Kim Baas

Kim Baas Email and Phone Number

Business Intelligence | Data Analytics | Google Looker Studio | Commercial Performance | E-commerce Dashboards @ Insight First
Kim Baas's Location
Utrecht, Utrecht, Netherlands, Netherlands
About Kim Baas

With 10+ years of experience in commercial corporates and start-ups I know the importance of data. And more specifically, getting the right insights from your data. @ Insight First, we help you to grow your business and improve your commercial marketing strategy based on data analysis. We collect, interpret, enrich and transform your data into valuable insights and visualise these in automated dashboards. By using mostly free tooling like Google Looker Studio we make it available for practically all type of businesses. With thorough analysis and smart data manipulation we help you get insights like repurchase, customer lifetime value, basket value, CAC etc. We are highly focussed on e-commerce and are the remote BI department for our 35+ customers. The biggest advantage when hiring us? We speak e-com. We know what you mean with funnel, CTR, CAC, LTV, See/Think/Do, UTM's etc. We work independently. Just add us to your systems and we are good to go and build you a complete data warehouse from the ground up. I myself have a background in accounting and use this knowledge to help you find out which strings to pull in order to grow & what drives your business value. Many of our clients use their dashboards for investors and whenever they need a new financing round. I am a big geek when it comes down to numbers, but always reason from a business perspective.Keywords: dashboarding, data visualisation, financial & customer data analysis, data science, machine learning, strategic advisory, business intelligence, business cases, P&L management.

Kim Baas's Current Company Details
Insight First

Insight First

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Business Intelligence | Data Analytics | Google Looker Studio | Commercial Performance | E-commerce Dashboards
Kim Baas Work Experience Details
  • Insight First
    Owner
    Insight First Aug 2020 - Present
    Utrecht, Netherlands
    We transform your data into actionable insights. Get all your data from e.g. Google Analytics, Facebook Ads, Google Ads and Shopify together in one convenient and transparent dashboard. Customers include Nuud, Naïf Care, Veloretti, Stoov and Pink Gellac. www.insightfirst.nl
  • Kim Baas Advies
    Freelance Marketing Analyst / Data Visualisation
    Kim Baas Advies Mar 2018 - Aug 2020
    Amsterdam Area, Netherlands
    I specialise in developing and improving commercial marketing strategies based on data analysis. I excel at making data understandable and actionable by visualising in dashboards (Power BI, Data Studio, Klipfolio, Tableau, ZOHO Analytics) for any audience. Experience in deep-diving on both customer behaviour and financial data, building business cases and steering performance. I am driven, analytical and always see opportunity for improvement. Keywords: financial & customer data analysis, strategic advisory, management information, business intelligence, pricing/promotions, channel management, performance steering, business cases, P&L management.
  • Noordhoff Uitgevers
    Category Manager Professional Market
    Noordhoff Uitgevers Jun 2019 - Jan 2020
    Utrecht Area, Netherlands
    Freelance assignment working as a category manager for the professional market within the HE/VE team @ Noordhoff. Responsible for go-to-market of new titles, marketing activities, channel & trade marketing and promotional activities.
  • Rebids
    Co-Owner
    Rebids Jun 2018 - Feb 2019
    Amsterdam Area, Netherlands
    A one stop shop for entrepreneurs to easily arrange their telecoms.
  • Rtl
    Marketing Analyst Content Intelligence
    Rtl Apr 2018 - Oct 2018
    Hilversum
    Freelance assignment @ Marketing Branded Content and Content Intelligence RTL. Responsible for data analysis, reporting, dashboarding, evaluations and deep dives of programmes. Includes SKO data, website, social and app data. Tooling; PowerBI, Adobe Analytics, Klipfolio, AdvantEdge.
  • Abel Technologies B.V.
    Business Manager
    Abel Technologies B.V. Jul 2017 - Dec 2017
    Amsterdam Area, Netherlands
    One of two in the management of taxi start-up Abel (10FTE) in Amsterdam. Responsible for operations (100+ drivers, cars, forecasting & planning), finance, reporting & analysis, customer service and business strategy. Keywords: KPI steering, business development, project management, company leadership, coaching & external stakeholder management. Abel ceased to exist in December 2017.
  • Vodafoneziggo
    Sr. Commercial Management Specialist B2B Sme
    Vodafoneziggo Jul 2015 - Jul 2017
    Amsterdam Area, Netherlands
    Responsible for commercial management of Business Partner sales (SME, B2B). Includes performance monitoring & steering, net pricing frameworks, remuneration structures, launching commercial propositions, P&L management, target setting, driving NPS, design and execution of quarterly promotions, incentives and marketing related activities. The execution of these responsibilities incorporated a lot of data analysis, trend-line analysis (MoM/YoY), quantative and qualitive market research, business cases, presenting/storytelling and stakeholder management. In 2016 responsible for commercial launch of ONE Mobile and part of joint-venture project teams redesigning the overall VodafoneZiggo B2B distribution strategy & the joint Business Partner program.
  • Vodafone Netherlands
    Distribution & Trade Marketeer Prepaid
    Vodafone Netherlands May 2013 - Jul 2015
    Amsterdam Area, Netherlands
    Responsible for the effective and successful distribution & channel marketing of Prepaid products within the indirect (retail) sales channels. Deal management, remuneration models, target setting, promotional activities, campaigning, POS materials, incentives & training of employees.
  • Vodafone Nederland
    Discover Trainee
    Vodafone Nederland Sep 2012 - Aug 2013
    Amsterdam Area, Netherlands
    Part of the discover trainee programme which included various assignments within the company & a personal development traject

Kim Baas Education Details

Frequently Asked Questions about Kim Baas

What company does Kim Baas work for?

Kim Baas works for Insight First

What is Kim Baas's role at the current company?

Kim Baas's current role is Business Intelligence | Data Analytics | Google Looker Studio | Commercial Performance | E-commerce Dashboards.

What schools did Kim Baas attend?

Kim Baas attended Radboud Universiteit Nijmegen, Radboud Universiteit Nijmegen, Marnix College.

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