Kim Craig Email and Phone Number

Manage all elements of marketing strategy and execution for partnership initiatives, including CVS Retail, Network Pharmacies, Agent Channel and new Accountable Care Organizations (ACOs).

Directed all aspects of corporate marketing & branding for world’s largest and industry leading cabinet company, managed staff of 12 and budget of more than $20 million.• Strategic Planning -- Created and supervised execution of annual marketing plan. A key contributor in outlining corporate strategic growth goals. • Branding – Led all aspects of product branding for industry’s undisputed brand leader. • Advertising & Media Strategy/Buying – Directed all agency selection and partnerships; directed all aspects of consumer and trade advertising, including brand strategy, creative development and production, media strategy and buying, lead management and strategic measurement. • Public Relations – Managed all aspects of proactive PR strategy. Cultivated and managed relationships with key media, securing partnerships with industry leaders, including exclusive partnership with ABC’s Extreme Makeover Home Edition, key broadcast exposure on HGTV, NBC’s The Today Show, CBS Early Morning Show, Oprah Winfrey Show, Ellen Degeneres Show, Rachael Ray Show, key show home partnerships leading home shelter magazines like House Beautiful, Traditional Home, Elle Décor and securing home trends stories with leading newspapers including the Wall Street Journal and New York Times. Media spokesperson featured in national broadcast programs, magazines and newspapers. • Internet Strategy – Directed all facets of web exposure and consumer experience, including site strategy and creation, site architecture, creative and messaging.• Marketing Communications – Oversaw collateral strategy for multiple brands, audiences and customers. Wrote and produced all videos for product launch, sales support and marketing initiatives.• Trade Show Management – Managed trade show program. • Channel Management and Retail Strategy• Market Research – Managed market research. • Marketing Program Strategy – Developed key marketing programs to drive sales.• Product Development