Provide PR and writing services to a variety of clients, including MS Plus, Fundraising Institute Australia and F&P Magazine.

Responsibilities:• Managed all media and PR/reputational issues.• Wrote media releases and biweekly newsletter articles, including the regular CEO Update, aligned with FIA’s three-year strategic plan. • Edited and reviewed colleagues’ articles and brochures.• Pitched story ideas/managed enquiries from trade/mainstream media. • Developed PR plan, crisis communications plan, crisis social media plan, annual awards booklet, FIA style guide, key messages and briefing notes for interviews.• Ghost wrote editorials, feature articles, speeches, website copy, and social media posts and organised speaking opportunities for the CEO (in Australia and overseas).• Steered PR elements for Include a Charity, FIA’s social change campaign to raise awareness about the importance of gifts in wills and assisted with integrating the campaign across multiple channelsAchievements:• Favourable editorials led to new members joining FIA and Include a Charity, helping raise more income for member programs and services.• Generated 1,500 media stories in trade and mainstream media. Established excellent relationships with trade and mainstream media that resulted in more positive and balanced coverage of the fundraising sector.• Created working together for a sustainable sector slogan for FIA collateral.• Idea to write biweekly fundraiser profiles received positively by the membership. • Secured more than a dozen speaking engagements/panel discussions for the CEO in Australia, New Zealand, the US and Sweden, increasing awareness of FIA’s mission.• Social media posts inspired positive dialogue with members.

Responsibilities:• Wrote media releases, blogs and newsletter articles in line with the association’s goals and vision.• Copyedited brochures, blogs and articles written by colleagues.• Successfully handled enquiries from trade, local and national media.• Media liaison at ADMA Global Forum, Data Day and Fusion events.• Used social media platforms to establish a positive dialogue with members.• Established CEO speaker bureau.Achievements:• Revitalised ADMA PR program, increasing awareness of the association.• Enhanced the profile of the ADMA CEO in trade/mainstream media through one-on-one meetings and targeted stories that resulted in positive publicity for ADMA and the marketing industry.• Persuasive submissions won the CEO industry recognition, including “marketer of the year” (B&T Women in Media Awards) and a place in the "40 under 40 Awards" organised by New York-based Direct Marketing News.• Helped lift delegate attendance at ADMA’s Global Forum, Data Day and Fusion events through Q&As and media interviews, boosting the association’s bottom line.

Responsibilities:• Coordinated PR campaign for Fostering NSW, the state’s largest-ever foster care recruitment campaign.• Editor/writer of Inside Story and Community Services News, staff and external stakeholder publications.• Internal communications project manager.• Sorry Day event committee lead.Achievements:• Fostering NSW PR campaign resulted in over 160 positive TV, radio and newspaper interviews across NSW, including the SMH Good Weekend’s The Two of Us column, Radio National Breakfast and various ABC regional stations.• Targeted media relations campaign and launch event led to more than 1,200 people applying to become foster carers. Two hundred new foster carers were authorised in the first six months of the campaign to care for vulnerable children and youth.• Helped NSW’s largest child protection agency win a Premier’s Public Sector Award for “succeeding through innovation.”• Worked with the communications manager on the redesign/rebrand of Inside Story. Survey feedback indicated staff liked the revamp.• Contributed to a revamp of the Community Services’ Casework Practice website, making the site more engaging for the agency’s caseworkers.• Sorry Day event execution well-received by both Aboriginal and non-Aboriginal staff.

Responsibilities:• Writing media releases, web content, newsletter and magazine stories.• Pitching story ideas to journalists, organising media interviews and news conferences.The National Trust of Australia (NSW) • As the National Trust’s in-house media officer, generated over 4,000 print, radio and television stories over four years.• Strategic heritage advocacy campaigns, publicity around special events and promotion of Trust properties as tourism destinations contributed thousands of dollars to this charity’s bottom line. • Idea to get Prince Charles to donate one of his watercolours to a Trust auction netted the organisation an extra $9,000.• Increased Trust membership by 10% while assisting on membership campaigns.• Organised targeted media relations campaign for the 90th anniversary of Norman Lindsay’s beloved classic, The Magic Pudding. The campaign led to a second and third print run of the book.Australian Direct Marketing Association• Coordinated launch of the ADMA code of practice for members/broader marketing industry, which attracted 15 key radio, print and TV journalists, and all marketing trade media to the news conference.• Liaised with trade and mainstream media on a variety of marketing issues.• Wrote newsletter articles and produced well-received annual awards booklet.Research International Australia• Developed a successful PR program from scratch, which led to increased media/business awareness of Research International Australia as a top global market research firm.• Lifted media coverage by 100% and generated four business leads for the company.Fuji Xerox Australia• Revamped Staff News, Fuji Xerox Australia’s staff newsletter, by initiating more human-interest stories to make the newsletter more reader-friendly and encourage staff buy-in of their in-house publication.

Responsibilities:• Working with the firm’s partners to develop PR strategies.• Assisting with client media training and new business development.• Writing media releases, organising media tours and acting as the media liaison for clients in the food, nutrition, pharmaceutical and business sectors.