The Vegas Golden Knights are the 31st franchise in the National Hockey League (NHL). The Golden Knights are the first professional sports team in Las Vegas and will begin play at T-Mobile Arena in October 2017.

MSE is one of the largest integrated sports and entertainment companies in the country with one of the most diverse partnership groups in all of sports. MSE owns and operates three professional sports teams: the NBA's Washington Wizards, NHL's Washington Capitals and WNBA's Washington Mystics. The group also owns and operates Verizon Center, the premier sports and entertainment venue in Washington, D.C. Monumental Sports & Entertainment also oversees the management of Kettler Capitals Iceplex, the state-of-the-art training facility for the Capitals and George Mason University's Patriot Center.Collaborated with an independent agency to establish the brand identity and story telling for the Wizards. This Included developing, managing and executing our story verbally and visually internally and externally. Strategized with the digital marketing team to ensure that we stayed innovative and improved our fan engagement through all platforms of social media, Created in-game content to ensure a higher quality of execution during each game for better fan enjoyment. Worked with community leaders to ensure support for local youth through team and player specific programs. Launched and continued to grow youth initiatives for the Junior Wizards, while aligning our initiatives with the Jr. NBA program reaching more than 85,000 annually.

Developed and Integrated marketing strategies that promoted each team, maximized brand affinity, increased fan base and generated revenue across all platforms. Created and executed the marketing strategy for the playoff plan of #DCRising for the Washington Wizards. Managed each brand (Wizards, Capitals and Mystics) to ensure the integrity is maintained. This included organizing the production, operational and logistical aspects of various events for each team throughout the season and off-season such as the Winter Classic, alumni events and Capitals Convention.

Managed sales strategy, comprehensive marketing plans and develop collateral, including television and radio spots and digital assets to support ticket packages for sales department. Strategized with Corporate Partnership on activation of accounts, maximizing exposure for both the team and the partner. Worked with retail vendor on product placement, new merchandise and creative ways to increase sales. Organized and executed events including a year-long celebration of Top 40 Capitals, 35th Anniversary of the Bullets National Championship and Youth Camp Day. Worked with each team mascot to increase appearances and revenue to help promote each brand.

The Washington Capitals are a part of the National Hockey League and fall under the umbrella of Monumental Sports and Entertainment. The Capitals have made 22 playoff appearances, two conference final appearances (1990, 1998) and one Stanley Cup final appearance (1998). The franchise has won seven division titles, and in 2009-10 won the Presidents’ Trophy, symbolic of the NHL’s best regular-season record. Established new sellable marketing campaigns and programs for Corporate Partnerships to sell. Strategized with Corporate Partnership on activation of accounts, maximizing exposure for the Washington Capitals and each partner. Worked to ensure that the creative design team was consistent across all platforms and departments to maximize the Capitals logo and brand.

Established and executed the entire marketing strategy for the original playoff plan of #RockTheRed. Responsible for developing and launching the first women's club in the NHL, which currently has more than 12,000 members. This included development of brand, logo, website and events. Created and managed all major events for the Washington Capitals, including the Capitals Convention, annual alumni games, fan fest and all youth hockey events.

Developed all events and activities to help grow the Capitals fan base. Including the growth of the Capitals Kids Club by over 150% and creating year round events to keep fans engaged in season and out of season. Created marketing initiatives to keep current fans and new fans active and excited about the team through promotions, team milestones and unique current and former player opportunities.

Led all marketing initiatives and ticket operations for all 23 athletic teams at Georgetown University. This includes multiple Big East and NCAA Championship tournaments, including a Final Four run for the men's basketball team. Organized and developed all events including the 100th anniversary celebration of Georgetown Basketball. Oversaw all activities related to fan attendance at more than 100 Georgetown athletic events each year. Handled all VIP relations including former athletes, university executives, dignitaries and other celebrity constituents. Managed all community relations events for men’s basketball.