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@callawaygolf.com
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3 phones found area 877 and 760
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LinkedIn matched
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Kim Eason is listed as Sr. Manager - Consumer Insights at Callaway Golf at Callaway Golf, based in Round Rock, Texas, United States. AeroLeads shows a work email signal at callawaygolf.com, phone signal with area code 877, 760, and a matched LinkedIn profile for Kim Eason.
Kim Eason previously worked as Sr. Manager - Consumer Insights Callaway Golf at Callaway Golf and Sr. Market Analyst Callaway Golf Interactive at Callaway Golf. Kim Eason holds Master'S Of Pacific International Affairs, Mba Coursework Combined With Latin American Region Of Focus from University Of California, San Diego School Of International Relations And Pacific Studies (Irps).
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Nineteen years of consumer and market research experience in high tech and consumer product industries. Proven track record of distilling market insights into product and service enhancements. Responsible for managing all quantitative and qualitative consumer research programs. Strong psychology, business, and international background with a Master’s Degree in Pacific International Relations obtained from the University of California at San Diego and Bachelor’s Degree in psychology.
Listed skills include Market Research, Marketing Research, Marketing, Direct Marketing, and 4 others.
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Carlsbad, California, US
Conducted Hardgoods and Softgoods segmentation analysis and created distinct consumer profiles for the core golf population. Collaborated with product developers and marketers to identify best areas of opportunity and maximize product and communication strategies. Established and standardized successful methodology for new concept testing and implemented.
Carlsbad, California, US
Directed market research studies including product development evaluations, customer satisfaction, brand & advertising, concept testing, competitive positioning, and market optimization.Developed surveys to allow business to understand and track customer experience. Analyzed results and made recommendations to grow customer satisfaction. Launched “Callaway.
Carlsbad, California, US
Led all proprietary research activities; including development, execution, and analysis of all Callaway Golf consumer studies. Coordinated “From Couch to Cash Register; the Process of Buying a Driver” research with Golf Digest, a project whose results prompted many significant changes to resource allocation and a better optimization of marketing.
· Managed quantitative research projects with 3rd party and industy research vendors and provided insights to guide shopper strategies and tactics.· Assisted with analytical deep dives to assess effectiveness/ROI of various aspects of direct marketing, ecommerce, and other promotional campaigns and initiatives.· Prepared summary presentations for Sr..
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Kim Eason works for Callaway Golf.
Kim Eason is listed as Sr. Manager - Consumer Insights at Callaway Golf at Callaway Golf.
AeroLeads has found 3 work email signals at @callawaygolf.com for Kim Eason at Callaway Golf.
AeroLeads has found 3 phone signal(s) with area code 877, 760 for Kim Eason at Callaway Golf.
Kim Eason is based in Round Rock, Texas, United States while working with Callaway Golf.
Kim Eason has worked for Callaway Golf and Golfsmith, International.
You can use AeroLeads to view verified contact signals for Kim Eason at Callaway Golf, including work email, phone, and LinkedIn data when available.
Kim Eason holds Master'S Of Pacific International Affairs, Mba Coursework Combined With Latin American Region Of Focus from University Of California, San Diego School Of International Relations And Pacific Studies (Irps).
Kim Eason is listed with skills including Market Research, Marketing Research, Marketing, Direct Marketing, Customer Insight, Competitive Analysis, Marketing Communications, and Marketing Strategy.
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