Kimberly Davidson Email & Phone Number

United States

Dallas, Tx, Us

Brought on board to grow the AT&T Fiber product offering. Define, plan and lead the implementation of the acquisition strategy for broadband offers and promotions. Align with channel leaders on the best incentives to facilitate incremental gross adds. Develop the annual promotional plan based on the acquisition strategy, as well as the plan to achieve gross add forecast on an annual basis. Oversee creation of offers for broadband acquisition and bundles. Evaluate the performance of promotions for future planning. Review product price changes and potential promotional needs related to the product lifecycle.

Dallas, Tx, Us

Led the technical development and execution of AT&T wireless, broadband and DTV stand alone and integrated entertainment offers. Tasked with improving the customer experience, reducing IT defects on new offers and creating a new process to receive offer requests. Assembled, coached and led a multi-level team of 18 managers and associate directors. Established prioritization for development projects and a roadmap for project implementations. Built team to define the project scope and customer experience then manage projects/offers from beginning to end. Collaborated across teams to secure funding and execute high-profile initiatives.

Dallas, Tx, Us

Promoted to achieve a 3-pronged objective: grow the % of next customers in the WLS base, improve profitability of the Next product portfolio and support the launch of new product-driven initiatives. Led a team in portfolio management and steering cross-functional coordination of product offerings. Facilitated the strategic planning and execution for all enhancements to POS and billing systems related to Next product offerings. Played a key role in contributing $494M to the business by directing the seamless launch of Next Only OI initiatives. Additionally, built and led the team that launched the first accessories on installment plans, resulting in an additional $100M to the business.

Dallas, Tx, Us

Brought into the position to manage projects related to the AT&T-Apple relationship. Ensured the successful planning, coordination and implementation of complex projects that involved multiple diverse, interdisciplinary teams. Drew upon relationship building experience and strengths to optimize the partnership effort.

Dallas, Tx, Us

Promoted to lead a team of sales account executives in maintaining and growing a $140M annual revenue base spanning 320 customers in the SE region. Established and strengthened relationships with C-level executives within customer companies to expand AT&T’s revenues/positioning in key accounts. Negotiated complex contracts, developed forecasts to achieve targets and created executive sales campaigns to drive new revenue growth.

Dallas, Tx, Us

Managed $20M in annual revenues through new client acquisition and client retention. Evaluated revenue trends and led discussions to improve internal processes as well as determine the optimal strategy for increasing the client base. Worked jointly with lifecycle management and technical support team members and with external partners to achieve sales and customer satisfaction goals.

Master Of Business Administration (Mba)

Bachelor Of Business Administration (B.B.A.)