Kim Barraclough Email & Phone Number

• Drive go-to-market approaches, craft product messaging, measure adoption/performance of deliverables
• Partner closely with operations, sales, marketing and executive teams to determine areas of improvement
• Lead a team of Category Managers and Product Specialists toward a common vision focused on revenue
• Responsible for product and marketing strategy as well as execution for Surge Learning suite of products
• Develop key results/metrics to align various teams on goals; create business requirements, project plans
• Partner with internal teams and stakeholders to identify trends, customer pain points and business needs

• Developed advertising idea which obtained management endorsement leading to company-wide implementation
• Led multiple projects with significant impact on the business, anticipated market needs by understanding trends
• Identified and took action on business opportunities to achieve and exceed revenue and other business targets
• Accountable for implementation of marketing/communication, profit margins as well as diversifying a brand
• Served as the in-market lead for product marketing and directed the success of product marketing activities
• Created/executed Canadian specific brand products/packaging to achieve sales on time and within a budget

• Contributed to and managed analytically-oriented projects from inception to delivery
• Conducted analysis of programs with a focus on providing data-driven marketing insights
• Provided ongoing consultation to inform and align improvement of projects and initiatives
• Determined the best communications strategy that tells an impactful and brand cultural story
• Contributed to new business pitches, processes, insights, expertise that enables business growth
• Ensured profitability targets are met/exceeded to sustain overall health of a client account portfolio

• Provided leadership, focusing on client requirements, operational performance, motivating workforce
• Established processes and SOPs for project/program management, implementation and change control
• Conducted service and account development leading to optimized growth, sustainability and evolution
• Negotiated KPI with vendors in respect to contracting as well as coordinated services with stakeholders
• Developed annual business plan for a company, met/exceeded approved plan goals, managed profitability
• Drafted and implemented a training program focused on development of category strategies and processes

Toronto, ON, CA

Assist with creation of valuation appraisals, conduct marketing research and prepare reports and marketing materials for sales agents. Assist with the planning of promotional activities including advertising, mailings, sales launches and special events, website content and weekly newspaper updates.

Participated as organization’s representative in a collaborative role on a variety of organizational initiatives. Creating SOPs, business policies and Human Resources functions. Worked with vendors to plan and execute building the facilities, promotional activities and events.

Inbound representative serving small businesses with their telecommunications and internet solutions. Communicating, fact finding, troubleshooting to build the best plan for their needs while striving to meet required KPI’s aligned with company goals.

Business Administration Diploma, Marketing Management

Super Excel Course

Sharepoint 3.0 Level I & Ii