The Shops at Northfield and The Source Hotel and Market Hall

Shopping center marketing and property management

Partnership Marketing to include sponsorships, events and on-site advertising. Event concept and coordination.Public relations and crisis management. Branding, marketing and advertising the shopping center - media buy, creative, social media, website, e-mail, SMS. Community relations. Tenant relations. Manage and supervise a team. Work with and manage third party to assist with PR, digital, social and graphic design.

• Account Management – Partner with to ensure the long-term success for shopping center clients:- Build Trusting Relationships – Liaise between client and creative. Establish strong and effective relationships with media, vendors and clients.- Develop and Maintain – Scope of Work, marketing plans and budgets- Creative Direction – Clients, creative team, freelancers, copywriters, printers and vendors- Manage and Monitor – SEO, SEM, media buys, advertising schedules and press coverage. - Utilize – Intercept Surveys and market research to develop and adapt campaigns - Brainstorm, Strategize and Execute – sales-driving and award-winning campaigns• Project Management – Conceptualize, create and implement special projects, events or campaigns to drive traffic and sales. An example:- YOUR Canine Casting Call – 18,709 unique registrants, 60,941 votes, 3,350 entries, 56,600 unique visits, 956,860 page views and 350,000 shares on social media. The shopper loyalty program gained 7,800 new members an increase of over 48%.- GTC’s Leasing Initiative – Developed a one-of-a-kind digital flip book, printed piece and email working in sync to target retailers. Successful in leasing over 75 additional spaces to retailers like: Forever 21, H&M, Apple, The Lego Store, Aritzia and Lululemon. • Strategic Planning – Reaching your target audience with a strong media buy isn’t everything, you have to make sure they know and recall your brand as well. Noteworthy examples include:- Guildford Town Centre – YOURS, GTC – A new brand created for a redeveloped shopping center was conveyed on every touch point. We drew in 64,500 on Grand Opening day and 319,129 over the 6-day Grand Opening event. - Galleria Dallas – As Big and Bold as Dallas Itself – Keeping with current trends in fashion photography, this approach lets the image do the work. Powerful styling, creative lighting and bold color and composition supports our impactful message. Print ad recall rates above 75%.

DDR CORP • Littleton, ColoradoDirector of Marketing, Aspen Grove and Tamarac Square March 2008 to Present• Leadership – Lead the marketing and temporary lease programs. Supervise the office / marketing assistant, maintenance team and security to ensure flawless execution of special events and initiatives. Write creative briefs and job responsibilities / timelines for each program.• New Business Development – Exceeded ancillary income goals by 5%. Leased temporary spaces, parking lot, creative in-center advertising, high-value sponsorships, vendor booths, storage space and equipment rental.• Creative Thinking – Propose and sell unique events and programs to support retailers, drive awareness and increase traffic and sales, earn media attention and ensure ROI.

GENERAL GROWTH PROPERTIES  Lone Tree, ColoradoBusiness Development and Marketing Coordinator, Park Meadows September 2003 to February 2008Managed the business development program, coordinated on-site and external marketing efforts and acted asManager on Duty for select days. Orchestrated merchant advertising programs, merchant meetings, and public relations activities Managed on-site and online marketing, special events, vendor, customer and tenant relationships, and implementation of ad campaigns and research programs. Manage the specialty leasing program; lease negotiations, rent collections, operating standards & guidelines and visual merchandising. Organized participation in trade shows booth set-up/teardown. Acted as Manager on Duty for select weekends. Responded appropriately to any critical property, tenant or customer issues

LARIMER SQUARE MANAGEMENT  Denver, ColoradoMarketing and Public Relations Intern May 2003 – September 2003Assisted in marketing efforts to include: Conducting surveys and analysis of research Conceptual development and implementation of marketing campaigns, collateral & special events Fund-raising & sponsorships Website development Write press releases and design and distribute media kitsMADISON HOUSE PUBLICITY  Boulder, ColoradoMarketing Intern May 2003 – September 2003Assisted in public relations and publicity for clients in the entertainment industryCAMPUS PRESS  Boulder, ColoradoEntertainment and Events Reporter January 2003 – May 2003Journalist for Entertainment Beat. Successfully reported on, edited and published numerous stories for the Newspaper.BOULDER DAILY CAMERA • Boulder, ColoradoDirector of Marketing Services January 2003 – May 2003Online reporter for retail and entertainment beat. Successfully launched an online marketing program*The postings on this site are my own and don't necessarily represent the views, positions, strategies or opinions of DDR Corp.