Kim Abbate Email & Phone Number

Australia

Greater Melbourne Area

Melbourne, Australia

Melbourne

Melbourne, Australia

Melbourne, Australia

• Develop comprehensive social media strategies for various campaigns and BAU activity, across domestic, international and corporate health insurance.
• Collaborate with and lead agencies to develop highly targeted media plans and best-in-class creative to deliver compelling and efficient campaigns.
• Work with marketing effectiveness and the analytics team to ensure all campaigns are tracked, evaluated and learnings shared across the business.
• Develop strong relationships with key stakeholders including senior management, product, analytics, brand and legal.

Assisting the business owner, Nikki Parkinson, I collated EDMs to an audience of 20,000 as well as managing freelance writers and enhancing the social community of 50000+ engaged members. Working remotely required excellent time management skills as well as attention to detail.

Melbourne, Australia

Blogging was a stepping stone to work opportunities, and it helped me keep up-to-date with digital marketing techniques as they evolved. With a passion for the written word, and a love of the community that blogging created, I worked with several brands including Target, Origin, The Alpine Shire, Bupa and many more to develop stories that resonate with.

Melbourne Area, Australia

• Develop marketing strategies for five separate brands, taking into account; social media, traditional media, corporate social responsibility opportunities, and influencer engagement.
• Set up social media accounts for the various brands (Joolz, Oyster Prams, BabyRest and Bump Rider) and grow the audience and engagement.
• Arrange large scale B2B and B2C events to complement online communication strategies.
• Optimise content to engage the different audiences on different channels.
• Manage relationships with a PR agency and evaluate activities for effectiveness.
• Write blog posts to improve SEO on company websites.

Bright, Victoria, Australia

• Design and build websites for small businesses.
• Develop marketing strategies based upon targets, customer insights, industry trends and competitor analysis.
• End to end delivery of acquisition campaigns across multiple channels including eDM, blogging and social media.
• Manage freelance writers and social media communities of 50,000+.
• Analyse effectiveness of various strategies and adapt where required.

Bright, Victoria

My role was to provide administrative assistance to all areas of the business with a focus on HR, marketing and contracts. This ensured that everyone else could focus on what they do best: deliver great film communications strategy.Conducting this position from a remote office in regional Victoria meant the requirement for a high-level of organisation and.

Bright Victoria

As the owner of a newly built B&B, my tasks included establishing a marketing channel for the business, as well as developing long-term relationship strategies for repeat business.

As this business grew, so to did the requirement for a more responsive and user-friendly website. It was my role to work with web professionals to develop a website that would offer an enjoyable and easy-to-navigate site that both internal and external stakeholders could use. My role also included the creation of printed collateral and general marketing.

This role encompassed making Australia an international test-market for a FMCG technical product which was designed to speed up the process and reduce wastage in a drive-through environment. It was a highly-skilled role and involved the management of high-level stakeholders in three countries as well as store owners and the training of staff.

Bachelor Of Business, Marketing

Google Squared Online

Advanced Diploma Of Business Marketing, Marketing

Bachelor Of Arts - Ba, Psychology

Agent'S Representative Course (Real Estate)