Kimberly Berger Email & Phone Number

Austin, Texas, United States

I am responsible for fostering effective internal communication and engagement across Dell Medical School, including UT Health Austin and cross-campus partners. I play a vital role in strengthening internal relationships and connections, improving awareness of key milestones and priorities, driving employee engagement, and enhancing the organizational culture – all in collaboration with various partners and stakeholders. I began as assistant director of communications and was promoted to associate director in June 2024.My areas of focus include: - Strategy Development- Content Creation and Management- Executive Communications- Employee Engagement and Culture- Measurement and Evaluation

I work on marketing and digital projects for various clients. My expertise lies in strategy and content production for nonprofits, higher education institutions, and small to medium-sized businesses.

Austin, Texas, United States

As the first full-time Digital Marketing Strategist with Arnold Marketing Consultants, I produced marketing strategy and managed implementation for a variety of B2C and B2B clients. I also served as an Account Manager and Project Coordinator for certain clients. My responsibilities included: • Coordinating with a team of freelancers to customize the right resources for each project• Managing the agency's marketing intern and providing feedback to other staff members • Creating strategy documents like Brand Guidebooks, Review & Recommendations, and 12-Month Marketing Action Plans• Providing creative direction on graphics and content strategy • Serving as the point of contact for clients, including: responding to feedback on work product, advising on general marketing questions, facilitating content production / review, etc.• Owning the implementation of the outlined client strategy from start to finish• Writing and building emails, organic social media posts, blogs and ads• Copyediting work from team members • Running drip campaigns and building email marketing funnels• Identifying opportunities in the marketing pipeline as well as resources needed to meet them• Contributing to team templates and other delivery standardization efforts• Marketing the business itself (Arnold Marketing Consultants)

Austin, Texas

As a member of the Communications Team, I served as a digital storyteller, connecting the dots between all campaign elements while understanding operational requirements. I was responsible for strategy and management of multichannel campaigns spanning web, email, and social. My primary responsibilities included paid social ad management, digital campaign management, web content management, email campaign management, communications analytics, and operations management.

To reach diverse audiences and increase awareness and understanding of the Dell Medical School, its brand and its mission, I managed a digital strategic plan, lead website optimization and maintenance efforts, and produce compelling content for digital platforms.My key duties included:• Leading digital engagement efforts and website maintenance • Helping subject-matter experts communicate about their work • Managing the school’s social media channels and advising influencers • Producing and editing content for external and internal audiences • Coordinating website user testing and analytics reporting I was promoted from Digital Strategist to Digital Strategy Manager in January 2018.

Austin, Texas Area

As a freelance employee for the orchestra, I: • Created and implemented an annual communications plan, including social media management and content production• Partnered with the development officer on grants and reporting • Collaborated with board members on strategic planning

Working in media relations for UT Austin, I:• Wrote media advisories, press releases and social media content • Pitched faculty experts to local media and maintained experts.utexas.edu • Coordinated traditional and social media plans for events on campus • Fostered relationships with journalist and ensured factual coverage • Monitored media coverage and created analytics reports

As a writer for the Wildflower Center, I prepared content for the center’s print and online communication tools. I wrote web feature stories, developed content for community calendars and news releases, conducted marketing research, edited copy, assisted with special projects and events, contributed to enewsletters, and photographed summer events.

I began as a communications intern at the Volunteer Center of Lubbock and was promoted to Community Relations Coordinator after eight months. As Community Relations Coordinator, I managed print and online communications including social media and media relations. I maintained the center’s web site with Dreamweaver, disseminated emails to segmented audiences through Vertical Response and Constant Contact, supervised two communications interns, assisted with special events and developed relationships with stakeholders.

A Community Advisor (CA) for Texas Tech University Student Housing lives in the residence halls to foster a community that supports student success. As a CA, I mentored 52 freshman women and implemented educational curriculum on the objectives of independence, engagement, civility, achievement and character. I also provided customer service to 1,500 residents at the front desk and maintained confidential records. The role required leadership skills, effective communication, teamwork, organizational prowess and responsibility. To learn more about Texas Tech University Student Housing, visit this site: http://housing.ttu.edu

Bachelor Of Arts (Ba), Public Relations

Education record