- Two magazine internships- Kept personal blog- Business writing (internal communications)

- Responsible for day-to-day running of a low cost counselling centre- Publicity and liaising with external bodies- Production of web content and monthly newsletter- Recruitment and management of volunteers

- Managed examinations and assessment in four university departments- Collected, analysed and presented numerical, statistical and qualitative data on student admissions, grades, retention and graduation- Coordinated procurement and implementation of relevant software for online teaching, assessment and research- Designed layout and copy-edited research reports for funding bodies