Recruited by new startup to lead social media services for client roster, implementing high performance strategic creative and ultimately joining executive team.Enhanced company profile by strengthening social media presence and elevating the brand, increasing visibility, interest and generating new business leads.Streamlined internal onboarding, client service and project management procedures, creating additional bandwidth to redirect toward existing and new business opportunities.Key contributor to both internal and client brainstorming and planning workshops, developing service offerings, sales tools and marketing strategy into successful tactics and campaigns.

Founded and operate NiceCity, a kindness advocacy movement that champions and amplifies positivity in the real world and online.Conceived and implemented a pay-it-forward program, awarding wristbands for random acts of kindness, resulting in 2000+ circulating globally.Direct all aspects of social media efforts including strategy, content creation and community management, resulting in increased audience growth and engagement.Captured media attention leading to CBC Radio interview and resulting in TDSB partnership.Successfully organized and secured sponsorship and donations for homeless outreach event.Passionate brand ambassador and advocate, building awareness and developing collaborations with like-minded organizations and individuals.

Build and manage engaging social media strategies for a diverse range of concurrent clients and communities. Author compelling blog and social media content targeting unique audience segments, increasing followers, engagement, site traffic and conversions.Effective and positive brand ambassador, managing and responding in real-time to numerous online communities, building loyalty and retaining audience numbers.Accomplished at building informative competitor audits, monthly reports and practical recommendations based on performance analytics, trends and best practices.

Multiple clients including: Women’s College Hospital | Best Buddies Canada | First Care Connect | Church & Dwight (Trojan, Elexa, Arm & Hammer, Gravol, etc.) | Canadian Tourism | H&R Block | Hilton Hotels |Ontario Travel Marketing PartnershipIdentified new audience segment opportunities directly resulting in new sponsorship programs and targeted marketing campaigns.Established and cultivated priority vendor relationships resulting in VIP status, quick response to client needs and greater efficiency.Successfully explored and negotiated innovative media opportunities and bonus placements, increasing reach and securing new business.Key collaborator in developing creative strategy, concepts, timelines and budgets instrumental in landing successful new business pitches.Managed cross-functional production teams building concurrent omni-channel campaigns for multiple clients including: site builds, email campaigns, video production, print collateral, digital ads, fulfillment, etc.,Accomplished at analyzing, streamlining and optimizing documentation processes to ensure output of clear, focused and usable research and reports, enabling decisive action.