Kim Burrell Email & Phone Number

London, Gb

London Area, United Kingdom

City Of Johannesburg, Gauteng, South Africa

Key Responsibilities: Led the strategic realignment of the agency's portfolio, integrating consumer insights with market trends to drive innovative solutions. Managed the strategic development of the MiWay Blink app and Heineken's B2B app, focusing on user-centric design and strategic market positioning.Achievements and Outcomes: Successfully enhanced MiWay's market penetration and user engagement, leading to a notable increase in client retention and revenue growth.Skills and Technologies: Specialized in customer experience strategy, data-driven decision-making, market research, and digital experience optimisation, employing tools like VoC insights for strategic enhancements.Professional Growth: Transitioned from Senior Digital Insights Manager to Senior Strategist, showcasing an evolution in strategic responsibility and expertise in leading cross-functional teams.Impact on the Company: Played a pivotal role in refining the agency’s strategic output, significantly improving client satisfaction and fostering business growth through innovative strategy design and implementation.

City Of Johannesburg, Gauteng, South Africa

Key Responsibilities: Spearheaded the First Party Data (FPD) strategy and led market trend analysis, translating complex datasets into actionable strategic insights for brand and marketing optimization.Achievements and Outcomes: Instrumental in developing strategies that led to a 129% increase in brand acquisition month-on-month and significantly enhanced campaign performance across the board.Skills and Technologies: Mastery in first-party data strategy, strategic insight development, and primary & secondary research, alongside proficiency in analytical tools like BrandWatch and WGSN.Professional Growth: Recognized for expanding the role's scope by integrating comprehensive market insights into strategic planning, enhancing the agency’s strategic offerings.Impact on the Company: Fostered a data-centric culture within the organization, directly contributing to improved strategic decision-making and substantial growth in client engagement metrics.

City Of Johannesburg, Gauteng, South Africa

Key Responsibilities: Orchestrated integrated marketing strategies for major clients, leveraging insights to drive brand growth and market presence.Achievements and Outcomes: Led successful global launch campaigns, notably for Hero MotoCorp's electric scooter, achieving significant market engagement and brand visibility.Skills and Technologies: Excelled in content strategy development, brand strategy, and integrated marketing, underpinned by a deep understanding of consumer behavior and market trends.Professional Growth: Advanced from Mid Digital Strategist to Integrated Strategist, expanding strategic influence and fostering strong interdisciplinary collaboration.Impact on the Company: Enhanced the agency’s reputation for strategic excellence, contributing to winning new business and strengthening client relationships through impactful strategy and innovative thinking.

Johannesburg, Gauteng, South Africa

Key Responsibilities: Spearheaded content and digital strategies for prominent clients, integrating data analytics with creative insights to bolster brand presence and consumer engagement.Achievements and Outcomes: Elevated Standard Bank’s digital strategy, leading to a marked enhancement in customer engagement and contributing to the agency’s business wins. Acknowledged for exceptional strategic impact, culminating in a promotion to Integrated Strategist.Skills and Technologies: Proficient in content strategy, social media optimisation, and cross-functional collaboration, utilising analytical tools to inform strategies and assess success.Professional Growth: Progressed from focusing on specific digital strategies to managing broader integrated campaigns, signifying a significant development in strategic scope and expertise.Impact on the Company: Directly influenced client satisfaction and retention through innovative strategies, substantially enhancing the agency’s competitiveness and strategic reputation.

South Africa

Developed a comprehensive B2B strategy, leading website optimisation and CRM integration that substantially improved client engagement and operational efficiencies. Demonstrated expertise in digital strategy, enhancing the agency's service offerings and client satisfaction.

South Africa

Crafted a strategic annual plan for an NPO, shifting focus to dark marketing and impactful touchpoints, which significantly boosted corporate investment and brand visibility. Showcased exceptional skills in brand repositioning and strategic communication.

South Africa

Strategised and executed a content framework that enhanced FlexClub's digital presence, utilising a mix of creative and analytical skills to produce content that resonated with the target audience and drove engagement.

Midrand, Gp, South Africa

Key Responsibilities: Managed comprehensive social media and content strategies across diverse client sectors, including lifestyle, B2B, telecoms, IT, and tech, ensuring alignment with brand objectives and market trends.Achievements and Outcomes: Successfully led the development of two pitch presentations, securing new business opportunities and enhancing the company’s market presence through strategic content initiatives.Skills and Technologies: Demonstrated expertise in content marketing, social media management, and strategic planning, effectively leveraging platforms to maximise client engagement and brand visibility.Professional Growth: Enhanced my proficiency in content strategy, developing targeted campaigns that significantly increased client satisfaction and engagement.Impact on the Company: My contributions were pivotal in driving the agency’s content marketing success, resulting in strengthened client relationships and an expanded portfolio of business opportunities.

City Of Johannesburg, Gauteng, South Africa

London, England, United Kingdom

Rome, Latium, Italy

Venice, Veneto, Italy

Florence, Italy Metropolitan Area

Rhodes University

Rhodes University

Johannesburg Metropolitan Area

Johannesburg Metropolitan Area

Bachelor Of Arts Honours, Strategic Brand Communications, Upper Second-Class Honours

Focused on brand building and strategic communications, culminating in a powerful thesis on cost-effective branding for non-profits, which.

Professional Diploma, Ux Design & Research, First-Class Honours

Achieved First Class Honours, mastering UX design principles and methodologies that directly contributed to user-centric digital products.

Bachelor Of Arts - Ba, Psychology

Activities and Societies: Deputy Online Editor for Activate Student Press Content Editor of Activate Student Press Online Editor.

Bachelor Of Arts Honours, Strategy

Bachelor Of Arts - Ba, Journalism, Upper Second-Class Honours

Honed skills in effective communication, media analysis, and content creation, underpinning my strategic approach with a strong foundation.

Bachelor Of Arts - Ba, Communication And Media Studies, Upper Second-Class Honours

Engaged with comprehensive studies on media influence, communication theories, and the evolving digital media landscape. This course.