Kim Cameron, Phd Email & Phone Number

Salisbury, North Carolina, United States

High Point, North Carolina

• Serve as strategic consultant to clients, manage qualitative and quantitative research projects from end to end. Author data-driven published articles for the pet health industry.
• Uncover customer needs, motivators, pain points, and delighters leading to the development of new products, services, and customer experiences for multiple clients in the insurance, travel, and health care industries.
• Integrate qualitative and quantitative insights with design and business strategy to… Show more
• Integrate qualitative and quantitative insights with design and business strategy to inform product development, branding and upstream marketing, website design, and omnichannel customer experience optimization efforts.
• Provided regression-based drivers analysis of potential product message statements to an animal health pharmaceutical company for use in a veterinary marketing campaign that resulted in substantial year-over-year.
• Attitudinal/behavioral/demographic segmentation for non-profit resulted in tagging of their database for an extremely successful targeted marketing program. Show less

Greater Atlanta Area

• Support C-suite corporate and division level decisions by highlighting macro trends, category trends, and strategic insights from primary / secondary research and point of sale / syndicated data to proactively identify.
• Develop retailer selling stories and category level strategic shopper journey recommendations to support major global brands including Rubbermaid, Calphalon, Oster, Sunbeam, Graco, NUK, and Baby Jogger.
• Develop internal cross-functional… Show more
• Develop internal cross-functional insights activation workshops that influence strategic decisions around brand, product development, selling to retailers, and omnichannel digital and in-store activations.
• Lead quantitative primary research initiatives including brand health measurement for Calphalon, Oster, and Sunbeam brands, and omnichannel path to purchase research for cookware (Calphalon) and outdoor supplies.
• Leading contributor to the development of a new research department focused on shopper insights to support retailer customer activations; conducting visual storytelling training and sensory measurement training, and.

• Trusted consultant to C-suite and other senior executives, providing synthesized insights and actionable strategic recommendations through visual storytelling, round table discussions, and customer centric field trips.
• Responsible for insights program involving in-depth interviews and surveys with structural equation modeling to understand the needs of business customer segments. Insights drove a successful strategic approach.
• Responsible for insights program involving in-depth interviews and surveys with structural equation modeling to understand the needs of business customer segments. Insights drove a successful strategic approach.
• Developed customer experience design research program, led a team responsible for foundational learnings, supporting iterative design, and measuring long term performance. Successes included the optimization of.
• Led cross-functional team in the design and execution of multiple insights efforts to develop, launch, and track early performance of MyLowe’s online customer loyalty program with over 10 M active members.
• Led development of quantitative online rapid response image exposure technique to measure specific non conscious emotions. Technique was used to optimize various customer experiences and drive increase in loyalty and.

• Cultivated close partnership with Lowe’s Companies, Inc., managing research program that resulted in development and launch of nationally successful in-home consulting and project management service model.
• Managed projects for Assurant Health including development of complex segmentation that was influential in the design of several successful targeted marketing campaigns and new insurance offerings. Member of research.
• Managed projects for Assurant Health including development of complex segmentation that was influential in the design of several successful targeted marketing campaigns and new insurance offerings. Member of research.
• Trusted consultant to Verizon: managed brand equity tracking study, translated data into actionable insights to inform naming/pricing of new services and to optimize messages/copy for ads. Show less

• Managed development of complex attitudinal/ behavioral/demographic segmentations for American Express and Diageo that were used to develop successful product offerings and targeted marketing campaigns.
• Managed projects for American Express and Toys R Us using advanced conjoint analysis to help develop customer loyalty programs that were subsequently successfully launched.
• Managed multiple qualitative projects for American Express to understand reactions to product/service concepts… Show more
• Managed multiple qualitative projects for American Express to understand reactions to product/service concepts among various customer segments. Show less

Doctor Of Philosophy (Phd), Social Psychology

Specialization in attitude formation, attitude change, and conscious/non-conscious drivers of behavior

Master Of Arts (Ma), Psychology

Bachelor Of Science (Bs), Psychology