•Create and execute comprehensive, brand-aligned content strategy for organic and paidmarketing initiatives•Capture photos and videos; oversee collection, organization, and dissemination of schoolmedia and content•Curate, plan, and monitor all social media channels, achieving consistent growth•Produce a weekly newsletter for over 500 recipients; have maintain a 20% increase in open rate since 2021•Serve as Editor-in-Chief of the school magazine•Contribute to, review, and approve school-wide communications to maintain brand integrity

• Create and post relevant organic Facebook content• Design brand awareness and conversion-based paid ad campaigns on Facebook• Design LinkedIn Sales Navigator campaigns to connect with local CPAs, bookkeepers and proadvisors• Established YouTube channel, filmed and edited videos

• Set up, traffic and QA large-scale digital campaigns with display, video and native assets in Google Campaign Manager and a variety of DSPs• Communicated with clients and publishers through duration of the campaign• Pull reports to monitor campaign performance, pixel discrepancies and floodlight-based conversions• Department subject matter expert on influencer marketing

• Collaborated with other interns on final presentation, working personally with one client to improve their social media presence through advertisement campaigns • Worked on paid social campaigns on Facebook• Assisted with insertion orders and helped organize presentations for clients

• Created and brainstormed promotional materials for newly released and upcoming books • Assisted social media team and wrote content for Scholastic Kids and parent-facing blogs

• Reported, wrote, and published 1-2 articles a week for local online newspaper• Interviewed community members, attended and photographed town hall and local meetings

• Self designed internship with projects designed and supervised by senior editors • Reported, wrote, and published 2-3 articles per week for local newspaper